Experience

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  Brandeis university

  Sept 2009 - Dec 2010

  Teaching assistant

  Programming in Java and C, Computer Science Department, Fall 2009Data Structures & Fundamentals of Computing, Computer Science Department, Spring 2010Introduction to Economics, Economics Department, Fall 2010Graded homework assignments and problem sets, and held office hours to assist students with class material.

• 

  Jh communications

  Jun 2010 - Aug 2010

  Social media intern

  • Developed "new communications" strategy to incorporate social media into traditional marketing campaigns• Implemented this strategy as an additional service for the company to offer to clients• Enhanced company's image and presence on social media sites• Researched social media for businesses

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  Hubspot

  Jun 2011 - Aug 2014

  Responsible for managing and leveraging paid marketing channels in order to generate leads for the sales team.- Managed budget allocation for lead generation efforts- Managed external vendor relationships & campaign coordination- Managed PPC campaigns on Google and social media platforms- Optimized campaigns for effective lead generation- Implemented retargeting campaigns to increase visitor-to-lead and lead-to-customer conversion rates- Contributed blog posts to the HubSpot Inbound Marketing blog Show less Responsible for email marketing, lead management, and optimizing sales and marketing alignment for the midsized business segment.- Managed email marketing for midsized business segment leads- Implemented lead nurturing campaigns to increase lead-to-customer conversion rates- Optimized sales funnel to improve connect rates, lead-to-opportunity conversion rates, and customer close rates- Contributed to product demonstrations for potential customers to provide a marketer’s perspective and software expertise- Conducted weekly marketing tactics training sessions for sales teams- Coordinated with content creation team to produce targeted, relevant content for the midsized business segment- Contributed blog posts to the HubSpot Inbound Marketing blog Show less

  • Head of Paid Marketing

    Jul 2013 - Aug 2014

  • Marketing Manager for Midsized Business Segment

    Jun 2012 - Jun 2013

  • Inbound Marketing Intern

    Jun 2011 - May 2012
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  General assembly

  Oct 2013 - Jul 2017

  Instructor

  Teaching workshops on various digital marketing topics help students learn new skills and accelerate their marketing careers.

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  Change collective

  Sept 2014 - Jan 2015

  Head of user acquisition

  Responsible for managing all marketing channels & driving user growth for startup's mobile app.

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  Sarah brody consulting, llc

  Jan 2015 - now

  Paid advertising consultant

  I provide strategic consulting & paid advertising management to mid-size and enterprise companies looking to optimize ad campaigns and scale lead gen.Having managed the paid ads channel at HubSpot, followed by 10 years as an independent consultant, I’ve worked across several different ad platforms, industries, company sizes, and marketing goals.If you’re looking to:✅ Optimize your ad campaigns to drastically improve performance and ROI✅ Expand to new advertising platforms to generate additional exposure✅ Transition from the stress of guessing at best practices yourself to having your ads fully managed for you✅ Discover why your ad accounts are underperforming, and quickly rebuild and optimize for successLet's chat.To request my services or to learn more, please visit www.sarahbrodyconsulting.com.⭐⭐⭐⭐⭐“Sarah has been a massive value-add in helping optimize our PPC and paid marketing efforts. Her expertise and strategic approach have radically improved the efficiency and performance of our PPC campaigns. What truly sets Sarah apart is her responsiveness, creativity, and unwavering commitment to delivering results. I would recommend her without reservation to any company looking to transform their paid marketing efforts into a reliable revenue generator."⭐⭐⭐⭐⭐"Working with Sarah rebuilt trust in our PPC program with senior leadership and delivered several closed deals. She’s a true master at what she does and amazing to work / collaborate with.” Show less

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  Sarah brody coaching

  Oct 2018 - Dec 2022

  Confidence coach

  Confidence coach and founder of the Authentic Confidence Coaching Program™. Sarah empowers women who are feeling held back by self-doubt and imposter syndrome to let go of self-defeating thoughts, own their accomplishments, and approach their lives and careers with genuine confidence. Sarah also offers corporate workshops, custom events, and speaking engagements. To learn more or schedule a complimentary consultation, please visit: www.sarahbrodycoaching.com

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  Mamahood

  Jun 2022 - now

  Founder & executive director

  Mamahood is a non-profit organization designed to help new & expecting moms meet, connect, and support one another. We offer baby-friendly weekly meetups, along with a variety of events in the Cleveland area. Visit joinmamahood.com to learn more.