Kayleigh Smith

Kayleigh smith

bookmark on deepenrich
location of Kayleigh SmithLong Beach, California, United States
Followers of Kayleigh Smith920 followers
  • Timeline

  • About me

    USMC Veteran

  • Education

    • National university

      -
      Master of business administration - mba business, management, marketing, and related support services
    • Digital marketing institute

      2019 - 2019
      Certificate digital marketing
    • Indiana university bloomington

      2008 - 2011
      Bachelor’s degree
  • Experience

    • United states marine corps

      Feb 2007 - Feb 2011
      Operations manager

      - Coordinated and executed tactical-level military operations as part of a dynamic team, ensuring precision and adherence to mission objectives.- Developed and implemented operational plans based on mission requirements, demonstrating adaptability in rapidly changing and high-pressure environments.- Conducted thorough intelligence analysis and assessments, providing critical information to commanders for mission planning and execution.- Maintained strict adherence to military regulations, protocols, and standard operating procedures in all operational activities Show less

    • Anheuser-busch

      Jun 2011 - May 2018
      Field marketing manager

      - Coordinated regional promotional events, overseeing logistics, vendor relationships, and budgets, resulting in successful brand activations and increased consumer engagement. - Devised and executed strategic marketing campaigns in collaboration with cross-functional teams, demonstrating adept project management skills in overseeing end-to-end campaign lifecycles for Anheuser Busch. - Implemented efficient administrative processes for tracking and analyzing marketing performance metrics, utilizing data-driven insights to optimize future campaigns and maximize return on investment. - Managed budget tracking and expenses, ensuring adherence to financial guidelines and optimizing cost-effectiveness Show less

    • Element of choice

      Sept 2018 - Dec 2021
      Field marketing manager

      - Developed and executed strategic marketing plans to increase brand awareness and drive customer acquisition, resulting in a 20% increase in sales within the assigned territory.- Planned and executed engaging partner events that encompassed immersive experiences, educational sessions, and personalized engagements. These events served as a platform to foster stronger relationships with partners and provided valuable opportunities for learning and collaboration.- Analyze and track program success and optimizing as needed. Collaborate with cross-functional teams to define campaign strategy and tactics as well as overall success metrics.- Managed a team of 35 field marketing reps, providing leadership, training and guidance consistent with corporate, sales and marketing priorities and initiatives. Show less

    • Trellix

      Jan 2022 - Dec 2023
      Field marketing manager

      Reported to the Director of Field Marketing Americas. Supported regional Enterprise and Commercial teams. Responsible for campaign strategy, execution and logistics for in person and virtual events. Collaborated with key stakeholders including corporate communications, demand generation, content marketing, product marketing, channel partners, research, analysts, and solutions engineers.- Served as primary liaison between Marketing and Sales to assist in deal specific strategies and drive customer engagement. - Worked with channel partners to meticulously plan and implement GTM programs, leveraging a deep understanding of the sales funnel strategy with a sell-to and sell-through landscape- Collaborated closely with the product management and digital teams to create high-impact assets and optimize ABM, national events, social media, and PPC strategies, fostering an environment of creative excellence.- Implemented a robust measurement and analysis framework to assess campaign performance, generating actionable insights and comprehensive reports to inform future marketing strategies and optimize results. Show less

    • Blancco technology group

      Mar 2024 - Aug 2024
      Field & channel marketing manager - north america
  • Licenses & Certifications

    • Facebook ads & facebook marketing mastery

      Couse envy
      Dec 2020
    • Learning personal branding

      Linkedin
      Jul 2020
      View certificate certificate
    • Excel 2016: core data analysis, manipulation, and presentation

      Pasadena city college
      Jan 2020