Experience

• 

  Exampeer.com

  Jun 2019 - Aug 2019

  Marketing intern
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  Extramarks education india pvt. ltd.

  Sept 2019 - Jan 2021

  • Senior Category Associate

    Sept 2020 - Jan 2021

  • Category Associate

    Sept 2019 - Sept 2020
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  Unacademy

  Feb 2021 - Apr 2023

  Mentored a team of accomplished business executives and collaborated closely with the training team to drive revenue growth, achieving new business generation worth $2 Million (INR ₹2.5 cr) annually. Spearheaded lead generation campaigns through both Above The Line (ATL) and Below The Line (BTL) initiatives. Strategically identified and pursued key accounts for Unacademy, effectively managing these relationships to ensure sustained profitability and a robust P&L trajectory. Additionally, drove upselling efforts amounting to ₹1.5 crore, demonstrating a year-over-year growth of 6%. Contributed to new product development in collaboration with the content team and played a pivotal role in shaping the go-to-market (GTM) strategy at Unacademy. Show less

  • Senior Business Consultant

    Apr 2022 - Apr 2023

  • Business Consultant

    Apr 2021 - Mar 2022

  • Category Business Consultant - Test Prep

    Feb 2021 - Apr 2021
• 

  Cybage software

  Apr 2023 - now

  Senior business consultant

  Global Marketing & GTM StrategyLead marketing, GTM strategy, and event execution for Cybage’s global Retail accounts across USA, Europe, APAC, and ANZ, driving growth and client engagement.GTM Strategy FormulationFormulate and implement GTM strategies, campaign planning, and design, aligning sales and marketing for targeted business expansion.CXO Engagement & Client RelationshipsEngage with CXOs and key stakeholders, managing client relationships and acting as an engagement manager for seamless project execution.Business Development & Lead Generation:Business Development & ABMLead marketing, GTM strategy, and event execution across global retail accounts.Lead & Demand GenerationSpearhead lead generation and demand generation activities, boosting pipeline performance and ensuring effective channel alignment for sales and marketing.Opportunity & WIN/LOSS TrackingTrack BU performance with a focus on opportunity and WIN/LOSS analysis, improving win percentage for the company by 6%. (YoY)Event Management & ExecutionManaged and executed high-profile events like SEAMLESS, NRF, Etail, and CX Summit, enhancing Cybage’s global brand presence.Marketing Communications OversightOversee all marketing communications across the BU, ensuring consistent messaging and strategic alignment across channels. Show less