Experience

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  National informatics center

  Jun 2011 - Jul 2012

  Computer science intern

  Worked in the CGHS division of NIC where the project was to manage the database for CGHS and to update the changes in it. The database was maintained on PostGRESQL.

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  Infinite luxury brands

  Nov 2012 - Dec 2012

  Event management intern

  Setting up the event for Roberto Cavalli's Launch in India. The responsibilities included organising invitations to guests and smooth functioning on the days of the events.

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  Stalk buy love

  Dec 2012 - Jan 2013

  Fashion marketing intern

  The experience was an overall idea of how a fashion e-commerce website runs. -Contacting magazines for PR and product features-Handled social media through Facebook and Twitter-Trend forecasting for 4 collections which included deciding themes and creating mood boards-Customer Care-Styling for photoshoots

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  2020 social

  May 2013 - Jul 2013

  Social media marketing intern

  •Brand audit pitches for General Motors and Airtel, which includes competitor analysis, company status and campaign idea generation•Content Creation for USA based Burger Girl India, Farmer’s Forum, Whirpool India and Pearl Academy•Research for Brand Equity Index India, PurPle Index and Social Hive Index

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  Stalk buy love

  Jun 2013 - Jan 2014

  Social media manager

  The responsibilities for this job included:-Handling Facebook, Twitter and Pinterest profiles for the brand StalkBuyLove-Establish an Instagram profile for the brand.-Develop a long term and short term social media strategy which works in coherence with the overall marketing strategy-Develop mood boards for current and upcoming collections-Develop brand image through the communication on social media channels.

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  Experience commerce

  May 2014 - Jan 2016

  The role of a campaign manager is to supervise the overall production of the campaigns. Involves working with teams internally and externally with the aim of bringing together all the efforts in order to achieve the agreed objectives. The responsibilities of this job include:(a) Complete content management (planning, strategising, execution, analytics) for popular menswear brand Arrow. This includes social media, website & campaigns. (May '14 - Dec '14)(b) Content management (planning, strategising, execution, analytics) for LiveInStyle - a content portal owned by United Spirits Ltd. This includes social media, website and campaigns.(c) Project management (operational execution & client facing) for LiveInStyle.

  • Campaign Manager

    Nov 2015 - Jan 2016

  • Digital Content Manager

    May 2014 - Jan 2016
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  The bangin beats

  Aug 2015 - Jan 2017

  Content writer

  Producing up-to-date articles and news for India's biggest EDM reporting content portal.

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  L&k saatchi & saatchi

  Feb 2016 - Nov 2016

  Manager - branded content

  • Ideation and Pitching content for existing as well as new clients such IDBI Federal Life Insurance, Siemens, Renault• Supervise execution and daily ops of existing content platforms for Idea & Birla Cellulose• Refresh content and innovate ideas on existing content platforms for Idea & Birla Cellulose

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  Kamalan

  Dec 2016 - Aug 2019

  Marketing manager

  Kamalan being a start up, my work involved holistic development across the fields of Business Development, Branding, Communications, Marketing with a focus on Indian Culture. Over the course of 2 years, I gained essential knowledge necessary to develop and grow a niche business by proposing, testing and developing innovative strategies.

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  Inspirit ai, southern journeys, culturally ours, sedhantik, offbeat tracks

  Sept 2019 - now

  Marketing & content consultant

  Working with multiple clients has been a mutually rewarding experience given the breadth of issues I am able to work and the synchronicities that I get to explore on an industry level.

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  No footprints

  Nov 2019 - Mar 2020

  Senior city manager

  No Footprints is a Mumbai based experiences provider that aims to make the locals an integral part of experiential tourism. For their launch in Delhi, I worked with the founders to develop products, develop marketing collaterals and digitally presenting them.

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  Belongg

  Jul 2020 - Oct 2020

  Partnerships manager

  Before stepping into the role of a consultant, I explored a full time role at Belongg, helping secure revenue partnerships for the various initiatives across the board.

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  Self-employed

  Jan 2021 - now

  Artist and musician
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  Immersive trails global

  Dec 2021 - Feb 2023

  Co-founder
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  Tushita travels pvt ltd

  Jan 2023 - now

  Brand consultant