Experience

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  L'hérault du jour

  Jul 2010 - Sept 2010

  Journalist

  - Collect and update of the information - Attending press conferences- Produced editorial content - daily writing of news, articles, reports, interview…

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  Radio classique

  Dec 2010 - Jun 2011

  Interactivity assistant

  - Update of the editorial website content (radio programs and events) - Editorial creation of advertising spots and banners- Follow up of the on air, audiotel and Internet games

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  Newagency

  Oct 2011 - Dec 2012

  Junior advertising manager

  - Draw up advertising strategies- Advertising campaign management- Creation of Social Media campaigns: brand content and paid media promotion

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  Newagency

  Jul 2013 - May 2015

  Ppc specialist/account manager

  PPC specialist- Creation and implementation of PPC strategies (Google Adwords, Bing Ads, Yandex)-­ International Campaign Management-­ Optimization, analysis, recommendations for improving the search strategy of brandsAccount Manager : - Clients management- Lead and oversee digital marketing strategies - Negotiating marketing campaigns with external media partners- Ensure the goals of the client are accomplished or surpassedClients : Mondadori, Uni-Editions, Libération, Embryolisse, WWF France, Teva Laboratoires, CRT Limousin, Lagardère, Groupama, Bordeaux Expo, Mazagan... Show less

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  Photobox

  May 2015 - Oct 2017

  SEM Team - International Work Environment- Manage PPC marketing strategy and campaings for the French and Belgium market- Define and optimize online marketing campaigns on Google Adwords and Bing Ads - Budgets management, collect and analysis marketing KPIs to measure performance - Define and lead a SEM accounts roadmap- Participate in the development of new global projects- Management of accounts with a bid optimizing tool (Marin Software) Acquisition Team - BU FR -- Manage PPC marketing strategy and campaings for the French market- Define and optimize online marketing campaigns on Google Adwords and Bing Ads - Focus on technology enablement, audience segmentation, analytics, and attribution- Budgets management, monitoring and performance analysis

  • SEM Manager FR & BE

    Jun 2016 - Oct 2017

  • SEM Manager FR

    May 2015 - May 2016
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  Bic

  Nov 2017 - now

  - Management of marketing operations for BIC.com sites. Develop and execute a consistent e-business strategy, encompassing website optimization, online sales channels, and digital marketing, to drive customer acquisition and revenue growth,- Lead digital marketing campaigns: social media, SEO, SEM, affiliation, retargeting, partnerships,Oversee the continuous improvement of the online customer experience, ensuring website UX, functionality, and content align with customer expectations and business objectives,- Manage the creative agency and develop new product. Plan emerchandising animation on website and ensure that websites is always up to date and replenished- Coordination of multiple partners: media agency, webdesigner, webmaster, IT, ... Show less - Lead Digital strategy in Europe through various digital channels (including social media, SEO, SEM, email marketing and content marketing- Measure, analyze and optimize Digital Marketing end to end performance across all channels against objectives (ROI, KPIs). Maximizing ROI, driving brand growth,…- Leading cross-functional teams, providing guidance and consultations to ensure successful campaign delivery- Supports the digital transformation of Marketing at BIC to increase revenue and drive efficiencies.- Deliver an integrated customer experience- Ensure alignment of European Digital marketing with company digital strategyReporting: VP, Global Digital/eCommerce COEClusters Covered: EuropeStrong teamwork/collaboration with local European Marketing teamsAchievements: EU media agency consolidation (XXXk€ cost savings), Global Consumer Engagement solution implementation (Astute), digital ecosystem restructuration: launch of eu.bic.com website and social media harmonization Show less

  • E-business Manager – Global Digital Centre of Expertise (CoE)

    Jul 2021 - now

  • Digital Marketing Manager Europe Global Digital Centre of Expertise (CoE)

    Mar 2020 - Jul 2021

  • Online Acquisition Manager

    Nov 2017 - Mar 2020