Tanya Barnet (Nazarova)

Experience

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  Hearst Shkulev Media

  Mar 2012 - Sept 2013

  Project Manager

  Special Projects and Multimedia DepartmentMagazines: ELLE, Marie Claire, Psychologies, Parents, ELLE Girl, ELLE Decoration, Maxim, Departures.- Development of sales support materials, proposing ideas across all platforms to target new and existing clients with appropriate bespoke creative solution- Replying to briefs ensuring that the client’s needs are met within the proposed ideas- Estimating production costs, producing timing and scoping documentation- Monitoring activities in accordance with project plans- Tracking actual expenses against budget and producing financial reports- Guiding clients through the processes and preparing project progress reports- Arranging and coordinating all project related meetings- Managing project risks and reducing their impact on the project- Organising and co-coordinating photo shoots- Monitoring and managing all contractors and third party suppliers within each project, working closely with editorial and sales teams Show less

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  ISTORIYA

  May 2015 - Apr 2016

  Marketing Project Manager

  - Developing project scope with clients- Liaising with development and design teams to implement the project- Developing project documentation, timing, budget- Monitoring the contractors’ progress against the schedule- Improving existing product development process- Managing relationships with clients and stakeholders- Conducting competitive audit- Researching the issue to propose UX improvements based on statistics and user journeys- Executing content strategy for website, email, social, print- Gaining the post launch insights to improve customer experiences and ensuring the business requirements are met- PR communication: handling media requests, writing, editing, and distributing press releases across the targeted media Show less

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  FASTRACK EDUCATION LTD

  Mar 2016 - Mar 2017

  Digital Marketing Manager

  - Defining business and marketing strategies aimed to increase brand awareness and strengthen brand positioning in the marketplace- Determining and prioritising market segments, creating key personas- Initiating user behaviour research, including user interviews and remote usability testing sessions- Performing content analysis in order to improve ad performance and reduce the costs per acquisition- Developing key messages for each stage of the customer buying cycle- Creating marketing program aimed to increase the email subscriber base- Organising company’s marketing workflow Show less

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  Informa

  Mar 2017 - May 2019

  Marketing Manager

  - Defining marketing objectives, strategy and measurement plans- Planning and delivering multi-channel B2B marketing campaigns- Assuring consistent messaging and branding across the all channels- Defining target audiences and working with internal database to segment the data- Setting up websites and landing pages, ensuring positive user experience and coherent information hierarchy - Creating email copy, design and dispatching email campaigns- Measuring and reporting campaign performance to ensure timely optimisation- Working closely with project stakeholders, including production and sales departments, as well as external agencies, sponsors and media partners Show less

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  Informa Markets

  Aug 2019 - Sept 2021

  Digital Marketing Manager

  - Digital strategy development- Campaign planning, monitoring and optimisation- Mapping online user journey, communicating it to wider teams- Website content planning and SEO strategy- Supervising social media content plan- Managing the development of creative assets and marketing collateral- Data analysis and reporting across all portfolio brands- Marketing team training to improve digital skills

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  Marketing Pro Group (MPG)

  Sept 2021 - Jan 2022

  Senior Marketing Manager

  - Consultancy on marketing strategy, GTM plans, marketing operations, digital transformation, market research and partnerships- Cross-functional requirements gathering for global projects, collaborating with C-suite and division leaders- Creation of projects briefs, budgets and timelines for marketing, digital and analytics teams- Internal consultancy and team training, including internal operations optimization, marketing reporting improvement, client offering review

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  C2 Financial

  Jan 2024 - now

  Marketing