Experience

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  Evolve hospitality

  Jun 2020 - Mar 2022

  Multiskilled operative
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  Kelkoo group

  May 2023 - Feb 2024

  Content engineer

   Responsible for integrating and launching products across 46 countries using XPATH, Python,and in-house data analysis tools. Created and managed dashboards for data analysis of campaign performance using parametersincluding cost of sale, CPC, and KPIs by leveraging MySQL and PowerBI, resulting inimproved analysis times and a 20% increase in customer satisfaction. Effectively used PFS MAPPER to categorize 10 million+ offers for over 600 merchants withover, enhancing user experience and search capabilities. Developed a custom Django tool that enhanced work productivity by automating bulk taskcreation in the task reporter, reducing the required workforce by 60%. Automated error detection and notification for internal servers, enhancing error reporting andmanagement capabilities contributing to a 30% improvement in workflow efficiency. Enhanced Ad performance for Google and Bing Ads through comprehensive analysis, testingbidding strategies, and target audience optimization, achieving a 25% increase in overall Adperformance. Successfully orchestrated marketing campaigns for 18+ accounts on the Bing platform, increasingretail conversion rates and lead generation. Worked with core auto-categorizer AI models, increasing the overall accuracy from 50% to80%. Conducted client/sales team meetings to gather and discuss landing and product pagerequirements. Show less