Experience

• 

  Eton

  Mar 2011 - Nov 2012

  Sales assistant

  Main responsibilities:• Responsible for training new employees• Continuously served as replacement for store manager• Ensured solid sales figures and strong KPI’sAchievements:• Received responsibility for stores shortly after being employed. (e.g. Eton - three months after employment)• Developed in-depth understanding of customer behaviour and audience understanding• Developed in-depth understanding of securing final sales

• 

  Jbs mens underwear, illum

  Apr 2013 - Dec 2014

  Sales assistant

  Main responsibilities:• Responsible for training new employees• Continuously served as replacement for store manager• Ensured solid sales figures and strong KPI’sAchievements:• Received responsibility for stores shortly after being employed. (JBS Mens Underwear - two months after employment)• Developed in-depth understanding of customer behaviour and audience understanding• Developed in-depth understanding of securing final sales

• 

  Desigual

  Jan 2015 - Jan 2016

  Sales assistant

  Main responsibilities:• Responsible for training new employees• Continuously served as replacement for store manager• Ensured solid sales figures and strong KPI’sAchievements:• Received responsibility for stores shortly after being employed. • Developed in-depth understanding of customer behaviour and audience understanding• Developed in-depth understanding of securing final sales

• 

  Lundbeck

  Feb 2016 - Jul 2016

  Corporate communication & public affairs - advocacy department intern

  I was responsible for managing brand advocacy across two key brands and four disease areas. My role involved handling contract management with key stakeholders, managing website content and design, and overseeing social media activity tracking and content creation across multiple platforms. Additionally, I developed pharmaceutical position papers and played a key role in planning and executing patient advocacy events, ensuring the effective coordination of all related activities.• Branding - Managed brand-related advocacy efforts for two brands and four disease areas.• Contracts - Handled contract management with key stakeholders, ensuring alignment and compliance.• Website management - Oversaw the updating of intranet website content and designed the layout for two brands.• Social media - Tracked social media activity and managed content for H. Lundbeck A/S across Facebook, Instagram, Twitter, and LinkedIn.• Pharmaceutical documents - Developed position papers for the company's initiatives in four disease areas.• Event - Patient Advocacy event: Planned and developed materials for a Patient Advocacy event and coordinated associated activities. Show less

• 

  Thuesen jensen a/s

  Dec 2016 - Sept 2017

  Marketing coordinator

  I was responsible for developing and executing brand strategies across multiple departments, ensuring consistent and aligned branding for eight distinct brands. My role involved conducting in-depth market analyses that provided valuable insights into three key brands. Additionally, I managed the creation of event marketing materials for major industry events, including the Frankfurt Convention, and developed comprehensive sales and marketing materials, campaigns, and presentations to support the growth of these brands.• Brand strategy - Developed and implemented brand strategies across all departments for eight brands, ensuring consistent branding and communication.• Market analyses - Conducted market analyses that provided key insights into the positioning and competitiveness of three brands.• Event management – Development of event marketing material for Frankfurt Convention event.• Marketing projects - Developed sales and marketing materials, campaigns, and presentations for eight brands. Show less

• 

  Häli-ann tooms studio

  Nov 2017 - Dec 2017

  Interim marketing manager (project specific contract at a start up)

  I was responsible for spearheading the development and execution of comprehensive marketing strategies. My role involved creating essential marketing tools, templates, and plans that supported both online and offline initiatives. I managed the digital transformation of the company’s web presence, overseeing the transition to a new website and social media platforms. Additionally, I conducted in-depth market analyses that provided valuable insights into the competitive landscape.• Marketing tools – Developed key marketing tools, templates, plans, and strategies, including event materials, social media content plans, web content strategies, sales contracts, and go-to-market plans.• Digital transformation – Planned and managed the transition from the old website and social media pages to new digital platforms.• Market analyses – Conducted market analyses that provided critical insights into Häli-Ann Tooms' competitors. Show less

• 

  Tupperware nordic a/s

  Feb 2018 - Aug 2019

  Marketing promotion coordinator & budget planner

  I was responsible for developing and executing strategic marketing plans that drive business growth. My responsibilities included creating detailed business plans for monthly marketing initiatives, collaborating closely with commercial teams to produce effective marketing materials, and managing product selection, budgeting, and pricing strategies. • Business plans - Developed monthly business plans for marketing campaigns, aligning them with overall business objectives.• Marketing materials - Collaborated with the commercial team to create marketing content for printed campaigns.• Product management - Managed product selection, budgeting, and pricing to maintain competitive pricing and offer attractive deals.• IT backend - Ensured products were accurately implemented into IT systems for availability to B2B partners and customers.• Business development - Development of new structure for activity and recruiting business plans and campaigns, as well as new recruiting onboarding program with new onboarding budget structure. Show less

• 

  Bonnier publications a/s

  Aug 2019 - now

  I am responsible for planning, executing, and ensuring the success of digital projects for both large Danish and international clients. My tasks range from contract development and supplier management to risk management and change management, as well as the development and execution of project plans. Typically, I manage two major projects annually, along with a number of smaller initiatives, with budgets ranging from 1 to 5 million DKK and involving 5 to 10 project participants.Additional responsibilities:• Achievement – Primary contact with external customers and senior stakeholders for major global partnerships with Readly, Zinio, and Amazon.• Strategy Development – Development, implementation, and launch of new digital projects and business plans, portfolio management of roadmaps for major international organizations such as the UK and Dutch Readly markets, the global Zinio market, and the Amazon market in the USA, Canada, and Australia.• Budget management - Budget planning and cost control. Show less Responsible for overseeing the successful launch and market penetration of new products across the Nordic region. My role encompasses everything from product development and market access strategies to executing comprehensive marketing initiatives. Working closely with creative teams and various departments to ensure the seamless execution of projects that align with our strategic objectives. Typically, managing multiple product launches annually, coordinating efforts across different markets and ensuring effective communication and collaboration among all stakeholders.Additional responsibilities:• Achievement - Lead responsibility for new product launches, including product development, market access strategies, and the execution of marketing initiatives.• Strategy Development – Development, implementation, and launch of new mailing content plans for the Norwegian market and other Nordic products.• Marketing projects - Collaboration with creative teams and securing commercial placements across various departments. Show less Responsible for driving financial success and optimizing marketing strategies for key company projects. Role involved, conducting in-depth market analyses, and developing impactful marketing initiatives. I collaborated with various departments and external agencies to ensure cohesive and effective campaign execution. Additionally, I oversaw budget planning and management for multiple products, contributing significantly to the company's profitability.• Achievement - Surpassed budget expectations for multiple years, contributing up to 20% of the company’s profits through surplus management.• Market analyses - Established key insights to optimize marketing projects through successful development and execution of market analyses, surveys, and database extracts.• Marketing materials - Developed marketing materials with creative staff, ensuring commercial placement across departments for both digital and printed media.• Stakeholder collaboration - Facilitated collaboration across departments and with advertising agencies on campaign design and development.• Budget management - Planned and managed budgets for eight subscription products. Show less

  • Nordic Product & Campaign Manager / Nordisk Produkt & Kampagnechef

    Aug 2022 - now

  • Nordisk Produktchef / Nordic Product Manager

    Jan 2022 - Jul 2022

  • Produktchef / Product manager

    Aug 2019 - Dec 2021