Experience

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  Social arcade

  Nov 2013 - Dec 2013

  Intern
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  Giant animation

  Jun 2015 - Aug 2015

  Lead artist for video game production

  Lead Artist for video game production on a team of six as part of the Bridge programme by Animation Skillnet.

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  Storytoys

  Apr 2016 - now

  As a Producer at StoryToys, I play a key role in driving the development of award-winning children’s apps, leveraging beloved entertainment IPs to create digital experiences that resonate with kids. I lead all aspects of creative product development, working with teams across design, engineering, and external partners to bring engaging, educational, and high-quality products to life.Product Vision & Strategy:Develop and articulate a compelling vision for apps, ensuring alignment with StoryToys’ mission and commercial goals.Formulate product strategies that integrate entertainment, education, and user engagement, driving both short-term and long-term goals.Consistently refine the product roadmap to reflect market trends, user feedback, and business priorities.Conduct in-depth market research and gather insights from parents, educators, and children to identify emerging trends and user needs.Lead brainstorming sessions to define gameplay mechanics, character designs, and user experiences that enhance learning and entertainment.Collaborate with cross-functional teams to translate high-level concepts into detailed user stories and sprint-ready features.Product Delivery & Agile Leadership:Oversee product delivery timelines, ensuring timely, high-quality releases by embracing agile methodologies and leading scrum processes.Partner closely with the development team to deliver incremental product updates, maintaining a consistent focus on enhancing user experience.Stakeholder & Partner Management:Engage and motivate teams around a unified product vision, ensuring buy-in across functions including finance, production, and commercial teams.Collaborate with external partners and content providers to enhance app offerings and establish valuable third-party integrations.Ensure all products adhere to industry regulations for children’s apps, maintaining compliance with legal standards and IP guidelines. Show less At Storytoys I help to create apps, games, and animation by working with leading entertainment brands. I help to lead and/or advise teams who work with partners (currently I oversee a product for Disney). My role incorporates a unique blend of art, design, commercial, and product management expertise. Design & Creative:- Review, contribute to, and oversee art and content production- Collaborate with a wide team or artists, engineers, learning designers and QA to design new features and content Commercial & Product:- Help to define and implement the commercial strategy for the app I oversee- Agile management of cross functional squads and scrum teams- Creating and adapting product roadmaps- Assisting user data analysis to inform product iterations- Analysing customer feedback to inform product iterations Show less

  • Producer

    Jan 2022 - now

  • Product Owner and Artist

    Apr 2016 - Feb 2022