Adi Dwipriyono

Experience

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  PT. Astra International Tbk. Daihatsu Sales Operation

  Jun 2010 - Aug 2010

  Intern - Marketing Dept.

  Monitoring and evaluation sales growth and condition of its business

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  Novotel hotels

  Dec 2010 - Jun 2011

  Intern - Sales & Marketing (Novotel Surabaya Hotel & Suites)

  Meeting the sales target of room and banquet productivity monthly and yearly.

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  PT. DJARUM

  Oct 2011 - Jul 2012

  Marketing Trainee (PT. Sumber Cipta Multiniaga)

  A preparation phase to be a Team Leader (vice branch head) in certain area.Analyze market challenge and opportunities in area responsibility,Make an action plan to overcome the challengeBuild and empower team (consist of 7 subordinate - promoter)

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  PT Santos Jaya Abadi (Kapal Api Global)

  Aug 2012 - Jan 2014

  Area Promotion Supervisor - Modern Trade

  Develop sales and market share products of Kapal Api Group in area Surabaya (modern trade) by executing and monitoring all marketing and promotion activities.

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  PT. Suryasukses Mekar Makmur

  Jan 2014 - Sept 2014

  Marketing Manager

  Develop sales of Non Woven Polypropelene products (Spunbond) by making sales plan and lead sales-marketing team to execute the plan in order to achieve sales target.

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  PT HM Sampoerna Tbk.

  Sept 2014 - now

  Creating and developing the long-term vision for consumer products under "ES.ER.CE" brand through strong relationship with strategic FMCG manufacturers across Indonesia.- Create brand development strategy to increase company's revenue- Liaise with strategic partners (manufacturer / suppliers) to solve issues, communicate needs and create synergy- Collaboration across department (legal, finance, operation, sales, etc) to ensure brand execution & profitability- Analyze and report on new product initiatives, forecast for strategic changes and report on key metrics Show less Manage Digital Trade Engagement PT HMS Sampoerna:- HMS Trade Activation done by registered retailers via AYO SRC Toko apps- Develop end-to-end business governance design- Capacity planning for digital trade activation runs within period- Supervise verificator team & utilized image recognition technology to verify submitted answers by retailers- Collaborate with IT and related parties to build and enhance app features (Idea Generation, UserStory Writing, UI/UX Design, Feature Development, and User Acceptance Testing)Platform Captain of AYO SRC HERO:- Integrated information system (both store detail and territory overview) used by all salesman Sampoerna- Responsible for system development that generated through feedback, observation and long term business plan Show less Focus in project Remote Call Activation: Exploration for new channel for distributing ourproducts to retailers by conducting virtual sales visit, done by external salesman1. Create business plan (business opportunity analysis, business process masterplan, infrastructuredesign, cost impact analysis)2. Coordinate with related parties (route to market team, compliance team, area sales office, thirdparty vendor)3. Prepare resources for project (surveyor, virtual salesman, courier, vehicle, operational system &equipment)4. Execute & Evaluate business performance both for internal project and impact to area sales officeunder this project Show less Analyze, recommend and assist Area Manager in developing Area strategies by taking into consideration in-depth markets analysis, competitive activities, trade structure and opportunities, brand performance and perceived consumer needs and resources, in order to maximize Sampoerna volume and profit growthPlan, propose and coordinate regular or ad hoc survey (competitor and market survey) and ensure all sales data (survey, customer, competitors, product launch, projects) vs actual data in the market/field are valid in order to provide comprehensive analysis for Management Show less

  • Strategic Partnership Executive

    Jul 2022 - now

  • Commercial Ecosystem Executive

    Jan 2022 - Jul 2022

  • Commercial Digital & System Executive

    Apr 2021 - Jan 2022

  • Digital Product Executive

    Mar 2019 - Apr 2021

  • Supervisor Wholesale Engagement

    May 2018 - Mar 2019

  • Area Retail Analyst

    Jul 2017 - May 2018

  • Area Retail Executive

    Feb 2017 - Jul 2017

  • Supervisor Retail Engagement

    Sept 2014 - Feb 2017