Experience

• 

  New england patriots

  Feb 2015 - Jan 2016

  Scouting assistant

  • Organized and facilitated prospect visits and workouts.• Created professional and collegiate athlete assessments such as point of attack tapes, conducted background checks,and developed data-driven profiles.• Responsible for gameday operations including the management of inactive players and film breakdown.

• 

  Detroit lions

  Jan 2016 - May 2021

  • Responsible for scouting 49 collegiate football programs and presenting recommendations directly to the front office.• Ensure effective cross-departmental communication centered on priority areas for the organization.• Manage a team of 8 regional scouts and 3 scouting assistants.• Coordinate an average of 15 pro day workouts annually for top draft prospects.• Developed a remote evaluation model adopted leaguewide by the NFL during COVID-19.• Created and maintained the Lions’ multidimensional evaluation database, which included scouting reports, videos, and performance analytics on over 137,000 former players, current players, and prospects. • Manage a scouting budget of over $1.5 million annually. Show less

  • College Scouting Coordinator

    Jan 2018 - May 2021

  • College Scout

    Jan 2016 - Jan 2018
• 

  Lofted spirits

  Aug 2021 - now

  -Define annual brand volume, revenue, profit goals, forecasting, and demand planning.-Set annual distribution targets by brand and channel.-Sets allocations of limited-release products across markets.-Inputs and tracks all branded product Purchase Orders, shipments, and depletions, maintaining a Sales Tracker and providing monthly performance summaries.-Insights/Competitive Strategy: Oversee the adoption and implementation of syndicated data (Nielsen/IRI) and distributor data (VIP) to routinely analyze business trends, anticipate issues /opportunities, and develop action plans. -Fluent with Salesforce and KARMA CRMs.-Collaborate with Brand Teams on the roll-out of retail tools, branded merchandise, and programs to ensure flawless deployment by field. -Track field sales and distributors’ implementation of programming/tools and effectiveness and ROI of incentive spends DA/QDs, and field investment. -Support Brand in the definition and communication of Retail Merchandising Standards.-Mobilize sales team and distributors to execute our NPD (new products/innovations) flawlessly and solutions that support them.-Develop and deploy the annual calendar of in-market promotional activity, new brand/variant releases, and key events.-Develop DTC and E-Commerce strategy, including ongoing management and development of existing key accounts as well as new and emerging e-commerce channels.-Establish Pricing and Revenue Management of brands through competitive analytics.-Collaborate with Brand Team on developing Sales Training materials for internal employees and external stakeholders.-Compile brand sales performance reporting and communications on a timely basis to the Executive Leadership Team and Board. Show less * Pursue new on- and off-premise distribution throughout Michigan.* Establish new target account relationships including activations and promotional event opportunities.* Identify and execute market-specific goals, KPIs, and annual plans and objectives.* Call on existing key accounts to secure new distribution, making timely presentations, and introducing new and "limited release" whiskeys.* Execute on and off-premise promotions and periodic special events such as virtual tastings and Bourbon Dinners that generate brand awareness and consumer sampling.* Develop and maintain strong, positive relationships with account staff and distributor sales personnel.* Train accounts as well as distributors on our products and promote the story of the Bardstown Bourbon Company.* Travel to and utilize the assets of the distillery to engrain brand and product knowledge in our commercial partners* Participate in market blitzes, ride-withs, and general sales meetings to hold distributor partners accountable for the execution and achievement of the sales plan.* Complete necessary administrative reporting and communications on a timely basis daily and weekly.* Maintain all sales goals and personal budgets. Show less

  • Director of Contract Sales

    Dec 2023 - now

  • Sales Operations Manager

    Aug 2023 - Jan 2025

  • State Market Representative, MI

    Aug 2021 - Oct 2023