
Timeline
About me
Senior Brand Manager
Education

Central saint martins college of art and design, university of the arts london
2007 - 2011Bachelor of arts (b.a.) graphic design
Central saint martins college of art and design, university of the arts london
2006 - 2007Foundation degree art and design
Windsor girls school
2001 - 2006
Experience

Parkside recruitment
Aug 2007 - Feb 2012TempDuring holidays from university, temped for various offices when full time staff were away to cover their positions, roles where mainly facilities based - receptionist, postroom staff, hostess and switchboard operator.

Honda uk
Feb 2012 - Jan 2019• Manage, plan and successfully deliver customer events, media events, corporate conferences and product launch events for Honda UK, ensuring they constantly meet business objectives and give guests the best possible experience. • Briefing and managing various events agencies throughout the year• Managing the main event budget; and the event control document• Maintaining a strong relationship with the marketing team to ensure events match the brand strategy• Continuous development of CRM Event strategy working in combination with the CRM and Database team to ensure business KPI’s are met.• Managing the critical path and timeline for the on time delivery of an event. • Ensuring all events adhere to Legal obligations and Health and safety requirements.• Working closely with the PR Communications team to maintain and improve media relationships• Successful delivery of the Honda Dealer of the year Awards 2015 at the Natural History Museum, and Dealer incentive trips to the Isle of Man TT and Porto• Customer Event projects include Event Management on behalf of Honda at the following customer events: Dirt Bike show 2015, Motorcycle Live 2015 and Goodwood Festival of Speed 2016. Show less Design and create marketing assets and communications to promote the sale of Aftersales services, products and parts for all three areas of the business; Cars, Motorcycles and Power Equipment.Sole point of contact for any Aftersales Marketing related queries for Dealer Partners and Field Sales teams. Engage with dealer sales, parts and pricing promotions and apply a robust plan to optimise their selling potential.Actively monitor and benchmark competitor strategies to identify new commercial opportunities for the business.Liaise with CRM and Database team to create and promote targeted communications for our customers.Manage and maintain a consistent and comprehensive flow of communication between the Aftersales teams and other stakeholders in the Marketing and PR departments.Coordinate and implement a long term Aftersales marketing plan and strategy ensuring that it meets the overall business objectives.Manage and maintain a relationship with associated agencies and suppliers in order to ensure they deliver and execute materials and services on time and of a premium quality. Show less Responsible for general and financial administration for the Marketing and Corporate Affairs department.Organisation of team events, activities and meetings.Liasing with external agencies to ensure the both departments are run efficiently and smoothly.Assisting at PR events with hospitality and preparation. Supporting with marketing communication assets.Fielding customer relations calls, and reponding to specific marketing and PR queries. Recently supported and successfully delivered the Honda 'hands' film which can be found on YouTube. Show less
Digital Content and Websites Manager (Car & Aftersales)
Aug 2017 - Jan 2019Events Manager
Apr 2017 - Aug 2017Events Executive
Aug 2015 - Apr 2017Aftersales Marketing Executive
Oct 2013 - Aug 2015Marketing and PR Support Executive
Feb 2012 - Oct 2013

Sony electronics
Jan 2019 - Feb 2022Junior TV Marketing manager for online, ensuring correct information, pricing and features are live in time for product launch for website and complimented with CRM activity. Brief informative and engaging content working with the Brand Activation team to support feature amplification.Working with sister companies and third party service providers such as PlayStation, Sony Pictures, Netflix, Google and Amazon to produce effective partner marketing campaigns.Event Management - Responsible for planning and activating product launch events to introduce the new line up to markets and retailers.Training - Support training team with product demonstrations and samples to guide, inform and motivate markets. Sample Management - Organise and ensure successful delivery of samples across Europe.Competitor Analysis - Review and benchmark Sony BRAVIA TV's against competitor modelsMonitor product reviews and seeding programmes to ensure successful advocate amplification. Show less
Product Marketing Assistant Manager
Feb 2020 - Feb 2022Junior TV Marketing Manager, PPM Sony Europe
Jan 2019 - Feb 2020

Bayer
Feb 2022 - Oct 2023Brand manager - allergy
Bayer uk
Oct 2023 - nowSenior brand manager
Licenses & Certifications

Econsultancy training - fast track digital marketing
EconsultancyDec 2017
Volunteer Experience
Dancer
Issued by London 2012 Ceremonies Ltd on Aug 2012
Associated with Steph Watson
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