Experience

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  Copypress

  May 2010 - Oct 2011

  Blogger outreach marketer

  CopyPress is a software company with a community of trained creatives who work with clients on all levels, such as start-ups, small businesses, international corporations and fortune 500 companies to better help promote and scale their business for profit and growth. Through the use of content creation on all levels and strategic publication techniques, I evaluated and facilitated content media placements for major companies such as Lenovo, T-Mobile, and Proactiv, therefore not only increasing their brand awareness and (SEO) efforts, but increasing their volume of sales and profit as well. * Researched and organized blogs in niche categories for outreach campaigns* Identified and analyzed new opportunities for guest blogging on high-quality, high traffic websites* Developed relationships with bloggers * Developed outbound and inbound marketing initiatives* Researched social media strategies and techniques for outreach campaigns* Strived to increase traffic to our own company site* Led initiatives to organize, update, and maintain databases of web publishers* Worked closely with the production and strategy teams on client campaigns Show less

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  Media fusion llc

  Feb 2011 - Jul 2013

  Seo & ppc manager

  MediaFusion is a results focused inbound marketing company with services including: Web Design, SEO, PPC, Email Marketing, & PR. * Developed SEO & PPC client processes when onboarding new clients* Lead all SEO and PPC marketing campaigns for new client acquisition* Performed keyword research/targeting in coordination with client business objectives to optimize existing content and uncover new opportunities.* Conducted on-page analytical audits for clients looking to increase sales and conversions through the use of paid traffic. * Implemented effective link building campaigns for client goals to increase SERP visibility throughout various search engines such as Google, Yahoo & Bing.* Monitored and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.* Communicated to team and management on project development, timelines, and results.* Created and managed multiple PPC accounts for clients, including our own by reducing their budgets and increasing their return on investment. Show less

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  Sp marketing llc

  May 2012 - Nov 2013

  Seo/ppc manager/strategist

  - PPC campaign research and build-outs- Ongoing PPC optimization- Ad copy split testing - SEO research

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  Results driven marketing llc.

  Nov 2013 - Mar 2017

  Digital media buyer / ppc marketer

  - Manage Adwords Pay-Per-Click (PPC) campaigns with a total ad spend of $20,000/month or more. - Assist in the Adwords PPC management of “JibJib.com” with a yearly ad spend of 1.2 Million dollars and over 4,000 ad groups within the account itself. - Research, analyze and build-out tightly focused AdWords PPC campaigns for clients along with researching and writing high converting Ad Copy.- Analyze data using software tools Ad Copy split testing, A/B split testing, and further optimization within the AdWords account and landing page for an increase in leads and sales. - Fully build-out and manage an AdWords account that consistently profited on avg. 15K – 20K/month in affiliate rev. in a very competitive industry. Show less

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  Bisk education

  Aug 2014 - Feb 2015

  Paid search strategist

  - Responsible for the development, management and execution of paid search marketing efforts for Villanova University of upwards to a 3 million dollars a year.- Research and understand university business models, programs, verticals, and competition to translate client goals into actionable Paid Search strategy- Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, seasonal/geographical trends, search queries, landing page, conversion funnel, quality score, competitors, distribution channel, etc. to achieve maximum ROAS for clients- Develop and manage comprehensive landing page testing and optimization ideas supporting core goals- Present monthly client campaign reports in conjunction with other team members- Provide budget management and forecasting on a daily, weekly, monthly, quarterly, and annual basis- Optimize budget allocation and marketing mix with retargeting / remarketing, mobile-specific, and new AdWords beta campaigns- Collaborate with an experienced internal team of brand and marketing managers, designers, developers, SEO specialists, and media buyers- Leverage industry knowledge from our dedicated Google and Yahoo! teams to create and implement campaign tests to achieve actionable results and improve campaign performance, including testing of latest Adwords Betas- Team lead for Google Analytics (Universal Analytics) setup and implementation, configuring all clients' accounts, profiles, and filters while providing training to SEO and Paid Search teams Show less