Experience

• 

  Avon

  Jun 2005 - Aug 2005

  Global finance intern
• 

  Ernst & young

  Jun 2006 - Aug 2006

  Technology & security risk services intern
• 

  Ernst & young llp

  Jul 2007 - May 2010

  Advisory services senior
• 

  American express

  May 2010 - Mar 2024

  Led a team focused on improving the conversion rate of prospective applicants to profitable customers by leveraging partnerships to jointly develop automated solutions that provided incremental data to underwrite applicants. For newly approved customers, enhanced initial card member journeys to drive loyalty and customer lifetime value. Led a team empowered to determine if email was a viable prospecting channel for the consumer business. Also led efforts to enhance Amex’s marketing data capabilities by leveraging Amex Advance partnerships for internal use cases. Productively managed strong relationships for a portfolio of audience distribution partners, including Acxiom, Wiland and MediaMath that sold on behalf of Amex Advance. Amex Advance was an externally facing business that commercialized transaction data and other second party data to create marketing audiences for third parties. Led initiatives to increase customer engagement and share of wallet, while maintaining sound economics. Provided analytical and strategic insights to support pricing decisions across all products in the consumer services portfolio Produced monthly global variance analyses that explained year-over-year revenue discrepancies driven by business decisions, cardmember spending behaviors and product mix

  • Director, New Member Experiences

    Mar 2022 - Mar 2024

  • Director, New Member Acquisition

    Sept 2018 - Mar 2022

  • Senior Manager, AMEX Advance Partnerships

    Oct 2016 - Sept 2018

  • Senior Manager, Membership Rewards Program Management

    Feb 2014 - Oct 2016

  • Manager, US Consumer Services Pricing

    Mar 2012 - Feb 2014

  • Analyst, Global Merchant Services Pricing

    May 2010 - Mar 2012
• 

  Verizon

  Jul 2024 - now

  Chief of staff | value cmo

  Chief of Staff to the CMO of Verizon Value Segment.