Rachel Hornak-Gunn

Experience

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  The George Washington University

  Sept 2008 - Nov 2011

  Instructor

  AFAA Certified Group Fitness Instructor, specialized in cardio and strength building classesAED/CPR Certification

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  Monumental Sports & Entertainment

  Sept 2008 - Jun 2011

  Game Entertainment - Washington Capitals
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  Lululemon

  Apr 2010 - Jul 2010

  Educator
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  LivingSocial

  Dec 2010 - Jul 2011

  Sales and Marketing Specialist

  Customer Insights•Charged with identifying businesses within new markets in order to driven business for customer while meeting LS’s revenue/profit thresholds. Conducted needs analytics for each business partner to identify highest margin impact then conduct ROI on potential promotional plans. Resulted in signing 15 new customers/month over tenure.

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  University of Pittsburgh

  Nov 2011 - Jul 2014

  - Brand Management: Drove department brand review, collected qualitative and quantitative data, deciphered customer profiles, uncovered current and desired perceptions and conducted competitive analysis. Resulted in synthesizing data to recommend a branding strategy to drive changes in perception within new athletic conference. - Market Research: Discovered consumer insights to shape marketing plans and drive engagement for NCAA DI teams. Evaluated existing consumer base and target segments to understand barriers to purchase. Resulted in updates to communication strategy, advertising timeline, and event experience which increased attendance by 50%. Show less - Project Managment: Coordinated front office efforts for the Pennsylvania/Mid-Atlantic AIDS Education and Training Center, processing fiscal records and educational program accreditation applications, while overseeing data entry/filing, schedule coordination and inquiries for this seven-state organization. - Managed community outreach to related institutions throughout Pennsylvania to gauge their interest in program partnerships. Researched, organized, and prepared materials for three staff presenters. Show less

  • Marketing Coordinator, Department of Athletics

    Apr 2012 - Jul 2014

  • Special Programs Coordinator - Graduate School of Public Health

    Nov 2011 - Mar 2012
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  Pittsburgh Steelers

  Jul 2014 - Jul 2018

  Manager, Premium Marketing and Event Operations

  - Cross Functional Leadership: Influenced and hired 200+ hourly employees, managed processes and expectations of internal stakeholders to flawlessly execute projects. Led premium consumer experience, guided troubleshooting, ensured KPIs were met or exceeded, set standards, and developed relationships to ensure team success. - Customer Engagement: Drove re-engagement of lapsed customers, identifying targets and prospects for stadium rentals. Analyzed contribution margins, frequency of engagement, and communication touchpoints to identify and set targets, then created prioritization schedule for marketing campaigns and events.- Event Management: Directed owner-driven projects/events from ideation to delivery, managing project scope, internal stakeholders, external vendor relations, brand guidelines and client response. Gained buy-in from C-Suite to ensure on-time delivery within budget. - Budget Management: Owned the P&L, routinely analyzing financial performance, stabilizing costs, and setting budget/business goals. Evaluated impacts across the client experience to identify issues and implement solutions to stay on budget. Resulted in delivering on margin goal (in millions) for four consecutive years. Show less

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  Verizon

  Jun 2019 - Aug 2019

  MBA Loyalty Marketing Strategy Intern, Consumer Value Based Marketing

  - Customer Analysis: Initiated review of customer disconnects and winbacks, designating cohorts based on ARPA/ARPU, tenure and account value. Leveraged LTV model to recommend promotions to drive increased return of high value accounts by a minimum of 5% beyond target.- Strategic Analysis: Analyzed loyalty program to discover churn reduction opportunities. Completed competitive analysis and pressure tested with qualitative and quantitative data. Delivered recommendation to reduce churn by five basis points, increase enrollment YOY, and generate $125MM+ in revenue. Show less

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  Persado

  Aug 2020 - Jul 2021

  Program Manager

  - Program Management: Drove implementation of marketing programs through documentation, prioritization, approval, and reporting. Developed and organized client-facing growth strategies, including roadmap, test prioritization, reporting milestones, and incremental commercialization opportunities of $150MM+.- Cross-Functional Collaboration: Managed internal and external relationships with key account stakeholders, developed and led education sessions, drove engagement, prepared and presented partnership analysis to leadership, and implemented multi-year strategy to generate additional buy-in for future digital marketing spend.- Process Transformation: Led functional marketing test and integrations, managing project planning, execution, and retrospectives to deliver improved marketing assets and processes . Show less

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  Relo Metrics

  Jul 2021 - now

  • Director, Customer Success

    Mar 2023 - now

  • Manager, Customer Success

    Feb 2022 - Mar 2023

  • Customer Success Manager

    Jul 2021 - Feb 2022