Zeba Warsi

Experience

• 

  Google

  Oct 2008 - Sept 2009

  Analysis Specialist

  Creating and managing social media marketing solutions. In charge of running digital marketing campaigns and gave training to BCIM Employers situated in India on a weekly basis regarding the latest trends and technologies in the Web 2.0 world.• Social Media, SEO, and digital marketing training. Social Media Marketing (using Twitter, Facebook, LinkedIn and YouTube) to help SMEs find and engage with their target audience.• Online Brand Reputation Management - helping to maintain a positive company image and to promote the right messages in the right channels (and to deal with negative publicity, quickly and efficiently).• Search Engine Optimization (or SEO) to increase the Google rankings of our clients' websites.• Pay Per Click (or PPC / Paid Search Advertising) to bring immediate qualified visitor traffic to a website.• Email Marketing campaigns for long term customer engagement and retention.• Website Analytics and Conversion Monitoring - detailed measurement of a website's performance to understand visitor behavior and goal tracking. Show less

• 

  Google AdSense

  Sept 2009 - Dec 2013

  Work with cross functional team (Product, Services, Sales) to establish growth strategies to support Big Drop’s revenue goals.Create, manage and experiment with new user acquisition campaigns.Conceive and execute on a wide range of content campaigns to drive education and engagement.Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.Manage SEO.Analyze data to monitor revenue performance and uncover areas for improvement.Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level. Show less

  • Product Marketing Associate

    Jan 2012 - Dec 2013

  • Technical Analyst

    Sept 2009 - Jan 2012
• 

  Google

  Dec 2013 - Aug 2016

  • Develop data-driven recommendations that align with client marketing objectives and help them grow by converting online activity into business, both online and in-store• Lead web analytics, conversion best practices, and adoption of core products/tools (e.g. Google Analytics) to stakeholders including clients, agencies, and other relevant third parties• Develop and collate best practice frameworks, business collateral, and case studies that sales teams can use to assist clients• Responsible for the successful management of digital strategy for client brands• Develop unique strategies & build current client strategies within the digital arena to meet objectives• Fosters timeline development and monitors progress, ensuring deadlines are met• Manage overall project scope• Manage client expectations, bringing issues/concerns to clients' attention.• Offering potential solutions, & advising of potential delivery delays.• Proactively keeps abreast of assigned clients' marketing and media plans.• Provides technological solutions including rich media.• Optimization, promotional ideas, mobile, social networks, viral, etc.• Writes communications briefs, ensuring that creative and media are effectively integrated• Manages research studies that yield rich insights into consumer online behavior & key motivational.• Develops a total understanding of online target audience and mindset modes• Writes and transmits conference reports to clients and agency teams• Reviews statements and estimates of work prior to client review• Provides campaign performance reporting and analysis to clients• Ensures accountability is established during the project planning processKey Opportunities and Challenges:• Web analytics• Review of effectiveness of current digital technologies.• Funnel analysis• Analytical CRM• Multichannel analysis• Business plan or case• Technical assessment• Organizational and process assessment Show less Establishes marketing goals based on past performance and market forecastsOversees current offerings and comes up with initiatives for new products or servicesResearches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategiesWorks with marketing staff to develop detailed marketing plans for all media channels and sales teamsApproves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projectsCommunicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruitionProvides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetingsWorks within the department budget to develop cost-effective marketing plans for each product or serviceTracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executivesAdjusts marketing campaigns and strategies as needed in response to collected data and other feedback Show less

  • Analytical Lead, eCommerce

    Jun 2015 - Aug 2016

  • Growth Marketing Manager

    Dec 2013 - May 2015
• 

  Google Crowdsource

  Aug 2016 - Aug 2017

  Communications Assistant

  - Helping implement communications projects.- Drafting and editing materials and communications copy.- Collecting data and maintaining databases.- Responsibilities- Help implement communications strategies- Provide administrative support to programs and internal teams- Draft and edit communications copy (e.g. press releases, publications, social media posts)- Assist in maintaining web content and executing social media strategies- Update databases and media lists- Track projects and media exposure- Facilitate effective internal communications- Maintain calendars and appointments- Prepare presentations and reports Show less

• 

  Google Operations Center

  Aug 2017 - now

  PPC Analyst : Business Growth Consultant

  Simplify Client’s Google Ads & Bing Ads Management- Experience in running successful PPC campaigns, handling a significant budget.- Project spending pattern forecasting on an advanced levelAbility to provide PPC and Paid Social Strategies and recommendations.- Knowledge of SEM data sources ( Adwords, GA, Semrush, Similarweb Searchmetrics)- Good analytical skills (an example of analysis – what was the aim, what was the process ( how data was pulled, analyzed, visualised ) what was the insights, what were recommendations and how was it implemented and measured )- Analytical skills, data science skills, statistical skillsKnowledge off platforms for setting up reporting – GA, GDS, Gsheets, Power Bi, Tableau etc.Analysis :Narrative AnalysisDescriptive AnalysisBasic forecastingReportingAutomate dashboards (excel)Using reporting platforms ( Tableau, Power BI, Google Data Studio)Data visualization skills Show less