Experience

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  Goldberg & osborne

  Dec 2005 - Mar 2013

  Research and marketing director

  Developed strategic branding campaign increasing impression base in the region by 40% by using emerging technologies and traditional media channels, while reducing advertising expenses +15%.Lead marketing support team including commercial production, graphic designers, web design and print vendors.Research and analyze regional consumer behavior and preferences determining trends and identify opportunities to target and develop new client sources.Multi-platform media planning, annual budget management, and tracking.Vendor negotiation of contracts and media buys while optimizing ROI with qualified target audiences.Collaborate with Senior Partners to develop and implement initiatives, projects, and budgets to further the firm’s mission and goals. Champion brand management and alignment to annual plans. Show less

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  The batu solution

  May 2008 - Oct 2012

  Owner

  Media Buying, planning, and strategy agencies. Focused on developing and implementing small to medium size companies Brand Awareness and audience-focused campaigns.Metrimedia, L.L.C – Marketing Manager Define client needs through round table assessments and collaborate with the marketing team to design tools to support the client’s goals Collaborate with design team to manage the development of sales presentations, catalogs, and print marketing materials. Acts as direct contact to the client to ensure needs are being met and client relations stay positive, as well as, marketing point of contact for outside vendors and support team. Spearhead negotiations with external vendors. Manage online content and maintenance. Work with management on potential improvements or upgrades to web materials. Specializing in extensive research for new client development and provide sale team with support tools. USMEDIATEC, LLC – Media Buyer / Planner  Managed media buys for 9 car brands in 6 different markets, concentrated in TV and Radio, Worked directly with the client to establish budgets, traffic and incentives. Specialize in negotiation with external vendors; retain consistent bonus schedule for individual campaigns.  Marketing Point of contact for the client and all vendors, including stations and production companies. Coordinated placement of all orders, incentives and traffic spots with station departments.  Self-motivated networker and relationship builder with the ability to connect and establish strong partnerships.  Responsible for invoices, reconciliations, postings and make goods. Ensured all stations were on board with “best practice” principles and took a strong approach to keep schedules running clean and as scheduled. Show less

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  Gannett | usa today network

  Mar 2013 - Sept 2015

  Client strategy manager

  Work with nation advertisers by strategically understanding their business goals and challenges, compiling and analyzing research to determine opportunities, and develop a strategic execution that will drive results. Leverage research to provide a market overview, segment information and/or proprietary data as needed for specified advertisers. Work with local and national advertisers to strategically understand business goals and challenges Analyze and compile research to determine opportunities, and develop a strategic execution to drive results. Develop and launch customized market and customer response surveys to educate the client on consumer perceptions and market trends Leverage research to provide a market overview, segment information, and proprietary data specific to clients’ needs Build presentations and present information, research and advertisement concepts to clients. Apply a solid understanding of multimedia platforms and how advertisers can utilize them to drive results for their business. Lead a team of media specialist, creative departments and sales manager to explore boundaries of product lines and creative interfaces. Build training models for sales representatives to help promote a company’s products and business initiatives. Design overall media strategies and optimize media mix within budget and defined goals. Collaborate with B2B and B2C to establish research methodologies and key segments for internal campaigns. Show less

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  Virginia museum of fine arts

  Sept 2015 - May 2016

  Marketing manager

  Worked with internal stakeholders to develop communication and marketing plans to educate, drive awareness and engage audiences. Designed and implemented content and editorial calendars that incorporated events and initiatives across divisions. Scheduled and executed all e-blasts, newsletters, and social posts to ensure topics where focuses on timely activities programs. Direct lead to webmaster to ensure website updates were being made in relation to calendars.Lead analytics teams to develop insightful reports that would provide gap analysis and solutions that would increase ticket sales, memberships and class registrations. Created insightful reports to be presented to internal stakeholders and the Board of Directors.Planned, negotiated, managed multi-tiered advertising and promotions plans across local and regional media outlets and vendors. Controlled and maintained marketing budgets for all approved campaigns.Lead a team of creative and publishing personnel to write and design promotional and marketing materials that would drive awareness and actions from key audiences. Tailored creative and messaging to engage with diversified audiences segments that were a focus for annual initiatives. Show less

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  Charles ryan associates

  May 2016 - now

  • Guide and facilitate teams to develop best-paid media plans based on consumer/media insights and campaign strategy/objectives. • Identify industry trends, opportunities, challenges, and integrate learnings into planning. • Develop best practices for media planning and buying processes, competitive media analysis, media cost and performance benchmarks, and standardization of media reports. • Track spending for all media campaigns and ensure efforts stay within budget.• Consistently communicate value and impact of media plans to internal and external stakeholders. • Foster productive relationships with cross-functional partners and sales representatives from key media outlets. • Build strong working relationships with internal teams to ensure that all efforts are understood and supported across the organization. Act as a resource to teams for all things media related.• Communicate creative asset needs to creative teams to ensure on-time and accurate development and delivery of all campaign assets. • Evaluate the ongoing performance of paid media initiatives and make real-time adjustments to optimize campaign objectives. • Manage campaigns to ensure proper tracking and reporting of campaigns and that media is executed according to plan across all channels. • Work with agency partner to evaluate final media performance and devise optimal measurement plans for future campaigns. • Lead efforts to identify opportunities for increased efficiency and/or effectiveness for existing programs. • Develop campaign recap decks and present/distribute results to agency teams.• Work with digital team to produce insightful analysis and engaging campaign reviews for clients, demonstrating the effectiveness of our planning, management, and optimization of media.• Use market research and insights tools to deliver data that supports marketing and media recommendations. • Responsible for comprehensive management of all media accounts. Show less

  • Vice President of Media and Insights

    Oct 2021 - now

  • Media and Insights Director

    May 2016 - Oct 2021