Experience

• 

  Ubisoft

  May 2006 - May 2009

  Senior international brand manager

  Creation and development of consumer brandsConsumer research to identify needs and opportunitiesCollaboration with cross-functional and multicultural development teams to influence contentInternal spokesperson for the leadership teamRecommend 360° marketing strategies to EMEA / US regional marketing teams

• 

  Hasbro

  Jun 2009 - Jan 2017

  • Marketing Manager Franchises brands

    Mar 2015 - Jan 2017

  • Marketing Group Manager Franchises & Games

    Mar 2013 - Feb 2015

  • Marketing Group manager Games & 1rst Fun

    Jun 2009 - Feb 2013
• 

  Hasbro

  Jun 2017 - Jan 2025

  Develop media strategies aligned with brands vision, market trends and competition.Lead 360 campaigns in partnership with brand teams.Drive the influencer strategy with external agencies.Monitor performances and take corrective actions if needed.Report to international and local leadership teams. Manage a team of media specialists.Lead local external agencies.Impulse test & learn initiatives to foster innovation.Lead local and international internal communication. Lead digital transformation of HasbroCreate the 5 years e-commerce strategic playbook to accelerate on online salesBuild Joint Business Plans with key distributors to ignite growthEnsure brilliant e-commerce basics to foster SEOSet up and monitor insights & analytics Partner with sales and brand teams to deliver 360 campaigns and generate leadsAct as an internal digital evangelist

  • Head of Media

    Apr 2020 - Jan 2025

  • Integrated media manager

    Oct 2018 - Mar 2020

  • Sr Digital retail Marketing manager

    Jun 2017 - Sept 2018