Kristin Brewe

Experience

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  Institute for Foreign Policy Analysis

  Sept 1995 - Dec 1996

  Research Specialist

  • Researched and wrote position papers and other collateral that helped educate military assets, members of government, the press, and public about political and economic trends in Europe, particularly those relating to international security. • Attended congressional committee hearings, writing analyses of committee debates and defense spending trends. • Assisted with event management for conferences on security-related issues, featuring international military and government officials.

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  SCOR Group

  Aug 1998 - Dec 1998

  Event Manager - Contractor

  • Organized 30-person, four-day conference for staff from international subsidiaries at Paris corporate headquarters.• Prepared all conference materials and communications, including the French/English translation of all participants' presentations.

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  SCOR Reassurance

  Jan 1999 - Jun 1999

  Web Content Specialist - Contractor

  • Created B2B web content for French/English prototype of online underwriting and rating tool for large-scale industrial risks.• Contributed to presentations of prototype to clients, partners, and subsidiaries.• Completed project ahead of schedule and under budget.

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  Esurance

  Nov 1999 - Sept 2009

  • Directed B2C brand and creative strategy that resonated with tough-to-reach target and achieved strong growth goals.• Created award-winning, results-driven ad campaigns as executive creative director, utilizing integrated approaches across TV, radio, outdoor, events, and digital.• Worked closely with TV networks, show runners, and movie studios to deliver quality integrations and cross-promotional campaigns.• Led company's public relations efforts with a strategic focus on digital outlets and served as company spokesperson with members of the press and at numerous speaking engagements.• Managed brand marketing partnerships ranging from sports to cause marketing, with a focus on user-generated digital activation to maximize engagement. • Advised CEO and Senior Management team on strategic communications with Board of Directors and corporate parent's shareholders.• Launched and built company's in-house brand/PR team.• Managed creative agency selection process prior to my departure for round-the-world trip and relocation to the U.K.; participated in media agency selection. Show less • Provided creative direction for all advertising then produced by company (digital and radio, with some print).• Led creative team of 2 full-time copywriters and 1 full-time designer which handled all creative and communications work for company.• Launched company’s production department to more efficiently manage creative workflow.• Wrote all public relations and corporate communications collateral for company.• Worked with CEO and Senior Management on executive-level presentations and communications.• Participated in agency search for brand strategy development. Show less • Launched in-house creative team consisting of 1 copywriter and 1 designer, eliminating multiple external agencies at a savings of approximately $3 million (annual).• Created workflow organization to handle all creative and communications requests from across the company.• Wrote Web content, paid search ads, SEO content and display banners to help grow company’s digital presence.• Carried out primary research with 150 employees and worked with Senior Management to launch new vision and identity to support growth post-acquisition. Show less

  • Director - Brand & Public Relations

    Oct 2004 - Sept 2009

  • Director of Corporate Communications & Identity

    Sept 2002 - Oct 2004

  • Head of Creative Guild

    Oct 2000 - Sept 2002

  • Web Content Specialist

    Nov 1999 - Oct 2000
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  Kristin Brewe Consulting

  Sept 2009 - Oct 2011

  Freelance Consultant

  • Guided clients in creating and implementing effective, compelling brand strategies. • Improved advertising results by analyzing client campaign plans and creative treatments. • Advised clients on right structure and talent for creative and communications teams-- in-house and/or with external agencies.• Worked with senior leadership to craft public relations campaigns and strategic communications collateral. • Counseled start-up clients on best practices in online and offline marketing. Show less

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  Media Ingenuity

  Oct 2011 - Aug 2012

  Head of Brand & Communications

  • Directed brand development (naming and visual identity) and integrated communications planning across digital, PR, social, and TV for Luma, a new consumer credit product. • Delivered branding and tone of voice guidelines for consumer comparison site re-brand. • Launched awareness and attitudinal tracking studies across portfolio of brands. • Established creative and communications team, recruiting top talent to support shift in business model towards brand-led strategies.

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  IAB UK

  Nov 2012 - Jan 2014

  Director of Marketing & Communications (Maternity Cover)

  • Aligned content marketing strategy across email, Web site and social channels, improving key engagement metrics year over year.• Led cross-functional teams to successfully promote over 45 events, resulting in highest number of sold-out events and record-breaking revenue for flagship event, Engage.• Served as the IAB’s spokesperson for national and trade press and at public speaking engagements on digital advertising, social media and creativity. • Advised CEO and senior team on strategic communications. • Collaborated with multiple stakeholders to deliver consumer education campaigns: Ad Choices in the UK and EU, MediaSmart childhood internet literacy in the UK.• Chaired Social Media Council, serving as the IAB’s main thought leader on social media. • Launched outreach to UK start-up community, securing mutually beneficial partnerships with accelerators and emerging tech companies. • Delivered positioning strategy and communications architecture for IAB UK Upfronts, a new, industry leadership initiative showcasing premium digital media. Show less

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  Kristin Brewe Consulting

  Feb 2014 - now

  Marketing and Strategy Consultant

  • Guide clients in creating and implementing effective, compelling brand strategies and marketing communications. • Improve advertising results by analyzing client offline and online campaign plans and creative treatments. • Work with senior leadership to craft strategic communications and public relations outreach. • Counsel start-up clients on best practices in online and offline marketing.• Contribute to client submissions for investment and governmental funding awards.• Advise clients on right structure and talent for creative and communications teams-- in-house and/or with external agencies. Show less

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  University of West London

  Aug 2015 - now

  • Lead BA (Hons) Advertising & Public Relations course. • Teach undergraduate and graduate students in all aspects of contemporary advertising and public relations, with an industry-led approach. • Contribute thought leadership to industry through speaking engagements and writing. • Serve as External Examiner, mentor new External Examiners, and sit on validation panels for other universities' creative communications courses.• Advise senior leadership of London School of Film, Media and Design on communications strategy for school. Show less • Led new BA (Hons) Advertising & Public Relations course and final year of BA (Hons) Advertising Specialist course. • Taught undergraduate and graduate students communications strategy, copywriting, and consumer research. • Contributed thought leadership to industry through speaking engagements and writing. • Wrote modules for UWL's new advertising and public relations programme. • Participated in secondary school outreach for media and communications students. • Advised London School of Film, Media and Design on social media strategy. Show less

  • Course Leader & Senior Lecturer in Advertising & Public Relations

    Aug 2017 - now

  • Lecturer in Advertising & Public Relations (London School of Film, Design and Media)

    Aug 2015 - Aug 2017