Experience

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  Seventeen magazine

  Aug 2011 - May 2012

  "freshman 15" representative

  Contributed in-book content and weekly blogs and videos about the first year college experience, reaching at least 13 million girls worldwide

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  Her campus media

  Nov 2011 - now

  Her Campus Media the #1 media and marketing ecosystem for college women. As SVP of Strategic Initiatives and Chief of Staff, I...- Provide strategic, operational, and administrative leadership, guidance, expertise and support to company founders, acting as a poc between company founders and internal/external stakeholders- Strategize and oversee HCM strategic initiatives from beginning to end to build HCM’s relevance and authority, including Her Conference and Creators Loft - Formalize strategic initiative planning and execution processes, ensure alignment, and integrate all necessary elements, including branding, marketing/PR, UX, programming, and clients- Ensure projects stay on timeline and within budget and efficiently transition and integrate the day-to-day maintenance and management of each initiative into stakeholder workflows post-launch- Support the Business Operations team when organizing company events as well as streamlining, organizing, and creating SOPs, process documentation, and training materials- Support M&A transactions and integrations, including but not limited to identifying and researching potential targets, conducting due diligence, supporting transaction processes, analyzing synergies, planning and executing post-merger integrations, and more- Collaborate with company founders and the executive leadership team to hone HCM’s business vision and purpose strategies, identify monetizable opportunities, and ensure all strategic initiatives are community-driven and ladder up to larger business goals- Understand and decipher data to frame and analyze complex problems, pitch new ideas, and find ways to optimize and continue building HCM’s equity in the industry- Help maintain and optimize company databases and stay abreast of industry trends, competitive offerings, and best practices to share insights and drive innovation- Handle sensitive information and maintain confidentiality and professionalism in all interactions Show less - Oversaw strategy and execution of the expansion, management, engagement, and retention of all HCM communities, including Her Campus Chapter Network, InfluenceHer Collective, College Fashionista, Campus Trendsetters, Spoon University Chapter Network, and Generation Hired- Strategized and oversaw new and existing strategic initiatives, franchises, and tentpole events and programs from beginning to end in order to build HCM’s relevance and authority, including but not limited to Her Conference, Creators Loft, 22 Under 22, InfluenceHer Collective Awards, and more- Collaborated with executive leadership to hone business vision and purpose strategies, identify monetizable opportunities, and ensure all strategic initiatives are community-driven and ladder up to larger business goals- Formalized strategic initiative planning and execution processes while working closely with key stakeholders company-wide to ensure alignment and integrate of all necessary elements, including but not limited to branding, aesthetics, marketing/PR, UX, programming, and clients- Understood and deciphered data to frame and analyze complex problems, pitch new ideas, and find ways to optimize and continue building equity post-launch to ensure success- Ensured projects stay on timeline and within budget and, when necessary, efficiently transition day-to-day maintenance and management post-launch- Stayed abreast of industry trends, competitive offerings, and best practices to share insights with the team and drive innovation- Oversaw community/events department and its employees while also fostering a culture of creativity, collaboration, and continuous improvement across the business (~8 people). Oversaw community-focused marketing team and programs from beginning to end to ensure maximum productivity and efficiency until 2023 (additional ~5-7 people).- Served as member of the company’s executive leadership team Show less - Served as strategic lead for global expansion, management, development and retention of all HCM Communities, including Her Campus Chapter Network, InfluenceHer Collective, College Fashionista, Campus Trendsetters, Spoon University, alumni and high school- Functioned as internal community marketing expert and ensured client campaign objectives weere fulfilled by overseeing campus and influencer-focused digital, sampling and experiential marketing programs from brainstorm and proposal development through execution- Spearheaded programming and talent relations for experiential and strategic community initiatives, such as Her Conference and I'm Still Graduating (ImStillGraduating.com)- Analyzed and reported on key metrics to understand current campus and influencer community performance and trends and make recommendations for future improvement- Kept a pulse on campus and influencer marketing industry trends with an eye toward enhancing and innovating Her Campus Media's community offerings- Participated as a member of leadership team, contributing to company strategy and growth and supervised the Community department (~10 people) Show less - Served as strategic lead for global expansion and development of campus communities, including Her Campus Chapter Network (380+ schools) and its alumni network- Launched Campus Trendsetters community to engage readers with Her Campus, provide insights and connect college women with brand partners- Strategized with client services team to oversee, develop, and execute digital, sampling, and experiential campus marketing solutions for brands like ULTA Beauty, The New York Times, Tommy Hilfiger, L'Oreal Paris, HBO, TJ Maxx, Zenni Optical, Procter and Gamble (joy + glee), Diet Coke, CVS, Garnier, Dunkin' and more- Spearheaded Her Conference® programming and secured speakers, including Actors Jessica Alba, Amber Tamblyn, Jessica Marie Garcia, Aja Naomi King, Troian Bellisario and Nico Tortorella, Women's March National Co-Chairs Linda Sarsour and Carmen Perez, Olympic Gymnast Nastia Liukin, Former U.S. Ambassador to the UN Samantha Power and more- Managed Her Campus Media's year-round internship program and led cross-promotional partnerships with organizations like The Paley Center for Media, She's the First, DoSomething.org and I Am That GIRL - Supervised 1-3 direct reports and participated as a member of company leadership team, contributing to company strategy and growth Show less - Grew global network of collegiate chapters to 290+ by launching 53 new teams and managing a remote team of 500+ chapter leaders and 40+ chapter advisors- Tripled the number of on-campus chapters that qualify to be in Top 15% of entire network and improved chapter retainment rate from 89% to 97% by redesigning management processes and internal newsletters to ensure clarity and efficiency - Executed campus marketing campaigns and events for LeSportsac, Plan B One-Step’s Perfectly Imperfect, Lo loestrin’s Actually She Can and more Show less Chapter Management Intern (June - August 2014) Created and revised editorial, publicity, and team management resources provided to 240+ chapters and analyzed Chapter Incentives system to implement feedback. Presented chapter-building workshop at the National Intercollegiette Conference 2014Chapter Advisor (Nov. 2013 - Dec. 2014) Advised 10 award-winning campus chapters to ensure each adhered to national requirements and standards by providing weekly feedback and support focused on editorial and social content, publicity, and event planningPresident/Editor-in-Chief of Her Campus UFL (Dec. 2012 - Dec. 2014) Grew team from 15 to 60 members in six months and led award-winning student organization to place in top 10% of all chapters and earned numerous awards based on editorial, marketing, and social media strategiesChapter Writer at Her Campus UFL (Nov. 2011 - Dec. 2012)Researched, pitched, wrote and edited weekly features and profiles on topics like relationships, pop culture and college lifestyle Show less

