
Timeline
About me
Strategic Financial Planning Manager-Sales and Business Development
Education

Training the street
2017 - 2017Financial modeling and corporate valuation
Universidad nacional autónoma de méxico
1996 - 2000
Experience

Samuel shatz
Jul 1998 - Jun 1999Accounting analystResponsible for accounting records, bank reconciliations, fixed asset management, local taxes, payroll, preparation of monthly and quarterly financial statements for stakeholders related to leasing, real state and consulting companies.

Alpura
Jul 1999 - Jul 2000Revenue analystElaboration of and assistance in annual budgets per product line and branch-deposit, cost controlling: collection, packaging, distribution and sales, led and take physical inventory, handled records and provisions of excess and obsolescence, promotional investment analysis and due diligence for the recovery of overdue loans.

The estée lauder companies méxico
Jul 2000 - nowBusiness Leader of the Mexican affiliate and a business partner to the local, regional and global Senior Management teams to deliver the implementation of the new ERP, creating the bases for the top and worldwide corporate initiative and in preparation for full SAP migration while maintaining the business operation. • Delivered affiliate process modernization providing added functionality via different modules of JDE Enterprise One implementation, mirroring SAP modules and allowing for the unification of procedures and reporting with headquarters.• Generated and integrated automatic capabilities-transactions and standardized policies ensuring efficiency by reengineering processes in coordination with corporate guidelines adding-value to the organization.• Drive Change Management, developed and educated user community to enable ownership of the new processes and system via Train the Trainers Program, resulting in certification. Show less Provided effective leadership to the finance team and prestige top brands Directors in Make Up, Treatment and Designer Fragrances to enable strategic foresight into business, coordinating and ensuring local/corporate goals as well as setting the long range plan targets, budgeting, rolling forecast and also provide knowledgeable and accurate information to local and regional cross functional senior management.• Reduction of promotional investment by 2 points -% through improvements in the cost of goods: reallocations of plants, taxes, local assembly, strategic pricing on promotional gifs and purchase with purchase (PWP) promotions. • Exceeded Targets of the period of 2008 to 2014, including progression in sales to double digits, increasing Gross Profit by 3 points, as well as higher profitability(NOP) +40% CAGR.• Achieved assertiveness of 99% in the financial estimates and actively collaborated in the revision of the rolling forecast, obtaining an improvement of 10 points in the service level, support in the implementation of the SIOP process for the Mexican affiliate.• Improved the mix of the total portfolio between the major axis / categories, -20% regular line up from all brands, resulting in a 3 point increase of the margin profit on a 2-year plan. • Optimized obsolescence by implementing a successful program for product expiration date and lots.• Created and Customized financial models and reports for tracking and sales analysis per door, using wide range of the interrelationship data, historical trends, marketplace factors and product assumptions comparing Sell In, Sell Thru, retail inventories (Mocs), Prestige Market (Segmenta), OPEX investment and Cost.• Generated and conducted pricing strategy as well new processes to analyze and assign the prices by tier, market, segment an in concordance with corporate requirements and guidelines of the US market. Show less Responsible for preparing the annual and three year plan Budget, assumptions and financial projections of the luxury market, assurance of sales growth, cost of goods and profitability targets according to corporate financial goals, P&L managing: expenses control, P&A investment, indirect expenses as well non-operating expenses, Business Opportunities Valuation: new Brands, products and distribution channels, Capex control for Estee Lauder and Designer Fragrances Brands. • Increased productivity at point of sale by 20% reaching 500 beauty advisors creating a new policy on the commission payment.• Successful marketing and sales plan for launching a global initiative, Be Delicious Brand Fragrance with sales and profitability above plan +40 % and positioned in the top three in the luxury market.• Savings of 3 points(to net sales) in operating expenses due to lead regional and global best practices, new policies were in place in travel expenses, compensations, amortizations and Media agreements.• Established KPI´s and implemented reporting of sales, OPEX, cost control, profitability per store optimizing investments. Show less Processed and maintain all aspects of billing and Business conditions: Credit limits, margins, additional discounts, pricing, and distribution channels through different retailers, oversaw and aligned global guidelines and procedures as well management of cash flow and portfolio days.• Reducing the DOS by 25%(14 days) and transitioned due accounts to the proper status reaching 0.05% of the total by generating and updating customers contracts, as well developing and implementing managerial executive monitoring control payment. • Redesigned and implemented corporate reports which include aging, sales, discounts and commercial conditions.• Within one year, reduced returns of product by more than 50% of total sales for the main retailers. Show less Accountable for maintaining, validating and analyzing information of the accounting records, accounts payable and receivables, purchasing, treasury and fixed assets, manage monthly close, prepared tax documentation, collaborated with internal/external auditors and lead accounting staff to ensure complete cooperation and compliance with SOX requirements, budget preparation of balance sheet, cash flow, profit and loss statements as well financial reports, conducted imports and cost of goods registration. Show less
Business Senior Project Manager
Feb 2014 - nowSenior Financial Planning Manager
Jul 2010 - Jan 2014Business Manager
Jul 2006 - Jun 2010Credit and Collections Manager
Jul 2002 - Jun 2006Senior Accountant
Jul 2000 - Jun 2002
Licenses & Certifications
- View certificate

Finanzas bursátiles aplicadas
Tecnológico de monterreyDec 2022 
Contribuciones fiscales
Universidad nacional autónoma de méxicoJun 2021
Financial modeling and corporate valuation
Training the streetJan 2017
Languages
- esEspañol
- inInglés
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