Steven Hines

Experience

• 

  Tombras

  May 2016 - May 2022

  KEY INDUSTRIES: Fitness, Retail, Oil & Gas (B2B & Retail), Food & Beverage, QSR, Higher EducationKEY ACCOUNTS: Orangetheory Fitness, Pilot Flying J, NASCAR, Books-A-Million, South College, Sun Tan City, Stressless, Visit Gatlinburg---------------------------------------------RESPONSIBILITIES - Spearhead Integrated (Paid) Search strategy across SEM, YouTube, App, Performance Max, and Discovery campaigns, driving optimized brand visibility and measurable business results for clients- Lead strategy, operations, and optimization for 20+ high-profile clients, including clients exceeding $30M annual Search investment- Foster strong, trusted client relationships by leveraging industry knowledge, delivering business-impacting metrics, and continuously addressing evolving client challenges to drive sustained growth- Oversee and mentor a high-performing team of marketing strategists, focusing on skill development, career progression, and fostering a collaborative, results-driven environment- Deliver presentations of digital media plans, performance updates, and actionable recommendations to stakeholders, clients, and internal teams to ensure alignment and transparency- Drive process and strategy innovation across paid media and brand challenges, aligning emerging technologies with client context to maximize campaign performance- Champion the integration and adoption of machine learning, leading the execution of custom in-house bidding scripts to enhance campaign automation and precision- Collaborate with media departments and agency leadership to streamline internal processes and optimize team operations, ensuring scalable and efficient campaign execution- Build and maintain strong vendor relationships to foster growth opportunities, promote BETA program adoption, and facilitate training and onboarding initiatives Show less

  • Associate Director, Paid Search

    Sept 2019 - May 2022

  • Paid Search Supervisor

    Aug 2018 - Sept 2019

  • Search Engine Marketing Specialist

    Jan 2017 - Aug 2018

  • Digital Marketing Intern

    May 2016 - Dec 2016
• 

  Deloitte

  May 2022 - now

  Manager, Consulting

  KEY INDUSTRIES: Government/Public Sector, Retail, Technology, InsuranceKEY ACCOUNTS: Department of Homeland Security, LTK (liketoknow.it), AAA Insurance------------------------------------------RESPONSIBILITIES: - Lead performance marketing and brand initiatives to guide clients, address core challenges, drive revenue growth, and enable long-term success through data-driven insights and innovative solutions- Develop and execute SEM strategies across Search, Discovery, App, YouTube, and Performance Max- Blend online event and offline sales data to optimize campaigns towards high-opportunity customers- Design project plans, testing roadmaps, and future scope opportunities to drive performance growth- Integrate with SEO and content workstreams to leverage insights and drive business impact- Migrate client measurement to Google Analytics 4 to streamline cross-channel data flow - Lead analyst, consultant, and manager-level team members across all engagements - Pitch and develop new business across firm functions, including SEM, SEO, analytics, and branding- Identify and capitalize on key growth opportunities to expand existing client relationships- Mentor practitioners in underrepresented communities via DEI-focused career guidance program- Participate in LGBTQ+ alliance to network with and mentor practitioners of all levels - Develop firm-wide initiative to streamline, refine, and expedite new client onboarding processes Show less