Mengya Xu

Experience

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  Niuche

  Nov 2016 - Jun 2018

  Senior Production Editor

  1.Analysed data from 3500000 monthly active users and used outputs to guide marketing and product strategies.2.Launched a digital marketing communication plan. By optimizing the marketing plan, the profit of the company's automobile column has increased by 100%.3.Understand social media hot trends and write more than 5,000 news and interview more than 1,000 people. The exclusive news has been viewed more than 100 million times.(The interviewees include Frank Wittemann, former President IMSS Jaguar Land Rover China; Jacques FOULQUIER, Vice President of Research and Director of Technology Center of Dongfeng Renault; Ma Zhenshan, Deputy General Manager of FAW-Volkswagen; Chen Binbo, former Executive Deputy General Manager of Dongfeng Honda; Xia Heng, co-founder and president of XPENG Motors, etc.)-------------专注车企人物采访、公司深度报道、上市公司财报分析。采访对象包含东风日产副总经理陈昊、一汽-大众副总经理马振山、东风本田执行副总经理陈斌波、东风雷诺研发副总裁兼东风雷诺技术中心主任雅克福(Mr. Jacques FOULQUIER)、东风雪铁龙品牌总经理饶杰、小鹏汽车联合创始人兼总裁夏珩、威马汽车战略规划副总裁陆斌等六十余家国内外主流、新兴汽车品牌高管。1.落选十九大代表，竺延风下一步？http://media.weibo.cn/article?id=23094041616884201413412.争议徐留平，一汽集团新“沙皇”?http://media.weibo.cn/article?id=23094041565834237027343.东风本田销量劲增36% 陈斌波：更重经营质量http://m.niuche.com/news/detail_502201.html?from=message&isappinstalled=0&_c=14.德籍工程师状告魏建军 诉长城克扣保险加班费https://m.toutiao.com/i6424269806110769665？utm_source=&utm_medium=&uid=&did=&web_id=&wxshare_count=3&pbid=6638404568874534408&from=message&isappinstalled=05.东风标致迁武汉，违约强搬惹争议http://mini.eastday.com/bdmip/180111200800810.html Show less

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  Guangdong Times Media Co., Ltd

  Jan 2019 - Aug 2019

  Senior Journalist

  1.Lead a team of 4 intern/junior reporters, assign news topics and comment on news, with certain communication and leadership skills.2.Launched the innovative columns, which become one of the popular columns on the company's website.3.Write in-depth news (characters, financial reports, major events), only do first-hand interviews, and master the media communication mechanism and basic laws.(The interviewees included Chery Chairman Yin Tongyue, Great Wall Motor President Wang Fengying, and NIO Chairman Li Bin and other auto executives)------------时代周报特约记者、时代财经高级记者。只做一手采访，专注汽车行业公司、人物、资本层面深度报道。采访对象包括奇瑞汽车董事长尹同跃、长城汽车总裁王凤英、长安汽车执行副总裁谭本宏、东风雷诺常务副总裁魏文清、蔚来汽车董事长李斌等十余家主流、新兴车企高管。1.独家||工人出租、研究歇工政策，神龙生死战白热化http://www.time-weekly.com/index.php?m=content&c=index&a=show&catid=68&id=2606322.独家|华泰研发人员几乎走光 张秀根父子造车孤掌难鸣https://finance.sina.com.cn/stock/relnews/hk/2019-07-22/doc-ihytcerm5490570.shtml3.尹同跃的卖卖卖和李书福的买买买https://www.tfcaijing.com/touch/article/page/2c91219669b928c8016a0247044d26084.何小鹏的钱袋https://www.tfcaijing.com/touch/article/page/8a9eaf0569b932120169e7c336412e665.李斌的钱袋https://www.tfcaijing.com/article/page/2c9121966981c01901699f82d1a5789f?_s=1&from=timeline&isappinstalled=0 Show less

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  Bangor University

  Jul 2021 - Sept 2021

  Video production（Part time）

  1.Guided in the international marketing video project of the university.2.Conducted interviews with elite students. Directed, shot and edited promotional videos of the university, and ranking first in the quarter in terms of views.3.For different official social media accounts of the school, submit different types of videos and pictures, and learn about TikTok, Weibo, WeChat, RED, LinkedIn, Facebook and other social media styles.

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  D&S Media Group

  Nov 2021 - Sept 2023

  Senior copywriter (Manager）

  1、Managed PR scheduling and reporting: By collect and analysis competitive products and industry trends, develop annual/quarterly marketing plan, and lead the implementation of the 8 quarterly marketing strategy. Increase the exposure rate of the brand and products, and increase its market volume.2、Quality check brand communications: Independently write articles, including 50 public relations manuscripts and other written content; Formulate the communication direction of more than 100 cooperative media and KOLs, check digital content, analyze data, and improve product exposure and product image, accurately reflect the brand voice and style. e.g., poster, banner, news, leaflet, video. 3、Facilitated with crisis management and customer communications：Build public opinion supervision, prevention and response mechanisms. Output brand public opinion vocabulary library; zero cost to resolve 2 time of negative public opinion in the news media. And according to the changing needs of customers, reasonably control the content and rhythm of official and media communication.4、Led marketing activities and programs: Led project group of 6 people and participate in 15 projects. including Galaxy L7 Launch/Media Test Drive Event、Lynk & Co 05 Launch/Media Test Drive Event、SAIC-GM-Wuling sea going project. Show less

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  阅微车记Yueweicheji

  Oct 2023 - now

  Founder & Editor in Chief

  Interviewed and reported on automotive industry news.Operate social media accounts to increase fan base and user activity.Style the automotive media brand.