Experience

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  Ascena retail group, inc.

  Aug 2011 - Sept 2015

  Style adviser at justice stores

  - Provided customers with exceptional customer service and helped them successfully purchase merchandise- Assisted in prepping the sales floor to ensure that it was up to store standards for ideal customer experience- Handled and organized store merchandise ranging from apparel, beauty products, and miscellaneous items- Provided the "Justice girl" (target audience) and parent(s) with an ideal shopping experience that promoted self-esteem and fashionable self-expression- Worked the cash register and assisted in store monetary operations- Assisted in store preparations for openings and closings Show less

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  Today media

  May 2014 - Aug 2014

  Editorial intern

  •Composed weekly online event newsletters for Main Line Today magazine subscribers•Conducted research and wrote clips for the websites of both Main Line Today and Delaware Today magazines•Prepared for profile-based interviews•Assisted in preparations for the magazine’s “Best of the Main Line” event party

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  Saint joseph's university alumni department

  Sept 2014 - Jan 2015

  'hawks' on call telephone associate

  - Connected with alumni to build university connections- Secured financial gains for the Saint Joseph's Fund to further improve the academic programs and campus events- Engage new SJU parents in conversation and update them on current campus events

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  Braithwaite communications

  Apr 2015 - Aug 2015

  Public relations intern

  •Pitched client events to major news outlets to ensure press coverage for the National Liberty Museum, Wawa, and O’Connor Davies, LLP•Wrote, edited and proof-read press releases regarding client events to garner media attention•Compiled media lists of Philadelphia’s major and local media outlets•Managed and wrote Braithwaite’s daily social media posts on Twitter and Facebook

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  Saint joseph's university's center of international programs

  Aug 2015 - May 2016

  Peer ambassador for the center of international programs

  - Provided current undergraduate students of Saint Joseph's University with the proper information regarding the university's international program opportunities- Managed social media posts for the CIP's Facebook, Twitter and Instagram pages- Spoke in undergraduate classrooms about the current programs offered by the CIP- Managed an informational booth at university open house tours- Assisted current abroad students with knowledge and information about their program at Birkbeck, University of London Show less

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  Cbs radio

  Feb 2016 - May 2016

  Promotions intern

  - Assisted in promotional events for 96.5 AMP Radio and 92.5 XTU Country music stations- Contacted radio listeners about contests, giveaways, and artist meet & greets- Represented AMP Radio and XTU at concert events, artist lounge sessions, and night appearances

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  Fauna & flora international

  May 2016 - Aug 2016

  Marketing communications intern

  - Oversaw the growing media presence of FFI by compiling media lists of D.C.'s major and local media outlets and recommending strategies for a strong social media presence- Drafted grant proposals

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  Hornercom

  Oct 2016 - Dec 2017

  Public relations account coordinator

  - Managed accounts for clients across multiple industries, including travel, entertainment, retail, building automation and higher education- Secured media coverage for clients in regional and trade media outlets- Took part in the conception, planning and execution of award-winning small- and large-scale events- Wrote news releases, pitches, editorial content, web content and more for all clients

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  Dvl seigenthaler, a finn partners company

  Mar 2018 - Feb 2020

  - Managed accounts for FINN’s healthcare clients, who range from multiple sectors across the healthcare spectrum including hospital, health IT, donor services and higher education - Secured media coverage for clients in national, trade, and regional outlets. - Created monthly social media content and manage social channels for clients to encourage engagement and community sizes; tracked analytic reports and monitored performance levels - Wrote news releases, media pitches, editorial, web and social content for clients to showcase their expertise and maintain campaigns - Conducted proactive media outreach for clients to increase their brand recognition and public exposure Show less

  • Account Coordinator

    Aug 2018 - Feb 2020

  • Account Services Intern

    Mar 2018 - Jul 2018
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  Hall strategies

  Feb 2020 - Mar 2022

  - Wrote and developed client content including media materials, press releases, bylines, web copy, social media content and media pitches; Tailored writing to each client’s style, tone, and voice; Ensured that all copy and content was clear, concise, and grammatically correct; Edited, revised and proofread content - Led client media relations for a variety of Hall Strategies’ clients whose industries range from healthcare, commercial real estate, hospitality, non-profit arts & humanities, non-profit STEM organizations and political advocacy groups - Wrote and created monthly social media content and manage social channels for clients; Tracked analytic reports and monitored performance - Facilitated press interviews to lend support to clients and further explain client initiatives as needed; Wrote talking points and brand messaging for clients in advance of press interviews - Worked closely with senior management to deliver strategic and creative work for clients - Built and nurtured relationships with media contacts Show less

  • Senior Account Manager

    Jan 2022 - Mar 2022

  • Account Manager

    Feb 2020 - Jan 2022
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  Sharp think

  Mar 2022 - Aug 2022

  Account supervisor

  - Managed account operations and led a junior account team for a variety of clients in the architectural and home & design space- Directed photo and video shoots with interior design partners to secure social and web content for clients; prepared shot lists and content plans; directed shoots with renowned interior designers including Sasha Bikoff and Young Huh- Planned events to celebrate client milestones and engaged media contacts from renowned home & design outlets including the New York Times, Domino, Apartment Therapy, and more to secure coverage- Led client media relations and facilitated press interviews to lend support to clients and further explain client initiatives as needed; Wrote talking points and brand messaging for clients in advance of press interviews - Maintained a pulse on the latest happenings in the architectural, and home & design space to ensure client initiatives are up to date according to industry trends Show less

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  Valley bank

  Aug 2022 - now

  • Assistant Vice President, Content Marketing Strategist

    Feb 2024 - now

  • Content Marketing Strategist

    Aug 2022 - Feb 2024