Experience

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  Sats ltd.

  Apr 2016 - Jun 2016

  Human resources assistant

  Covered the responsibilities of administrative work, applying for airport passes for staff, liasing with the airport police, preparing interview materials for the interviewer, and meeting foreign workers to help apply for employment pass

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  Vacant label

  May 2019 - Nov 2019

  Operations executive

  Built up a Korean Menswear Fashion label through thoughtfully sourcing for undiscovered indie designer brands, uploading and co-ordinating SSFW clothing into website every quarter and crafting content on Blog and Socials daily.

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  The wander diary

  Dec 2019 - Dec 2021

  Founder

  For the modern minimalists, and wanderlust travellers.I create multi-purpose skincare items for the jet setters.

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  Lazada group

  Feb 2020 - Feb 2021

  Campaign onsite operations analyst

  Managing onsite user experiences in daily & mega campaigns, and liasing across regional, offshore, local teams and functions to craft a seamless campaign experience for Lazada Singapore. Launched Lazmall Prestige, the B2C portion of the online Flagship stores across 8 categories. Designed the app user-interface for customer journey on Lazmall Prestige.Highlights:Chingay (Jan 2021)12.12 (2020)11.11 (2020)Apple Iphone launch (Super Brand Day)7.7 warehouse sale Lazmall Brand FiestaLazada's 8th birthday Show less

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  Castlery

  Feb 2021 - Aug 2022

  Campaign marketing specialist

  Crafting promotional campaigns across US, AU and SG to deliver quality furniture into homes that families can thrive in. Planned and strategised offline, online campaigns into Marketing Calendar to communicate with internal and external stakeholders. Key PIC of Castlery's promotion campaigns, and Marketing discount rate metrics.Worked closely with Content, Merchandising, Social and Partnerships team by providing campaign info, timeline, relevant comms touch points and sale pricing details. Worked closely with Sales Team to ensure promotions offline are executed well. Liaised with external partners to bring collaboration campaigns to life.Researched competitor products and services, deep dive into weekly and monthly performance measured against KPIs. Project management for key major sale events with million dollars revenue. Show less

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  Healint

  May 2023 - Jul 2023

  Digital marketing executive

  Utilising Braze to set-up and launch email campaigns, I write migraine related blog articles and craft email content to our 360,000 wide user base.With the help of SEMrush, I craft SEO content which contributed to a 6% increase in clicks period on period, and ranked first page on Google Search.Taking the lead in planning the Social Media Calendar, I grew the follower base by 5% within 2 months.

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  Workforce singapore

  Jul 2023 - now

  Manager, marketing and partnerships