
Timeline
About me
Digital Media Director at Data Genomix
Education

Juniata college
2014 - 2018Bachelor of science - bs marketingActivities and Societies: Tau Pi Phi Business & Economics Honor Society, National Society of Leadership and Success President, Omicron Delta Kappa, Juniata College Honor Society Class of 2018, Varsity Volleyball, Tutor • Analyzed data regarding water quality for statistical analysis course, reporting findings in a presentation to the EPA• Developed independent project in business statistics course, including survey writing, statistical tests, and data presentation for liberal arts symposium• Analyzed the success of Dos Equis advertising campaign through researching print, television, radio, social media, and viral content• Developed marketing plan for Best Buy case study focused on gaining… Show more • Analyzed data regarding water quality for statistical analysis course, reporting findings in a presentation to the EPA• Developed independent project in business statistics course, including survey writing, statistical tests, and data presentation for liberal arts symposium• Analyzed the success of Dos Equis advertising campaign through researching print, television, radio, social media, and viral content• Developed marketing plan for Best Buy case study focused on gaining competitive advantage and increasing profitability Show less
Experience

Myers industries
May 2014 - May 2014Senior project• Designed a consolidated spreadsheet with historical 10k data to provide Investor Relations with a consulting tool to use with clients• Conducted a competitive analysis of in-store displays for the Lawn and Garden business. Presented findings to Product Development and Marketing executives

Organization of women in the highlands (ama)
May 2016 - May 2016Marketing and branding intern• Created advertorials and promotions for products made by micro businesses sold in AMA’s retail store and to potential wholesalers, manufacturers, and retailers internationally• Wrote content in Spanish and English, including articles, advertisements, and announcements for future publication; developed web and social templates for content distribution

Huntingdon county library
Jan 2017 - May 2018Social media/marketing intern• Research library social media trends to develop best practices for integrated website and social presence; developed consistent language and voice to be used in brand messaging• Run social media analytics to measure customer engagement and influence content strategy • Develop content calendar for social media platforms; write and execute content, including events and promotions• Recommended and trained library staff on the use of Facebook Live to stream library events

Huntingdon county chamber of commerce foundation
Jan 2017 - May 2017Marketing and communications intern• Developed strategic marketing plan to effectively communicate the foundation’s charitable mission and participation within the community• Created a proven multi-platform social media campaign to increase brand awareness• Researched landscape of local not-for-profits to grow strategic partnerships; presented findings and recommendations to Board of Trustees

Good & gold marketing
Jun 2017 - May 2018Marketing analytics intern• Collect and analyze data across Google analytics, Adwords, and MailChimp; synthesize findings to determine success of SEO/SEM• Research competitive digital landscape to identify unique brand marketing opportunities• Monitor social media content and analytics across Facebook, Instagram, Twitter, and Yelp to uncover key insights on brand perception and customer engagement

Mentor high school
Aug 2018 - nowVolleyball coach
Brandmuscle
Feb 2019 - Sept 2020Client service account executive ii• Responsible for AT&T’s two largest business units, including managing paid social and digital content, client communications, and strategy recommendations based on trends • Streamline and standardize protocols for customer content updates reducing some lead times from days to minutes• Identify business functions for transfer to India team. Create processes, lead training, and manage implementation • Created client executive summary reports delivering value-added insights not previously provided • Developed AirTable tool to replace Excel tracking systems. Assisting with adoption by other teams Show less

Data genomix
Sept 2020 - nowDigital Media Director
Jun 2022 - nowClient Success Analyst
Sept 2020 - Jun 2022
Licenses & Certifications
- View certificate

Google ads display certification
SkillshopApr 2023 
Bullseye 101 certified
Simpli.fiJun 2022- View certificate

Platform certification course
StackadaptOct 2023 - View certificate

Political advertising certification course
StackadaptJul 2024 - View certificate

Facebook certified digital marketing associate
FacebookOct 2020
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