Sylvaine Gomez

Sylvaine gomez

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location of Sylvaine GomezAix-les-Bains, Auvergne-Rhône-Alpes, France
Phone number of Sylvaine Gomez+91 xxxx xxxxx
Followers of Sylvaine Gomez762 followers
  • Timeline

    May 2006 - May 2009

    Senior International Brand Manager

    Ubisoft
    Jun 2009 - Jan 2017

    Marketing Manager Franchises brands

    Hasbro
    Savoie 73100
    Current Company
    Jun 2017 - Jan 2025

    Head of Media

    Hasbro
    Le Bourget-du-Lac, Auvergne-Rhône-Alpes, France
  • About me

    Direction Marketing | Transformations | Expertise Media & Communication | Management

  • Education

    • Mines paris - psl

      2024 - 2025
      Certificat manager la transition durable
    • Hec paris

      1995 - 1999
      Hec 1999 marketing 1er prix marketing

      Activities and Societies: Co-création Association Tendanse

  • Experience

    • Ubisoft

      May 2006 - May 2009
      Senior international brand manager

      Creation and development of consumer brandsConsumer research to identify needs and opportunitiesCollaboration with cross-functional and multicultural development teams to influence contentInternal spokesperson for the leadership teamRecommend 360° marketing strategies to EMEA / US regional marketing teams

    • Hasbro

      Jun 2009 - Jan 2017
      • Marketing Manager Franchises brands

        Mar 2015 - Jan 2017
      • Marketing Group Manager Franchises & Games

        Mar 2013 - Feb 2015
      • Marketing Group manager Games & 1rst Fun

        Jun 2009 - Feb 2013
    • Hasbro

      Jun 2017 - Jan 2025

      Develop media strategies aligned with brands vision, market trends and competition.Lead 360 campaigns in partnership with brand teams.Drive the influencer strategy with external agencies.Monitor performances and take corrective actions if needed.Report to international and local leadership teams. Manage a team of media specialists.Lead local external agencies.Impulse test & learn initiatives to foster innovation.Lead local and international internal communication. Lead digital transformation of HasbroCreate the 5 years e-commerce strategic playbook to accelerate on online salesBuild Joint Business Plans with key distributors to ignite growthEnsure brilliant e-commerce basics to foster SEOSet up and monitor insights & analytics Partner with sales and brand teams to deliver 360 campaigns and generate leadsAct as an internal digital evangelist

      • Head of Media

        Apr 2020 - Jan 2025
      • Integrated media manager

        Oct 2018 - Mar 2020
      • Sr Digital retail Marketing manager

        Jun 2017 - Sept 2018
  • Licenses & Certifications