Experience

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  Kuiki credit

  Jun 2017 - Oct 2017

  Ejecutivo de ventas/trademarketing

  My role as a Sales and Trademarketing Executive at Kuiki Credit focused on increasing sales within an assigned client portfolio. Key responsibilities included:• Driving commercial strategies to boost sales • Assisting at commercial events related to the brand and its activities • Maintaining strong business relationships with assigned clients • Negotiating with low-turnover clients to retain the brand as their service provider and encouraging them to generate significant revenue Show less

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  Fifco

  Nov 2018 - Oct 2021

  As a Revenue Management Analyst, I was entrusted with analytical responsibilities across a diverse range of product categories—including Wines & Spirits, Carbonated Drinks, Soft Drinks, Dairy, and Beer. I formulated pricing strategies that aligned closely with B2B channel dynamics and identified untapped market opportunities to drive category growth. My role involved collaborating with the Trade Marketing team to co-create effective commercial strategies and partnering with the Marketing department to launch new products and establish their market positioning. I developed dashboards to monitor key performance indicators, crafted category-specific budgets, and conducted comprehensive profitability analyses to optimize the product portfolio by eliminating underperforming items. Additionally, I managed the implementation of pricing structures through the SAP system to facilitate efficient data import and export, while providing insightful market trend analyses and forecasts to support strategic decision-making. Show less My experience in trademarketing was developed within the Beer category, with key responsibilities including:• Coordination of Go-To-Market activities • Support at brand events • Coordination with agencies for activation management • Implementation of the branding strategy at points of sale in both the metropolitan area (GAM) and rural regions • Coordination with suppliers for printed materials • Collaboration with sales executives to deliver the trademarketing strategy to clients • Analysis of performance metrics such as Volume, Coverage, Cold Team, and Commercial Dynamics • Introduction of new products and commercial initiatives to the Modern Channel • Participation in negotiation processes with points of sale Show less

  • Revenue Management Analyst

    Jul 2019 - Oct 2021

  • Revenue Managment internship

    Jan 2019 - Jul 2019

  • Trademarketing

    Nov 2018 - Jul 2019
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  Mckinsey & company

  Nov 2021 - Dec 2023

  Client development hub analyst

  As a Client Development Hub Analyst, I held a critical role in advancing the organization’s success and expansion. My expertise encompassed customer development, the formulation of impactful proposals, and data-driven analysis to support the Go-To-Market strategy.In this capacity, I diligently assessed and addressed the needs and objectives of clients. Leveraging tools such as Tableau, I performed comprehensive data analyses to derive actionable insights, which informed the development of tailored proposals that effectively showcased the organization’s distinct value proposition.My strategic acumen and proficiency in interpreting complex datasets enabled me to deliver informed recommendations that supported organizational growth. I worked in close partnership with leadership to implement strategies aligned with prevailing market trends and client expectations.Beyond proposal development, I spearheaded the design and execution of customer development initiatives. I demonstrated a keen ability to identify opportunities for growth and crafted strategic plans that enhanced customer expansion and retention.My approach prioritized client needs, complemented by strong interpersonal and collaboration skills, allowing me to engage effectively with both internal stakeholders and external partners. I communicated proposals and strategies with clarity and persuasiveness, ensuring alignment with client goals and delivering tangible outcomes for the organization.Within a dynamic and collaborative setting, I consistently contributed as a committed team member, focused on devising innovative, high-impact solutions that advanced the success of both clients and the company. Show less

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  Amazon

  Dec 2023 - now

  Sr. customer success manager

  Strategic Account Management & Growth: Managed a portfolio of 10 high-value sellers in Amazon’s Strategic Account Services, developing tailored strategies to drive revenue growth, operational efficiency, and long-term success on the platform.Data-Driven Insights & Optimization: Leveraged deep analytics and performance data to identify trends, uncover opportunities, and implement optimization strategies for advertising, pricing, and inventory management.Client-Centric Relationship Management: Served as the primary point of contact, fostering strong relationships through regular business reviews, proactive issue resolution, and strategic guidance to enhance sellers' marketplace performance.Cross-Functional Collaboration: Partnered with internal teams—including Advertising, Fulfillment, and Compliance—to provide holistic support, ensuring sellers navigated Amazon’s ecosystem effectively and capitalized on growth opportunities.Process Improvement & Best Practices: Conducted detailed account audits, implemented operational efficiencies, and educated sellers on best practices, positioning them for sustained success in a highly competitive marketplace. Show less