Experience

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  Niaje interactive limited

  Jul 2006 - now

  Founder
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  Government of kenya

  Mar 2011 - Mar 2013

  Chief public communications officer

  I worked as the head of the communications team for the Vice President of Kenya, Hon. Stephen Kalonzo Musyoka. I also doubled as an advisor to the VP on digital media and technology. I participated in creating of the general government digital communication strategy.

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  Wikimedia foundation

  Mar 2012 - Feb 2013

  Chairman of the board

  As part of the founding team for the Kenyan chapter of Wikipedia, I got elected to lead the team for a term of 2 years during which we implemented Wikipedia for Schools for 50 schools, an offline version of Wikipedia specifically filtered for educational content only. I served my term successfully and spoke in the global Wikipedia conference, Wikimania DC 2012 .

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  Sportpesa

  Jan 2016 - Oct 2017

  Global head of digital

  As the Global head of digital, I was tasked with creating a synchronized digital strategy for a massively growing brand. I ensured maximum value was achieved from all partnerships and sponsorships which included global brands like Arsenal FC, Everton, Hull City, La'Liga, South Hampton and others. I lead a team of digital media experts and managed digital media buying for a brand in an extremely competitive industry and we successfully maintained our position as market leaders. For local partnerships and CSR, I created strategies that ensured growth of both the company and our partners. We worked with local football clubs, charities and individuals who made great impact in sports. Show less

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  Citybet

  Oct 2017 - Feb 2020

  Ceo/director

  As the founder of Citybet, I came up with the business plan that guided the growth direction for the company. I recruited the senior management team and we built a team of motivated young professionals that managed to drive the business to its peak within the first year of operations.

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  Tgaming ken ltd

  Jan 2022 - May 2022

  Head of operations

  I oversaw both Marketing and Customer Experience departments to ensure acquisition and retention of customers. Being a start-up, I was part of the team that designed the user experience on the platform, specifically in charge of payments integration and reviewing the user journey. We made a product I'm really proud of. (dukabet.co.ke)

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  Sporttech entertainment kenya

  May 2022 - Apr 2023

  Managing director

  As MD, Kenya, I was in charge of setting up the company, license acquisition, hiring of key positions and working with the global team to come up with the roadmap for Kenya.

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  Obinna tv network

  Jul 2024 - now

  Commercial manager

  As we build Obinna TV network into a full media, my role is to engage clients looking to partner with the brand in advertising, events and entertainment. Contact me to discuss how we can elevate your brand with Brand Obinna