Experience

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  Isie აიესაი

  Mar 2015 - Feb 2017

  Project manager
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  Irisee

  Jul 2017 - Apr 2018

  Social media manager
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  Geolab • ჯეოლაბი

  May 2018 - Mar 2019

  Creative team member/advertising manager

  - Creative Project Implementation: Led the development and execution of innovative projects and strategies to enhance the platform's educational offerings and engagement.- Project Creation: Conceptualized and launched new creative initiatives, contributing fresh ideas and solutions to drive the platform’s growth and user experience.- Social Media Management: Managed social media strategies and content, ensuring consistent and engaging communication across all channels to build and maintain the platform’s online presence.- Advertising: Developed and executed advertising campaigns to promote the platform’s services and initiatives, optimizing for reach and effectiveness across various digital channels. Show less

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  Welcome to georgia! national tourism awards

  Jul 2018 - Jul 2019

  Marketing and public relations manager

  - Event Management: Organized and managed the National Tourism Award conference and award events, ensuring smooth execution and high-quality experiences for attendees.- Marketing Strategy: Developed and implemented marketing strategies to promote the tourism awards and enhance brand visibility.- Public Relations: Managed public relations efforts, including media relations, press releases, and communication strategies to build and maintain a positive brand image.- Media Collaborations: Managed collaborations with international and local media to maximize coverage and promote the tourism awards effectively.- Stakeholder Coordination: Collaborated with sponsors, partners, and other stakeholders to ensure successful event outcomes and strengthen relationships.- Campaign Execution: Led promotional campaigns to drive awareness and participation in the tourism awards, utilizing various channels and media.- Reporting and Analysis: Monitored event performance, gathered feedback, and provided reports to assess success and identify areas for improvement. Show less

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  The grove design hotel

  Jan 2019 - Jan 2022

  Designer & digital marketing manager & content creator

  Designer, Digital Marketing Manager, and Content Creator:- Visual Design: Developed visually appealing designs for digital and print media, ensuring brand consistency and alignment with aesthetic guidelines.- Campaign Management: Planned, executed, and optimized digital marketing campaigns across various platforms, including social media, email, and PPC. Managed advertising on hospitality platforms such as Booking.com and TripAdvisor.- Strategy Development: Created and implemented digital marketing strategies to drive traffic, engagement, and conversions, leveraging data for continuous improvement.- Content Creation: Produced engaging and relevant content for blogs, social media, websites, and other digital channels, aligning with marketing objectives.- Creative Writing: Crafted compelling copy for diverse formats, including articles, social media posts, and promotional materials.- Analytics and Reporting: Monitored and analyzed campaign performance, provided insights and recommendations to enhance effectiveness, and reported on results. Show less

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  Developers-alliance.com

  Jul 2019 - Jan 2022

  Project manager scrum master

  - Agile Facilitation: Implemented and facilitated agile methodologies, including Scrum practices.- Team Coordination: Coordinated cross-functional teams to ensure smooth workflow and collaboration.- Sprint Management: Organized and managed sprint planning, daily stand-ups, and retrospective meetings.- Issue Resolution: Identified and resolved impediments to ensure the team’s productivity and project success.- Continuous Improvement: Fostered a culture of continuous improvement by facilitating feedback and process enhancements. Show less

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  Tushiconcept

  Jun 2020 - Jan 2022

  Marketing manager

  Managing Marketing Campaigns for Tushiconcept Companies:- Campaign Management: Led planning and execution of marketing campaigns across various channels, ensuring alignment with company goals.- Budget Adjustment: Monitored and adjusted monthly budgets to optimize resource allocation and ROI.- Keyword Research and Optimization: Conducted keyword research and continuously optimized strategies for better search engine visibility.- Performance Reporting: Prepared detailed weekly and monthly reports, providing insights and recommendations.- Market Research: Analyzed market trends and competitor activities to refine strategies and identify growth opportunities.- Content Strategy: Developed content strategies and coordinated content creation to support campaign objectives.- Performance Analysis: Tracked and analyzed campaign performance, adjusting strategies based on data-driven insights.- Audience Targeting: Refined targeting strategies to reach the most relevant audience segments. Show less

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  Biliki app

  Aug 2020 - Aug 2021

  Digital marketing manager

  Billiki App – AI Platform for Trip PlanningDuring my work with Billiki App, an AI platform designed to help users plan their trips, we achieved significant success, including winning a grant of 100,000 GEL. My primary responsibilities included:- Digital Marketing: Led digital marketing efforts to promote the app and drive user engagement.- Content Creation: Developed and produced compelling content to support app features and user experience.- Strategy Management: Managed and implemented strategic plans to enhance app visibility and growth.- Analytics and Reporting: Monitored performance metrics, analyzed data, and provided detailed reports to guide decision-making and optimize outcomes. Show less

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  Freelance

  Jan 2021 - Jan 2022

  Freelance graphic designer
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  Essencemediacom

  Jan 2022 - Jan 2024

  Digital marketing manager

  At Promedia, affiliated with EssenceMediacom, I managed and executed global digital marketing campaigns for top brands like Coca-Cola, Fanta, Sprite, etc. My role focused on overseeing advertising on social media platforms such as Facebook, Instagram, YouTube, and TikTok. I developed and implemented tailored advertising strategies, planned and optimized campaigns, and provided data-driven monthly reports to enhance performance. My work involved continuous monitoring and real-time strategy adjustments to maximize reach and engagement for each brand. Show less

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  Zd stucco repair

  Oct 2022 - now

  Digital marketing specialist

  - Setup and ensure ongoing optimization & management of PPC campaigns for ZD stucco Repair.- Implement innovative tactics in account segmentation, quality score optimization, account automation, bid optimization, keyword expansion and ad copywriting.- Management of ad budgets, A/B testing ad creative, keyword research, setting up audiences, and optimizing for conversions and KPIs.- To create, improve & maintain Ads scripts.- Manage Search and Remarketing advertising campaigns.- Write monthly client performance overview within Google Data Studio. Show less

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  Infinity expansion

  Apr 2023 - now

  Digital marketing specialist

  - Managing digital marketing campaigns for brands, with a focus on PPC campaigns.- Overseeing the advertising aspects of brand social media platforms, including Facebook, Instagram, and LinkedIn.- Managing and enhancing brand presence across digital platforms.- Serving as an account manager, collaborating with the team to create design materials.- Crafting creative digital ad copy as a copywriter.- Applying strategic marketing management skills to drive campaign success and achieve business objectives.- Leveraging creative marketing skills to develop innovative campaigns and engage target audiences effectively. Show less

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  Bdo

  Jun 2024 - now

  Digital skills development and qualification enhancement mentor

  In a contract-based role with BDO and the Georgian Chamber of Commerce and Industry, I am tasked with advancing social media marketing and advertising practices across Georgian cities. This position focuses on providing comprehensive training in social media marketing, content marketing, copywriting, branding, and advertising.The primary objective of this project is to deliver practical, hands-on education to small, medium, and large enterprises, empowering them to effectively utilize social media to enhance their marketing strategies and drive improved business outcomes. Show less