Experience

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  Best buy canada

  Oct 2006 - Jan 2012

  • Addressed and resolved customer issues, including those of irate customers• Experienced in the discovering and reporting of fraudulent activity including credit card and ID fraud• Aided police investigations in fraud and theft investigations by providing photo/video evidence• Performed research and analysis of high-risk areas within the store with and implemented strategy to minimize this risk • Achieved monthly sales goals while still providing meaningful advice• Developed a repertoire with customers which increased their loyalty to the store• Provided accurate product knowledge to customers and advised on their purchasing decisions• Utilized inventory database to provide customers with precise information on product availability

  • Loss Prevention Specialist

    Mar 2007 - Jan 2012

  • Media Specialist

    Oct 2006 - Mar 2007
• 

  University of toronto

  Oct 2011 - Apr 2012

  Research assistant

  • Provided assistance to a professor by retrieving relevant information regarding topic• Experience with the use of office machinery and computers in order to provide documentation and research • Summarized research data with the use of library resources and computer applications• Prompt with dates and deadlines in order to follow professor’s research and writing schedules.

• 

  Td

  Dec 2011 - May 2015

  Easyline/easyweb specialist

  • Assisted customers with their day-to-day banking, while maintaining speed and accuracy• Recommended advice and ensured that customers were taking full advantage of investing and credit opportunities• Consistently received awards for outstanding customer service, making connections with customers through empathy and understanding• Provided support for the TD online banking application EasyWeb for a wide-range of customers with different technical knowledge and experience

• 

  Eloqua

  Dec 2014 - Jan 2017

  Technical analyst

  • Provided technical support for the Oracle Eloqua Marketing Cloud SaaS Platform via phone and online portal• Assisted clients in achieving their marketing goals by offering best practices, recommendations and general consulting in Marketing Automation implementations• Obtained Eloqua B2B Masters Certification• Supported essential features within Eloqua, including Insight reporting, Campaign Canvas, Program Builder, Security configurations, Integration, Closed-Loop Reporting, Single Sign-On, Asset Creation and Lead Scoring Models• Integrated Eloqua with various CRMs (Salesforce.com, Microsoft Dynamics CRM, Siebel On-Demand, Oracle Sales Cloud)• Knowledge in Cloud Apps integration (GotoWebinar, Webex, Twitter and Facebook Social Sign-On, LinkedIn, RSS, Youtube) Show less

• 

  Marketing automation canada

  Jan 2017 - Aug 2017

  Marketing automation consultant

  • Provided consulting and implementation services for clients on the Marketo and Eloqua platform• Implemented and configured Campaigns, Lead Scoring Programs, Reporting, CRM Integration, CRM optimization, Field Creation and Management, A/B Testing, Lead Nurturing, Data cleansing and Asset Creation• Educated clients with marketing and technical best practices to improve lead nurturing campaigns, lead volume and conversation• Managed accounts directly, assisting them with their questions and day-to-day Marketing Automation tasks Show less

• 

  Forrester

  Sept 2017 - Apr 2019

  Marketing automation manager

  • Configured and managed email nurture campaigns that include A/B testing and campaign acceleration through early, mid, late and recycle stages• Established Eloqua Center of Excellence with video, documentation and one-on-one training to onboard and train other internal teams on how to use email marketing for newsletters, surveys, and events/webinars• Simplified lead routing process to send MQLs through as round-robin, to shorten lead response time• Worked with Events and Marketing teams in EMEA and APAC to design processes invitees and registrants to SFDC campaigns for visibility• Tweaked existing LP and Email HTML templates to include dynamic content and field merges; configured system on back-end to ensure merged fields were clean Show less

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  Achievers

  Apr 2019 - Jan 2021

  Marketing operations manager

  • Revitalized older Marketo instance by re-designing lead scoring, lead lifecycle, lead sourcing process• Implemented Bizible ROI tool and built Salesforce Lightning Dashboards to provide better visibility to channel success• Migrated lead routing process to LeanData, with customized lead/contact routing using appended data from ZoomInfo• Integrated Marketo instance with PathFactory, PathFactory VEX Drift, CVent, ON24, ZoomInfo, Sigstr, and G2.• Tweaked existing LP and Email HTML templates to include dynamic content and field merges; configured system on back-end to ensure merged fields were clean Show less

• 

  Demand spring

  Jan 2021 - now

  Leap Advisory by Demand Spring offers personalized, actionable advice from B2B marketing executives to help organizations drive growth. The subscription-based advisory service provides access to marketing experts who have worked in the field and know the real-life obstacles and challenges faced by marketers.

  • Managing Director

    May 2024 - now

  • Leap Advisor

    May 2021 - now

  • Senior Director of Marketing Technology

    Feb 2023 - May 2024

  • Director of Marketing Technology

    Jun 2021 - Feb 2023

  • Senior Marketing Technology Consultant

    Jan 2021 - Jun 2021