Experience

• 

  Jbm tesco go

  Feb 2014 - Aug 2014

  Responsabile delle relazioni estere

  Focal point of the Indo-Italian relationship within the company. Monitored, supported and organized the exchange of information and data with the headquarters in India.

• 

  Juventus football club

  Aug 2014 - Sept 2015

  Sales assistant

  In charge of assisting clients from all over the world, in the main Juventus Store of the Juventus Stadium. Also, I work at the cashier and have accounting responsibilities

• 

  Ge.cont spa

  Nov 2014 - Dec 2014

  Accounting intern
• 

  L'oréal

  Feb 2016 - Nov 2016

  Administration and finance intern

  • Handled the proper flow of wares, therefore recorded them in the informatic system• Monitoring supplier’s behaviour towards our company, concerning prompt payment, order’s deadlines, and exact amount of supplies received

• 

  Breda lorett

  Jul 2017 - May 2019

  Pricing & operating marketing specialist

  MARKETING:• Data analysis: qualitative and quantitative market’s, competitor’s and sales performance analysis• prepare reports and performance business analysis, i.e. development of post sales campaign reports• Measure and analyse return and effectivness of marketing activities, i.e. ROI, CAGR analysis for direct marketing, special projects• identify opportunities for profitable growth through market segmentation, and for new product development• actively collaborate with Sales team from development through all phases of thedevelopment process cycle• cross reference database update• Support to logistic department in issuing new production ordersPRICING:•create and and execute pricing structure proposals (local and foreign markets)•Resolve pricing discrepancies•Perform margin and pricing analysis to support key business initiatives•Link with Commercial teams to ensure local price changes are effectively communicated and implemented Show less

• 

  Ralph lauren

  May 2019 - now

  BUSINESS INTELLIGENCESupervising Ralph Lauren Luxury BrandsDevelop and deploy specific reports to monitor product performance and market trendsConduct in-depth analysis of historical and current data to identify growth opportunities and optimize business decisions.Analysis by Product Category to implement SO & ST, Business Opportunities. Big data extraction and translate figures into actionAnalysis and definition on Pricing structure (IMU, TFG, Industrial Costing, Price positioning vs Competitors and Fashion trends, Carryover VS Seasonal)Follow up with Global Merch to redefine Product assortment and strategy guidelines, based on current market trends, competitive landscape, pricing positioningProvide seasonal product training and fashion trend information to the retail staff, customize them and proactively with the team follow up during store visits.Liaise with Regions to collect feedback on Sales, Challenges, Competition, Market trends and opportunities, In Store events, and promptly act. Participate to Regional presentations, and meetings with Global Merchandising to define product injection and strategyBUYINGCollecting and sharing quantitative-qualitative feedbackSupport during the Buying process, ensuring consistency with the brand image and customer needs.Buying MOQ Review with Vendors post market campaign, and proper stock creation for future Business needsSHOWROOMLead showroom activities, such as Campaign preparation, market samples shipment, Shootings, arrange customers appointments, Visual product display.Icons Management and proper display accordingly to seasonal Buying strategyINVENTORY – STOCK MANAGEMENTAnalyze inventory performance dataProvide data-driven recommendations to identify inventory optimization opportunities and propose corrective actions.Monitor inventory levels and proactively adjust inventory strategies.Liaise with the supply chain team to ensure on-time deliveries and efficient inventory management. Show less Manage Price maintenance & Line maintenance for RL Luxury BrandsManage Virtual Campaign and Showroom operation: from shootings and shipments, to make assortment available for sales campaign on our Virtual PlatformResponsible for merchandising: style selection, quantity decision, allocation schedule, stock management, replenishment order and product trainingCollaborate with HQ Merchandising team in providing feedback on products, consumer trends & response after sales campaignProvide Product Needs feedbacks based on competitors analysis in terms of pricing, products injections, offers. Follow daily line changes and prompty distribute the informations across our RegionLeading the whole sales campaign in terms of assorment and customer special request (dedicated Capsules)Manage post sales activities: price changes, codification adjustments, MOQ review with factories. Actively supporting and motivating selling teams through communicating product knowledge such a product booklets, training, selling events. Show less

  • Merchandise Planning Manager

    Jul 2022 - now

  • Merchandising & Planning Executive

    May 2019 - Jul 2022