Experience

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  1600 thrift co

  Jul 2018 - Jun 2022

  Business owner | entrepreneurship, sports product management

  A newly founded apparel and accessory reselling company entering markets ranging from new to vintage with an emphasis on sports apparel. Sixteen hundred thrift is a web-based enterprise across multiple platforms, such as Depop, eBay, and Grailed. Our mission is to help any person from anywhere in the United States discover lost pieces of clothing or accessories that are of interest to them that have been donated or forgotten about at a fair price. Our top priorities are providing quality items, honestly describing products, giving customers fair prices, giving fast responses to questions, and shipping within 1 business day. All marketing is based solely on Instagram (@1600thrift). Our business slogan is “Would you wear it?” - Sam Jonas, and what this means to us is that there are plenty of styles out in the world and there is a different one matching every person. You shouldn’t buy an article of clothing because other people may think that it is cool or because it is the latest trend. You should buy it because it appeals to your liking and helps describe you. Show less

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  Beta

  Jan 2019 - Aug 2019

  Marketing intern
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  University of minnesota - athletics department

  Oct 2020 - May 2023

  In my third season as a Gopher Sports Marketing Intern I served as lead for the Men's Basketball program where I implemented numerous promotions and helped provide a great fan experience. Core Responsibilities: • Orchestrated in-game marketing promotions and event production for Men's Basketball, enhancing game-day experience • Supervised the efficient and prompt entry of 100+ honorary guests for field recognition ceremonies • Identified and located in-game promotion winners in crowds of 45,000+ fans Show less

  • Lead Sports Marketing Intern | Men's Basketball

    Sept 2022 - May 2023

  • Lead Sports Marketing Intern | Cross-Country

    Oct 2020 - Sept 2022
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  Armando poggi srl

  Jan 2022 - Apr 2022

  E-commerce strategy intern | business strategy, product strategy, cpg

  Interned during University of Minnesota Spring 2022 semester abroad for a family-owned shop in a historic area of Florence. As an international intern, A.Poggi enlisted me to help them emerge into e-commerce on the English-speaking side, and with my fluency I was able to provide them not only perfectly legible product descriptions, headlines, and SEO, but also structural UI/UX implementations. Core Impacts:• Analyzed web store's consumer behavioral data and developed UI redesign to reduce PTP friction• Conducted SWOT & competitor analysis to focus e-comm strategy + align with value proposition• Designed new streamlined checkout process to increase purchase conversions at higher speeds• Enhanced over 300 product pages, refined menu headers, reduced clutter Show less

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  Unitedhealth group

  Jun 2022 - now

  Core Responsibilities:• Managed core workflows document across 3 teams which cut campaign delays by 34% during AEP24• Achieved +107% YoY in application growth in the email channel in 20232023 Markeys Group Performance Award Recipient Core Responsibilities: • Managed comprehensive weekly briefs on customer experience and enrollment trends across 5 business lines • Produced daily breakdowns on digital media spend and it's impact on channel efficiency • Developed and maintained project management spreadsheet to drive gains in productivity Core Responsibilities: • Formulated budget reallocation to maximize spend by channel to stimulate enrollment • Audited search queries and delivered negative keyword list utilized by Search Team saving $50,000/year in media spend

  • Assc. Digital Marketing Specialist | Email Marketing, Marketing Strategy

    Jun 2023 - now

  • Digital Paid Media Project Manager

    Aug 2022 - May 2023

  • Digital Paid Media Marketing Intern | Facebook Ads, Google Adwords

    Jun 2022 - Aug 2022