Experience

• 

  Elite pr group

  Jul 2015 - Aug 2015

  Account executive intern

  - Supported PR Communication for brands in the sports & FMCG industry, including daily media monitoring, media seeding, content creation, and event execution

• 

  J. walter thompson

  Dec 2015 - Jan 2016

  Project assistant - market research intern

  - Assisted Account Manager for clients in the beverage and furniture industries - Conducted market research and gathered consumer insight and competitor updates for marketing planning - Collected and evaluated clients' marketing campaign performance

• 

  Taidah entrepreneurship center

  Jan 2016 - Aug 2016

  Project management intern

  - Planned and carried out the recruitment process for start-ups in the incubation stage- Created graphics and content for social media, bringing +67% traffic and +233% engagement - Optimized the official website UI across functions

• 

  L’occitane group

  Sept 2016 - Mar 2017

  Marketing assistant intern

  - Supported retail inventory, sales reports across sales channels, and merchandising operations- Conducted digital marketing campaigns & media seeding to escalate brand awareness and loyalty - Maintained and optimized brand website and E-commerce, including product listings, marketing campaigns, and onboarding on 3P E-commerce channels - Designed marketing and sales materials for online landing pages and physical store prints

• 

  Standard foods group 佳格食品集團

  Feb 2018 - Feb 2019

  Product marketing specialist

  - Developed annual marketing plans, cross-brand collaborations, and sales ops. for a yogurt line with 30 SKUs, resulting in a 26% increase in sales and the launch of 14 SKUs under budget - Executed B2C/B2B trade events with 2,000+ attendees and digital campaigns, generating 30,000+ impressions and 562 participants in two weeks, significantly boosting brand visibility

• 

  True terral

  Mar 2019 - Oct 2019

  Marketing project manager

  - Expanded the product line by adding 8 SKUs through market research, supply chain management, and targeted marketing initiatives, broadening portfolio variety and market reach- Drove 230% sales growth through digital marketing and integrated online/offline campaigns- Managed 20+ affiliate partnerships across APAC, collaborating with influencers to create compelling video content, leading to a 385% increase in Instagram followers

• 

  小農飯盒股份有限公司

  Jul 2020 - Jan 2021

  Brand and product management

  - Developed a new product line and restructured pricing strategy, adding 14 new SKUs and increasing margins by 33% on a new E-Commerce platform, achieving an approximate retention rate of 80%- Spearheaded business development initiatives to expand sales, marketing food products through vending machines, corporate services, quarantine hotels, CSR forums, and frozen food on 3P E-Commerce

• 

  Benq materials corp（明基材料）

  Mar 2021 - Jun 2021

  Global brand marketing specialist

  - Deployed marketing strategies across 8 APAC markets, launching new localized websites and expanding campaigns and product distribution- Launched the Miacare contact lens brand in Indonesia, through vendor management and go-to-market strategies. Prepared and conducted go-to-market enablement initiatives for Vietnam. Established a new brand, Gem Monster, in Taiwan and China, introducing 11 SKUs, brand guidelines, and websites

• 

  Tridkingdom

  Oct 2021 - Sept 2022

  Brand marketing manager

  - Improved user experience by deploying SEO, digital ads,s and social media, and creating visuals, resulting in a 370% increase in CTR and a 400% rise in traffic- Community Management: Automated chatbots and email distribution, along with curated 360 communication, led to a 59% increase in community membership for kids' entrepreneurship courses- Increased profits by 49% through optimizing pricing strategies, analyzing competitors, and adapting offerings

• 

  Siemens

  Jul 2023 - Dec 2024

  Digital go-to-market enablement - working student

  - Optimized Industrial Edge Marketplace onboarding, integrating 120+ IIoT SaaS and device offerings, reducing the operational time by 50%- Collaborated with global teams in software, marketing, product, and sales to drive Go-to-Market success- Enhanced MarCom strategy with video/visual content for webinars, trade events, and LinkedIn posts, sales materials, boosting awareness and product adoption.