Education

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  Luigi pirandello

  2003 - 2008

  High school accounting
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  City university london

  2015 - 2015

  Short course digital marketing

  Through this course I had the chance to understand what is Digital Marketing 3.0 , dealing with key concept as planning a website, website promotion, email and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing. It provided a practical framework to develop customised digital marketing programmes and is designed for marketers, managers and individuals who want to take advantage of new marketing techniques. The use of modern… Show more Through this course I had the chance to understand what is Digital Marketing 3.0 , dealing with key concept as planning a website, website promotion, email and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing. It provided a practical framework to develop customised digital marketing programmes and is designed for marketers, managers and individuals who want to take advantage of new marketing techniques. The use of modern technologies to integrate marketing will be discussed, with the opportunity in the final week to work in groups to present a fictional digital marketing concept. Show less

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  Libera università 'maria ss assunta'

  2009 - 2013

  Bachelor's degree business management, marketing, finance, economics, law
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  Mip-politecnico di milano

  2015 - 2016

  Master’s degree multichannel marketing and management

  The Master aims at developing:The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing);The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data;The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing… Show more The Master aims at developing:The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing);The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data;The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments;The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships. Show less