
Amine MAHFOUD
Product Manager

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About me
Sales & Marketing Strategy / living in Quebec & actively seeking career opportunities.
Education

E.T.F Business College of Casablanca
1995 - 1998Bachelor’s degree
University of Cambridge
1997 - 1999First Certificate
Edinburgh Business School, Heriot-Watt University
2006 - 2008Master's degree
Experience

Les Cafés Dubois
Jun 2001 - Aug 2006Product ManagerManage and fully self-reliant implementing the company’s new range of products in the local markets and Achieved surprising results in concluding Framework Contracts with key distribution and guest business actors.Instrumental and recognized for insuring outstanding customer experience during company’s yearly participations to Casablanca food industry exhibitions CREMAI & MAROCOTEL.

Tesco Stores CR, a.s.
Oct 2006 - Jun 2008Section Manager (Tesco Superstore Edinburgh UK)• Responsible for the planning and execution of seasonal in-store installations.• Managed and generated in-store product orders on a weekly basis (or as needed) to meet sales targets and customer demand.• Oversee visual merchandising including product placement, shelving and display/markup appearance, in accordance with company standards.• Continuously manage and monitor profit and loss targets in terms of weekly inventories.• Implement business strategies to make sales and achieve KPIs.• Gain life experiences and seize the unique opportunity to attend business and sales management courses and training in the UK. Show less

Harrods
Aug 2008 - Jan 2011Loyalty Program Account Manager• Lead analysis sessions with clients.• Analyze market trends and discovere new growth opportunities.• Execute and manage loyalty programs and campaigns for retail customers.• Implement precise and effective procedures focused on resolving customer incidents.• Inspire the team to deliver an exceptional customer experience and service.• Manage strong relationships with key customers and advise on new loyalty initiatives.• Lead and manage my team and assist sales managers at all levels.• Evaluate the performance of the campaigns executed and present the business benefits to the directors.• Manage the customer Loyalty Rewards Program• Master and monitor the Marketing and retail functions procedures Show less

Goodyear Dunlop Tires
Apr 2011 - Mar 2012Territory Sales Manager (Imperial Pneu)Established industry best-in-class client services deployment experience (Mission Critical, Proactive Care and Fleet Management Training Programs) with a regional experience in all Morocco.Organize events to present Tires products and services in order to better reach fleet managers and have been able to secure a significant co-financing budget for a luminous participation in SOLUTRANS MEDITERRANEANProspect, negotiate and conclude framework contracts for the supply of TBR (truck and Bus Tires) and OTR (Off-Road Truck Tire) with key accounts in Morocco. Show less

Hewlett Packard Enterprise
Apr 2012 - Apr 2018Achieved extraordinary results in selling HPE Data Centr Care services and assured annual growth with regional experience in African countries, Saudi Arabia, UAE, Greece and dealing with multicultural environmentsSuccessfully implemented within challenging deadlines and fully self-reliant the new HPE E-commerce Annuity Management tool and recognized for maintaining outstanding partner relationships.Realized annual KPI growth in 2017 at HPE partner level compared to 2016.Accountable for contract booking/activation and data accuracy on SAP at all times.MEMA (Middle East, Mediterranean & Africa) Electronic Archiving Coordinator of legal documents and accountable for local Hard Copies physical archiving. Show less Managed with broad accountability in multiple domains: Business and operational processes, Budget and Forecast, cost management and outsourcing, HP Worldwide standards, Office management, policies and rules in regards to company Car, Office Rules, Security, Health and Safety, GRE (Great Real Estate), Demo unit ANRT homologation and Custom Clearance, Parking space management, Record Management and Archiving.Management proven skills being recognized at regional level and being part of a variety of developing high performing teams, increasing employee engagement and satisfaction and .Local Security System officer and in charge of regular updates on “LENEL ONGUARD” and accountable for data accuracy at all times and managing with complete supervision the outsourced G4S & IS2E team. Influential to obtain the CNDP authorization for personal data usage. Initiator of the Hewlett-Packard Morocco FY13 “Show Me the Money Initiative Project” and achieved amazing results in Cost Reduction during financial year 2013.Implemented and initiated the local proactive ANRT homologation process result of a successful coordination with ANRT key actors. “French speaking Africa Best Practice”. Show less
Partner Sales Specialist (MENA)
Aug 2014 - Apr 2018Facility Manager
Apr 2012 - Jul 2014

Brink’s Inc
May 2018 - May 2023EHS, Purchasing & Facilities Manager• Manage and lead all aspects of the Casablanca New Branch "Casa_New Project" construction, lay out and putting into service end to end starting from budget set up and submission to the corporate for approval, passing by tenders and site preparation to reach finally and during taught pandemic crises THE B.A.M "BANK AL MAGHREB" and Commissioning Approvals to operate. “Recognised as BRINK’S HERO 2021 by BRINK’S GLOBAL’ • Initiate the BRINK’S Morocco sustainability program “ 2022 BRINK’S Global PINNACLE AWARD FINALIST” • Enhance and own the Asset Retirement Process.”2020 BRINK’S Integrity Ambassador”• Take control of the BRINK’S Morocco hard copies archiving process• Take the corrective actions as per the BRINK’S GLOBAL guidelines.• Refurbish/Relocate and renovate the Nador, Agadir, Fès, Ouarzazate, Tangier, facilities as per the corporate requirements and guidelines ;• Identify appropriate purchasing leads for maintenance and fleet long term lease; • Manage and reorganise the purchasing, supply chain and warehousing team ; • Expend the Marrakech Facility layout to meet operations high expectations.• Manage the transition from analogue to IP CCTV Monitoring ; • Manage the ongoing frame work contract;• Managed the performance and development of the team members;• Ensure the application of the Group's rules in terms of ethics and compliance ;• Draws up the standard specifications, standard contract and expands the supplier repository ;• Manage fixed assets, stock and depots, and optimize their flows (inflows, outflows, delivery planning)• Manage import and export operations including BRINK'S Morocco armored vehiculs. Show less

Toyota Montréal-Nord
Sept 2023 - nowSales LeadSales and brand loyalty program management
Licenses & Certifications

Emergency First Aid Certificate
CONSEP sarlJun 2014
SECURITE INCENDIE, SECOURISME & EVACUATION
CONSEP sarlMay 2013
Honors & Awards
- Awarded to Amine MAHFOUDCertificate of appraisal and recognition for appreciative collaboration. - Oct 2022 Recognition for 4 Yerars of collaborative hard work.
- Awarded to Amine MAHFOUDBrink's Morocco integrity value ambassador Brink's Morocco May 2022 Asset retirement process improvement and ownership.
- Awarded to Amine MAHFOUDBRINK'S GLOBAL PINNACLE AWARD FINALIST BRINK’S Morocco Feb 2022 Lead the BRINK'S Morroco sustainability initiatives by recicling keepsafe plastic bags to see them erigation pipes for agriculture
- Awarded to Amine MAHFOUDBRINK’S HERO by BRINK’S GLOBAL BRINK’S Morocco Mar 2021 This award recognises work in a crisis situation managing difficult issues.
- Awarded to Amine MAHFOUDCertificat Of Appreciation Caroline BARLERIN (Director) Jan 2013 For leadership and commitment to HP's global community engagement efforts.
Volunteer Experience
Treasurer and Active Member
Issued by HP's Sustainability and Social Innovation Office on Nov 2012
Associated with Amine MAHFOUD
Languages
- enEnglish
- frFrench
- arArabic
- spSpanish
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