
Timeline
About me
Director of SEO at DEPT® - a Certified B Corp
Education

University of oregon
2015 - 2018Public relations & robert d. clark honors college public relations, advertising, and applied communication alumniActivities and Societies: Chi Omega Sorority, Order of Omega, Robert D. Clark Honors College Summit Scholarship Recipient (top 15% class standing)Robert D. Clark Honors College (Top 10 Public University Honors College)Cumulative GPA: 3.52

Hope christian schools, inc.
2011 - 2015AlumniActivities and Societies: Four Years Varsity Soccer Two Years Varsity Track National Honors Society Member Advanced Placement Student Deans List Recipient (All Four Years)Top 10 in my Graduating ClassCumulative GPA: 4.2
Experience

Pizzeria luca
Jun 2013 - Dec 2018Assistant manager, server & bartenderIn this multifaceted role, I took on a wide range of responsibilities, including training and managing new employees, conducting payroll, and assisting with bi-weekly wine orders. In addition, I filled in wherever needed, whether it be managing operations, bartending, serving, bussing, or hosting. My versatility and ability to adapt to any role were essential in maintaining high levels of customer service and ensuring the smooth functioning of the restaurant.I utilized my marketing skills to advertise Pizzeria Luca on social media platforms such as Instagram, Yelp, and Facebook. Additionally, I assisted with creating the restaurant's website, which played a critical role in increasing its online presence and attracting new customers. Show less

University of oregon
May 2017 - Jul 2019Fitness programs lead, personal trainer & f45 coachFitness Programs Leader:Directly managed F45 for group fitness with an average of 25 classes per week & 20 coaches.Ensured coaches follow REC fitness protocol & safety procedures.Interviewed, hired & mentored personal trainers & F45 coaches & conducted payroll monthly.Created 10 week long mentorship programs for potential F45 coaches and evaluation tools to assess proficiency. Lead continuing education courses for coaches & mentors on what is trending in the fitness industry.Personal Trainer & F45 Coach Trained 10+ clients per week ranging from 16-90 years old.Composed 15-20 hours of personalized programming per week & manage my own schedule.Taught six F45 classes per week.Met each client's objectives by providing unique experiences tailored to their goals.Assisted in creating the group fitness schedule for the following term. Show less

Klcc 89.7 radio
Dec 2018 - Feb 2019Digital marketing managerCreated and executed a campaign to increase attendance at KLCC's annual Brewfest event by 25%. Managed KLCC's social media outlets, posting at least five times per week for three months.Assisted in developing new B2B relations between local businesses and KLCC Radio.

F45 training
Aug 2019 - Jul 2020F45 coach & sales associateCoached 25-30 F45 classes per week, providing unique experiences for each member attending daily classes.Advertised F45 through social media in order to increase engagement and create a community within our studio.Exceeded monthly sales quota by 15% in two months by effectively interacting with potential members.

Inseev interactive, part of 3q digital
Jan 2020 - Feb 2022Oversaw on average 50 clients per month- prioritizing their off page digital growth.Managed 25 specialists and strategists to create and executed on the proper SEO strategy for our clients. Led all client communication focusing on addressing their needs and overcoming their challenges with the goal of improving their off page SEO. Facilitated cross channel communication both internally and externally. Onboarded new clients, create ongoing strategies, and assisted specialists and strategists on properly executing said strategies. Show less Assisted the Associate Director of Outreach with strategy for new and existing clientele. Met weekly with 5 specialists to ensure they were properly executing on the client’s strategies. Assisted in hiring specialists, training new hires, and onboarding new clients. Created monthly client reports utilizing Google Analytics, Google Search Console, Moz, Ahrefs, Semrush, and more.Trained in technical SEO while in Lead role to garner the skills necessary to move into the Associate Director role.- This includes site audits, keyword research, SEO-optimized content ideation, and analyzing on-page, off-page, and technical SEO factors for various clients. Show less
Associate Director, Outreach
Feb 2021 - Feb 2022Lead Digital PR Strategist
Aug 2020 - Feb 2021Digital PR Specialist
Jan 2020 - Aug 2020

3q/dept
Feb 2022 - Mar 2023Associate director, seo outreachHad a portfolio of 60 clients each month, prioritizing their off-page digital growth. My role extended beyond client management, as I led a team of 30 dedicated professionals focused on delivering exceptional off-page SEO solutions to our clients. I also led all client communication, actively addressing their needs and challenges with the ultimate goal of optimizing their SEO.Facilitated cross-channel communication both within the organization and with external stakeholders. Onboarded new clients and identified their digital needs to create comprehensive, long-term strategies that deliver sustainable, month-to-month growth. Worked closely with Account Managers and Account Leads to ensure proper execution of client strategies. Show less

Yoga box
Jul 2022 - nowYoga instructorAs a certified yoga sculpt instructor, I have experience leading group fitness classes that incorporate yoga, strength training, and cardio to create a full-body workout. My approach emphasizes mindfulness, alignment, and proper form to ensure safe and effective workouts for all participants. Additionally, I have a track record of creating engaging class plans that challenge participants and encourage them to achieve their fitness goals.

Dept®
Mar 2023 - nowDirector of SEO
Sept 2024 - nowAssociate Director of SEO
Mar 2023 - Sept 2024
Licenses & Certifications

Cpr and aed certified
Serving license- View certificate

Social media marketing tips (2019)
LinkedinApr 2022 
Preventing discrimination & harassment: ca managers v4.01
TraliantFeb 2022- View certificate

Business analysis foundations: strategy analysis
LinkedinJun 2022 .webp)
Personal trainer certification
American council on exercise (ace fitness)Aug 2017
Languages
- enEnglish
- spSpanish
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