Experience

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  Mental health association of central florida

  Apr 2012 - Aug 2015

  Special projects and marketing coordinator

  Assisted CEO/President in the organization of a fundraising luncheon Researched and recruited large companies to garner new sponsorships and donors Created original content for social media; studied analytics and audienceDistributed marketing materials Fostered relationships within the community to garner support for the event Attended meetings that aided in professional development Promoted the organization through social media, education, and community outreach; increased Facebook followers by 350% Created and executed fundraisers and events Maintained all databases and completed data entry Organized community events and recruited volunteers Researched and wrote proposals for grants and funding Attended workshops and webinars to facilitate growth as an individual and agency Show less

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  Literacy design collaborative

  Dec 2015 - Aug 2018

  Marketing manager

  Responsible for: website development & update, graphic design, email marketing (product & content), database management, designing & writing print & web collateral, social media management, project management, digital brand management, file management & moreSalesforce Administrator for organization, including, but not limited to: customized console for the company, wrote user guide, nurtured lead & opportunity development, sales & marketing operations supportProject manage and execute strategy for print, digital, and event project & communications; developed organization’s brand & style guideProject managed website relaunch & assisted in redesign in June 2016 Redesigned, project managed, and updated website in June 2017Promoted from Marketing Specialist to Marketing Generalist in May 2017 Show less

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  Self employed

  Sept 2017 - Dec 2021

  Freelance creative consultant

  Provided hands-on content creation and marketing services for small businesses, non-profits, and organizations, including copywriting, proofreading, graphic & web design.

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  Summitsync

  Oct 2018 - Nov 2019

  Marketing manager

  Designed and oversaw content creation and development; established a content library | Orchestrated digital content strategies across all online platforms | Drove traffic and engagement that translated to sales and brand promotion | Increased MQLs through organic and paid channels by 70% from Q1 2019 to Q3 2019 | Increased website traffic by 175% from Q1 2019 to Q3 2019 | Managed digital marketing budget | Measured and reported on the results of marketing activity to inform future marketing campaigns | Implemented SEO and SEM best practices | Channel management of digital content hubs and all supporting social channels, including email/newsletter distribution | Project managed, wireframed, and oversaw the art direction of website relaunch June 2019 | Established, maintained, and curated corporate partnerships and co-branded content | Created a general and product newsletter, increased newsletter subscribers by 318% in 6 months | Established marketing and sales operations protocols Show less

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  Pebblepost

  Jan 2020 - May 2021

  Content marketing manager

  Designed and oversaw content creation and development; worked with brands to create case studiesOrchestrated digital content strategies across all online platformsProject managed and oversaw the art direction of website relaunch March 2020Implemented SEO best practices to website; created Google AdWord campaigns; installed tracking codes for analysis and reportingDeveloped procedures and protocols for marketing weekly reportingManaged digital marketing budgetImproved existing marketing and sales operations workflows and automations Show less

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  Feedotter

  Sept 2020 - Feb 2021

  Content marketing consultant

  - Responsible for brand, product messaging, demand generation, and content ideation- Audited existing content and executed an SEO refresh which resulted in a 117% increase in blog page views within one month- Own the entire marketing engine including creative, product marketing, PR, website, and demand generation in parallel with marketing systems, operations, and analytics across all functions.- Execute marketing automation best practices and strategies using tools such as HubSpot, MailChimp, and more- Own content strategy and development- Create content that maps to the buyer's journey and helps generate leads- Present performance metrics and reports to management Show less

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  Advertising week

  Sept 2021 - Aug 2024

  Director, global marketing

  Drove a 30% year-over-year revenue increase and achieved a 4.3x ROAS for Advertising Week Europe (May 2024).Oversee the global marketing and communications strategy and its execution worldwide, with a focus on North American, European and LATAM audiences.Lead the marketing department and supervise a team of three full-time staff members and a freelancer; Report directly to the Global PresidentResponsible for setting goals for brand and content marketing, tracking metrics, and reporting.Use data-driven insights to identify growth opportunities and improve marketing ROIOffer data insights and suggestions for marketing strategy and overall planning, including managing the paid media budgetHead the performance marketing initiatives and achieve an increased YoY ROAS Develop promotions, partnerships, activation events, and other brand projects to drive brand awareness, sales, reach, and media coverageCreate and implement comprehensive Account-Based Marketing (ABM) strategies in line with business goalsSupervise the development and implementation of creative campaigns and contentEnhance brand awareness through omnichannel campaigns. Show less