  • SVP, Strategic Initiatives & Chief of Staff

    Jan 2025 - now

  • Vice President, Community & Strategic Initiatives

    Jan 2021 - Jan 2025

  • Director, Community

    Oct 2019 - Jan 2021

  • Manager/Sr. Manager, Community

    Dec 2015 - Oct 2019

  • Campus Development Associate

    Jan 2015 - Dec 2015

  • President/EIC of Her Campus UFL & National Intern

    Nov 2011 - Dec 2014
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  Mtv networks / logo

  Jun 2013 - Dec 2014

  Mtv insights trendspotter

  Contributed to online focus group about current social, style, pop culture and technology trends among millennials around the country

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  The independent florida alligator

  Jan 2014 - Dec 2014

  Blogs editor & copy editor

  Blog Editor (Aug - Dec 2014) Reviewed and edited 11 blogs each week for content, AP style, grammar, punctuation, accuracy and conciseness. Used: BLOX CMS.Copy Editor (Jan. - May 2014)Reviewed and edited news articles and columns according to AP style and to ensure accuracy and conciseness while on deadline.

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  Uf's orange & blue magazine

  Aug 2014 - Dec 2014

  Co-editor-in-chief

  Led 9-person staff to produce 56-page print magazine on deadline and collaborated with Co-Editor-in-Chief to oversee staff, manage deadlines and provide constructive design, editorial and photography feedbackhttp://www.jou.ufl.edu/pubs/onb/online/fall2014.asp

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  Chiaramonte johnson llc - orchid rose consulting, the celebration consultant, colorme.calm, + more!

  May 2024 - now

  Founder, creative director, & chief strategist

  Orchid Rose Consulting supports women-, veteran-, and military spouse-owned brands, small businesses, and influencers through offerings, including but not limited to online business strategy and management, virtual assistant services, talent management, community management and strategy, brand marketing, public relations, and more.The Celebration Consultant provides partial wedding and event planning services that infuse every occasion with unforgettable details that exceed expectations and bring to life elements that others often overlook, crafting truly unique, personalized experiences. Our mission is to elevate weddings and events by curating exceptional moments, leaving lasting impressions that linger in the minds and hearts of your guests long after the celebration ends.colorme.calm is the creative escape you’ve been looking for. We create colorful activities that help spark creativity, spread smiles, and create moments of tranquility for all ages. Our mission is to help you color your world with fun, brightness, and inner peace. Show less

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  Wives of the armed forces

  May 2024 - now

  Business manager

  Wives of the Armed Forces is a community of thousands of military spouses who are bonded by their experience with the chaotic military lifestyle and their support of their spouses, one another, and the mission. As Online Business Manager, I... - Support WAF founders strategize and manage overall business operations- Audit and develop all processes and templates, marketing materials, tracking systems, etc.- Source, vet, secure, and manage paid and strategic brand partnerships- Consult and implement community development and management best practices Show less