Experience

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  Gcw international

  Jan 2014 - Feb 2016

  Creative and social media manager

  Responsible for maximizing the opportunity to develop brand-enhancing and effectivework; developing marketing strategies that push boundaries taking a small idea anddeveloping something great. Lead fully integrated strategies across a range of channels including advertising, digital,events and customer engagement.Build the team capabilities to produce leading solutions that deliver business value toclients.Using research data, identify the best mix of media channels to deliver an advertising messageto the client’s target audienceDevelop strategic solutions that best fit the client’s needs. Review, analyze and evaluatethe following, relative to the client’s needs and objectives: media output, creative output,research reports and client data.Manage agency strategy efforts and projects, involved with projects from start to finish,ensuring successful project completion against deadlines.Understand business objectives, challenges, and opportunities of target and industryManage client projects ensuring 100% repeat business on all clients projects and reporting onnon-repeated businesses Show less

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  Iroko partners limited

  Sept 2015 - Jun 2016

  Quality control

  • Delivered over 3000 movies for IrokingTV generating over 1mliion views.• Delivered 2000 movies for Africa Movies in Diaspora Project.• Weekly Reports on Performance • Reviewed movies and entered data of findings (errors and specifications) of the movie assigned.• Worked with other team members to complete commercial Projects for Media Clients.

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  The joyce daniels organisation

  Dec 2016 - Aug 2017

  Social media manager & digital strategist

  Create and Manage Social Media content on all Social media platforms of the organisation.Implement creative concepts to improve and accelerate interactions and call to action of connections on our social media platforms.

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  Cmc connect (perception managers) limited

  Aug 2017 - Dec 2019

  Digital media strategist/account manager - airtel nigeria, bosch & verraki

  • Account management of all Verraki Digital communications and BOSCH Nigeria• Manage the planning and development of all online digital campaigns for Verraki and BOSCH • Developed digital strategies for Social Media content development for Verraki, BOSCH, and Airtel Touching Lives social media online presence • Supported the lead marketing strategist with industry research, analysis, and reporting to deliver BOSCH market positioning in Nigeria with over 10% increase in market penetration • Worked with project managers to deliver Airtel Touching Lives 4 with impact assessment scores of 4.8% out of 5• Managed and strategized branding and visibility for Verraki Partners Launch and Media visibility• Managed influencer relation campaigns and conversation instigators for BASF stakeholder’s engagement with over 2 million online impressions • Managed online campaigns for #FAANlentine with over 105 million impressions • Managed online branding and visibility for Beer Sectoral Group and Tolaram Group • Managed influencers and conversation instigators to score visibility and awareness for Airtel 4G Launch in Ibadan delivering a reach of over 4.5Million impressions and trending #Airtel4ThatWorks during the period. • Developed communication briefs, ensuring that creative and media are effectively integrated to deliver #RescueNigeria campaign with daily trends, 0ver 7O Million reach and talkability recorded during the period. • Provided campaign performance reporting and analysis, social media management for Senator Iyiola Omisore Foundation• Managed Online Daily/Weekly/Monthly Reports for Lara Day School to discover market penetration gaps and influence perception using conversation instigators and brand positioning press releases. • Managed Social Listening and Moderation teams to cover sentiment analysis for Airtel Nigeria, Cleaner Lagos Initiative ASO Savings & Loan Plc., Lara Day School, and Peoples Democratic Party Show less

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  Rhino digital

  Jun 2018 - now

  Lead project manager & business development

  Manage agency strategy efforts and projects, involved with projects from start to finish,ensuring successful project completion against deadlines.Understand business objectives, challenges, and opportunities of target and industryManage client projects ensuring 100% repeat business on all clients' projects and reporting onnon-repeated businessesDevelop media strategies to achieve clients’ objectives profitably.Responsible for media planning and budgetary control of all digital marketing campaigns.Execute and manage all digital marketing campaigns including SEO, PPC, social media and display advertising campaigns.Identify and evaluate innovative technologies and provide thought leadership for adoption in keeping clients at the forefront of digital marketing in their industry.Perform consumer research, market evaluation, and competitive analysis across social media and the entire digital landscape.Buy digital media and monitor against media plan.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Evaluate end-to-end customer experience across multiple channels and consumers' touch points using analytics. Show less

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  Brandlife limited_nigeria

  Dec 2019 - now

  Innovating and Managing of Brandlife Digital Services https://brandlifedigital.com/ Bringing brands to life using the most efficient digital touchpoints to connect with stakeholders. Develop, Plan and buy media to establish campaign objectives and strategies for advertising campaignsStudy and analyze demographics data and audience personae for marketing objectives Manage and delegate campaign execution framework, which will include but is not limited to conducting research, evaluating data, developing recommendations, developing strategy, and planning go-to-market campaignsManage agency strategy efforts and projects, involved with projects from start to finish,ensuring successful project completion against deadlines.Understand business objectives, challenges, and opportunities of target and industryManage client projects ensuring 100% repeat business on all clients projects and reporting onnon-repeated businessesMeasure the process to ensure that clients and the agency are aligned on key performancemetrics, establishing realistic business goals and providing accountability throughreporting and analytics, and providing optimized strategies moving forwardDrive efficient day to day business operations across the agency unit which includesbuilding team members, and influencing cross-functional internal partners to create andexecute effective research, analysis, and strategyDeliver outstanding client and consumer insights to strengthen new business and pitchprocesses and optimize identification of business development opportunities.Develop integrated marketing strategies and tactical plans to meet and exceed the client’smarketing and business goals and objectivesManage agency strategy efforts and projects, involved with projects from start to finish,ensuring successful project completion against deadlines. Show less

  • Head of Digital and Business Transformation

    May 2022 - now

  • Lead, Brandlife Digital

    Dec 2019 - Jun 2022