Experience

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  Avon

  May 2008 - Jun 2012

  Managed global product development for Avon Color’s largest categories: Lip ($565MM) and Nail ($175MM).Led all color segments for Avon’s young/value brand ($455MM), developing relevant products, direct creative development and provide strategic direction including to R&D, manufacturing and vendors on formulation, ingredients, technologies, testing, pilot patching, production approvals, claims substantiation for new color products and quarterly seasonal collections. Directed all aspects of global product development including region-specific concepts to compensate for market variances including consumer needs, differences in climate, packaging and logistics with key Marketing teams in the US, Europe, Japan, Asia and Latin America.Conceptualized and managed global promotional calendar across all product categories driving sales and bring energy to existing franchises as well as seasonal sku’s to improve Avon’s image within tight cost guidelines. Show less Tracked and reconciled over $1MM department budget Managed North America makeup artist, Paul Innis, including contract negotiations, scheduling, invoicing and agent communications Managed travel for Avon celebrity talent for photo shoots, appearances and special events including Avon Foundation Gala and major press launches Worked closely with internal and external contacts regarding talent contracts, schedules, event planning, relationship management and accounting Created and updated PowerPoint and Excel documents for senior management presentations, internal reference and talent news including pitch decks Supported Executive Director with high-pressured deadlines on senior management requests, served as liaison between ED and external companies on frequent pitches/potential partnerships Show less

  • Product Development Assistant Manager

    Oct 2011 - Jun 2012

  • Lead Administrative Assistant, Global Alliances (Color, Skincare, Personal Care, Fragrance)

    Nov 2009 - Oct 2011

  • Consultant - Global Public Relations (Color, Skincare, Fragrance, Personal Care, Hair Care)

    Oct 2008 - Oct 2009

  • Intern, Global Product Development (Lip, Nail, Eye, Face, Value Co

    May 2008 - Oct 2008
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  Sephora

  Aug 2012 - Sept 2013

  Product development, associate manager, global product innovation, (kat von d, disney, formula x)

  Managed formula development (eye, lip, face, nail) for Kat Von D (top selling brand in Sephora), Disney capsule collections and creation assistance of Formula X from concept to post launch: including creating product development briefs, execution of vision, performance evaluation, cost negotiation, product testing, consumer and clinical testing, batch approvals, quality assurance, and product presentation to internal and external teams.Reviewed all copy for Formula X, Kat Von D and Disney for accuracy to meet trademark and regulatory requirements.Analyzed market trends, competitor activity, consumer behavior, and retail sales to identify white space and key opportunities for differentiationCollaborated with internal and external cross-functional teams on timelines, graphics, brand management, packaging, budgeting, cost approvals, marketing, creative, operations, and merchandising. Show less

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  Freelance, to covet + bestow

  Oct 2013 - Sept 2015

  Online digital strategist/blogger

  Creator and editor of To Covet + Bestow, a lifestyle blog focused on “social heirlooms”, a trademarked term that focuses on elemental non-physical heirlooms that can be shared and enjoyed, socially. Created and edited website content for various clients including branding language and biographies. Developed concept for My Social Heirloom, LLC.

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  My social heirloom pop up

  Sept 2015 - Aug 2016

  Creative director / owner

  Conceptualized, branded, and promoted a subscription model work/event pop up space that delivered personal and professional growth, productivity, and creativity for members through workshops and events.Created MSH’s website and managed all content, design, e-commerce, calendar, social media, marketing and email initiatives.Identified, networked and secured partnerships and cross-promotions as well as with area makers and teachers; organized, promoted, and hosted their workshops.Featured and sold work by local artists, workshop teachers, on-trend brands, and handmade goods. Show less

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  Private clients

  Aug 2016 - Mar 2020

  Brand & content consultant

  Consultant for LEAH MICHELE PHOTOGRAPHY (March 2018 - Present): managing social documentary photographer's re-branding, digital assets, marketing including new logo, website, cross-promotional relationships and social media.Consultant for IDENTITY IN DESIGN (November 2017 - Present): working with local lifestyle brands through competitive research, advising on growth strategy, visual direction, building and running websites, online content including writing and editing, email marketing, brand "voice", social media and cross-promotional opportunities. Consultant for MHR, REALTORS (March 2016 - Present): Creating and managing new visual direction for tax and real estate office including new logos, website, email marketing, communication, promotional assets, email marketing and social media.Consultant for MY INHERITANCE, LLC (August 2016 - August 2017) : Managed transforming concept from women’s vintage clothing brick and mortar store to digital experience targeting multiple generational customers. Created and managed website design, e-commerce, communication, content social media, and email initiatives including imagery and content. Researched and proposed product inspiration, opportunities for partnerships, cross-promotions and growth initiatives for content calendar. Analyzed market trends, competitor activity, consumer behavior, and retail sales to identify white space and key opportunities. Show less

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  Firefighter one

  May 2019 - Oct 2021

  Manages the company's brand development and communication strategy, including story-telling content, customer development journeys and customized communications during the purchasing and production periods, as well as customer stewardship post-purchase to drive revenue.Plans, creates and executes presentations that focus on territory development, brand growth, white space opportunities and competitive research to support the evolution of the brand and ROI. Oversees all assets including print, social media, e-marketing, website page designs, site imagery and content, marketing creative and layouts, all from a user-centric perspective to increase overall sales and relationships.Directs marketing and communications campaigns and materials as well as monitoring their success while defining key performance indicators.Creates & executes all internal and external communications protocols and initiatives. Crafted script & directed Founder's Video for company's 15th anniversary. Show less Planned and executed marketing strategies to promote growth, visual direction and evolution of "brand voice" for all divisions of company.Created and managed marketing calendar and content across all social networks, email marketing, website and print.Collaborated with internal and external cross-functional teams on timelines, marketing language, promotion opportunities, new product launches and brand management.Researched and analyzed customers' needs and competitive vendors to promote sales and incentives through social, advertisement and print content.Developed quarterly marketing kits for internal staff to inform of marketing content and strategies.Developed and managed paid advertisements through Facebook, Instagram and Google Ads. Show less

  • Brand Development Manager

    Mar 2020 - Oct 2021

  • Digital Marketing

    May 2019 - Mar 2020
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  Fire & safety services, ltd.

  Nov 2021 - now

  Director of brand development