
Timeline
About me
Seasoned Leadership Professional | Branding and Talent Retention Specialist | Extensive Regional Expertise in Technology and Contact Centre Industries
Education

Psb academy
-
Psb academy
2016 - 2020Business administration and management, general
Birmingham city university
-Bachelor of business administration - bba business administration and management, general
Experience

Crocs
Jul 2008 - Oct 2011Retail store manager♣ Appointed as Retail Sale in 2008 ♣ Achieved the rank of Senior Retail Sales in 2009♣ Achieved the rank of Supervisor Retail Sales in 2010♣ Achieved the rank of Store Manger Retail Sales in 2011 ♣ Responsible for the sales in Plaza Sing retail shop and also all Isetan departmental outlet ♣ Responsible for outlet and departmental store manpower including interview and hiring ♣ Responsible for shop stock ordering and replenishment ♣ Responsible for shop merchandise and display ♣ Manage and plan monthly staff schedule♣ Manage, plan and execution of stock taking ♣ Liaise with head office departments for training of floor staff ♣ Attained the Certificate in Provide advice on footwear (by WDA)♣ Appointed as the first in charge for Singapore to open new brand, Ocean minded Show less
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Li-ning (china) sports goods co. ltd
May 2009 - Nov 2011Regional sales executive of asia pacific regionAs a Regional Sales Executive for Li Ning Singapore, I managed regional accounts, meeting sales targets and fostering customer growth. I assisted the Regional Sales Manager in opening new accounts across the Asia Pacific Region, including Malaysia, Taiwan, Thailand, and Maldives, expanding the company's market presence. I built strong customer relationships, addressing inquiries, and enhancing loyalty. I also analyzed market trends, maintained product knowledge, and processed orders efficiently. Furthermore, I monitored inventory, prepared sales reports, negotiated agreements, managed payments, and collaborated with marketing to boost sales. Show less

Crown pet foods - royal canin
Dec 2011 - Jan 2017Assistant manager business developmentAs an Assistant Manager of Business Development at DTEM PTE LTD from 2011 to 2017, I was responsible for spearheading sales and marketing, managing accounts, building customer relationships, event management, receivables and stock control, budgeting, principal liaison, hospitality, business development, system implementation, and training.I made key contributions to the growth of the company, achieving a 21% increase (SGD 800,000) in POS account sales in 2013 and an 18% increase (SGD 950,000) in 2014. Similarly, veterinary sales witnessed a 31% surge (SGD 1.8 million) in 2013 and a 35% upswing (SGD 2.4 million) in 2014. I also opened seven new point-of-sales accounts and eight new veterinary accounts during my tenure.My most notable achievement was the successful securing of a three-year tender project with the K9 unit of the Singapore Armed Forces, resulting in an additional SGD 1.2 million in sales each year. I also implemented a new system called Indent order and the Year-end-rebate system to facilitate brand building.I am proud of the success I achieved at DTEM PTE LTD, resulting in increased sales and profits. My success was due to my hard work, dedication, and commitment to providing excellent customer service. Show less

Tdcx
Feb 2017 - Jun 2023Branding & engagement, assistant managerIn this role, I have been responsible for leading the development and implementation of innovative initiatives to foster a healthy work environment and strengthen company culture. I have been instrumental in creating an engaging Day 1 Induction Program for new employees, integrating gamified elements to provide an immersive introduction to the organization. Additionally, I have planned and executed vibrant activities and events, such as the renowned Dinner & Dance and Employee Awards Night, to further boost morale. Due to my contributions, I have been honoured with several recognitions and awards such as Champion of Good 2022, #BeHappier Awards Winner (2021), Nominated for Contact Centre Association of Singapore Best Contact Centre Manager of the Year 2021, Certificated as Change Champion SG (2021), Champion Award in Eco Office certification (2021), Top 15th Great Place To Work Singapore 2021, Employee of the Year - GOLD (2020), Promoted to Assistant Manager (2019), TDCX Value Awards Winner - COURAGE (2019), TDCX Feature Employee 2019, Certified as Great Place to Learn 2019, 2020, Certified as Great Place to Work 2020, 2021, 2022, Recognized by HR Asia as Best Companies to Work for in Asia 2020, 2021, 2022, Received HR Excellence Awards for Excellence in HR Innovation (Silver) 2020, Received HR Excellence Awards for Employer of the Year (Gold) 2020, Acknowledged by Company of Good - Champion 2022, Ranked 58th among top 150 brands - Singapore’s best Employers 2020 by The Straits Times & Statista, and Received Certification of Appreciation for PVPA President Awards. Show less
Licenses & Certifications
- View certificate

Speaking confidently and effectively
LinkedinJan 2021 - View certificate

Excel essential training (office 365/microsoft 365)
LinkedinJan 2021 - View certificate

Tips for learner engagement
LinkedinJan 2021 - View certificate

Tech career skills: developing your personal brand
LinkedinJan 2021 - View certificate

Data-driven learning design
LinkedinJan 2021 - View certificate

Introduction to disciplined agile
LinkedinJan 2021 - View certificate

Communication foundations
LinkedinJan 2021 - View certificate

Content marketing: social media
LinkedinApr 2020 - View certificate

Creating a culture of change
LinkedinJan 2021 - View certificate

The 22 immutable laws of branding (blinkist summary)
LinkedinJan 2021
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