Experience

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  Pop group

  Sept 2011 - Mar 2012

  General manager

  Starting as a Community Manager for a gubernatorial campaign, I was soon promoted to General Manager when the company secured a national contract for Enrique Peña Nieto’s presidential campaign in 2012. In this role, I restructured the organization to improve efficiency and responsiveness, growing the team from 60 to 80 members and coordinating efforts across multiple companies and organizations. My leadership was instrumental in ensuring the campaign's successful implementation and impact on a national scale. Show less

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  Private consulting practice

  Aug 2013 - Mar 2016

  Personal assistant to the general director

  Initially hired as a Spanish teacher, I quickly expanded my role to become the Personal Assistant to the General Director, managing logistics for over 500 business meetings between China, Mexico, and the USA. I coordinated hotel and restaurant bookings, handled overdue invoices, reviewed contracts, and organized meetings and events for Chinese clients visiting Mexico. My efforts ensured smooth office space arrangements, accommodation, and transport logistics, contributing to the seamless execution of numerous high-profile business interactions. Show less

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  Togher group ltd

  Jun 2016 - Jan 2021

  Business management consultant (freelance)

  At Togher Group Limited, I identified inefficiencies in their document management processes, particularly with handling a large volume of candidate and client documentation. I implemented a cloud-based system that streamlined file storage and sharing, improving both data security and operational efficiency. This solution facilitated the processing of over 400 resumes from 15 countries and helped secure 20 new contracts across the US, UK, and Ireland, ensuring smoother client engagements.

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  Peri hong kong & taiwan

  Nov 2016 - Mar 2017

  Business development manager

  At PERI (Hong Kong), I conducted comprehensive market research on plywood products, analyzing import data, competitor positioning, and material applications across various sectors to identify potential clients. To strengthen marketing for the DUO formwork system, I received specialized training at PERI’s Singapore branch. Following this, I developed targeted marketing materials and organized roadshows and training sessions to effectively engage clients in Hong Kong. Additionally, I contributed to the initial design and production stages of a Taiwanese-manufactured formwork anchor, ensuring product innovation aligned with client requirements. Show less

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  Thefitoutco hong kong

  May 2017 - Aug 2017

  Design and marketing consultant (freelance)

  In my role at The Fit Out Co., I addressed the company’s need for effective marketing materials and virtual drawings to support renovation projects. I developed over 60 virtual models and drawings for 10 interior design projects, including the F45 Training Gym in Quarry Bay, using 'Home 3D.' I also created brochures and graphic materials to boost their marketing campaigns, which significantly enhanced their connection with target audiences and improved project presentations.

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  Opticom group

  Sept 2017 - Nov 2017

  Market research interviewer

  I conducted telephone interviews with clients of Opticom’s client companies to gather market insights and deepen understanding of customer needs. As a complement to this project, I completed in-person interviews in Madrid and Barcelona for the book and editorial industry to support targeted market research initiatives.

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  Peri hong kong & taiwan

  Jan 2018 - Dec 2018

  Business development and marketing manager

  Rejoined to take on an expanded role. Key achievements included leading strategic customer training sessions, product presentations, and on-site supervision to build trust and strengthen client relationships. A highlight of my work was setting up the PERI Rail Climbing System stand at the 2018 CITAC Construction Technology Exhibition, which attracted over 7,000 visitors and boosted the company’s project pipeline. Additionally, I co-designed the company’s first brochures in Chinese and developed a GIS tool for the sales department to further strengthen our market presence. Show less

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  Weatherprotect as

  May 2021 - Jul 2022

  Marketing consultant (freelance)

  At Weather Protect AS, I tackled the challenge of effectively showcasing their innovative pneumatic products to boost market visibility. To address this, I conducted a comprehensive market analysis, which led to the creation of over 30 bilingual brochures in English and Spanish, 100+ product images with detailed technical specifications, and three product videos. These efforts resulted in a 23% increase in YouTube channel views, significantly enhancing client engagement and solidifying their presence in the market. Show less

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  Carlzent

  Jul 2023 - now

  Founder & director

  As a Business Management Consultant for the clients of Carlzent AS, I create social media marketing content and managed essential project documentation to ensure seamless operations and stakeholder access. Leveraging ChatGPT 4.0, I efficiently prepared and filed Carlzent’s Annual Tax Report via Tripletex, saving the company significant financial resources that would otherwise have been allocated to an accounting firm. I also provided legal guidance to strengthen company security. Currently, we are developing a modular construction system and actively seeking clients and partners for research and projects in green energy, water harvesting, waste management, and sustainable food production. Show less