Experience

• 

  Namibia breweries ltd

  Feb 2014 - now

  Annual compilation of each brand’s Strategy for the year. Turning consumer data and insights into actions that drive competitive advantage. Management of the execution of each brand’s activities, such as National Consumer Promotions, Events, Sponsorships, Ambassadors/Influencers, Above the Line (ATL) campaigns and Below the Line (BTL) campaigns. Evaluation and Reporting of each brand activity’ success and presentation thereof to the Senior Leadership Team. Ensured strict compliance to the brand Visual Identity across all media. Interdependency with cross-functional teams as well as external parties/agencies to deliver business results. Develop effective through the line (TTL) breakthrough communication that reaches the right audience. Develops, tracks and optimizes marketing spend. Manages each brands online presence and implements the business digital transformation strategy. Показати менше The successful completion of my TAP internship led to my permanent appointment as Junior Brand Manager. I assist the Brand Manager with the preparation and presentation of the annual brand strategy. Assist in obtaining consumer insight through research, coordination, and regular visits to Trade. I managed the execution of Heineken and Amstel National Consumer Promotions (NCP) by leveraging off Heineken International sponsorship platforms i.e. UEFA Champions League (UCL) and The Rugby World Cup (RWC) and ensuring local relevance. Manage brand PICOS. I made use of the appropriate Heineken tools and ensured that the Heineken International brand assets and guidelines where adhered to. Worked on the Heineken Brand Portal, created artwork on the Heineken Asset Factory and developed and scheduled digital content on Expion. Показати менше My internship consisted of job rotation within the various functions of Marketing. I started off by working with the Innovations Team where I gained exposure to the innovation gate process, coordinated consumer trend research sessions, and assisted with beer tastings in the lab. I then moved to the Brand management team where I was exposed consumer segmentation, the development of the Key Brand Benefit (KBB) framework as well as a Television Commercial (TVC) for the VIGO brand. I formed part of the team that launched the line extension for the VIGO brand (Kiwano) both internal and external. My last rotation within the Marketing department was with the Heineken and Amstel brands where my first big project was the Heineken UEFA Champions League (UCL) final screening event held on 06 June 2015 at the Windhoek Country Club. This project exposed me to event and project management. Показати менше

  • Marketing Manager: Windhoek Beer

    Jan 2022 - now

  • Brand Manager - Windhoek Beer

    Sept 2017 - Nov 2022

  • Junior Brand Manager - Heineken and Amstel

    - Jan 2017

  • Talent Attraction Programme (TAP) Intern

    Feb 2014 - Jun 2015