Experience

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  Manpower australia

  Mar 2006 - Mar 2009

  Event manager

  Organise B2B and B2C events and sponsorships, including Manpower's largest B2B event with over 150 delegates Write Press Releases and Industry White Papers - secured $233k in free media mentionsBrand GuardianWebsite content and updatesManaged 1 direct report

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  Break thru people solutions

  Mar 2009 - Apr 2010

  Marketing officer

  Client side, NFP/Government, Disability and Recruitment marketing, Secured $16k free media mentions & promoted the CEO to be the thought-leader in the industryOrganised community events and 10 new site openings in 2 monthsRolled out Break Thru's new brand campaign including new colours, fonts, marketing collateral and signage across Australia and ensuring all sites adhered to the updateLocal print advertising and internal communications

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  Pinpoint marketing

  Apr 2010 - Dec 2010

  Assistant marketing manager

  Managing Credit Card Loyalty Rewards Programs for ANZ and Macquarie BankAwarded a 2010 'Above the Call of Duty' for launching Australia's 1st ever loyalty deposit accountExecuting bank's $400k marketing plan on time & to budgetManaging 4 Catalogues/Direct Mail, Electronic Direct Mail, Website and Communications

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  Capstone mining corp (canada)

  Dec 2010 - Aug 2012

  Technical assistant

  Client-side marketing and eventsWriting press releasesCopywriting for the company websiteMerchandise

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  Pinpoint marketing

  Jan 2013 - Jul 2013

  Assistant marketing manager

  Loyalty and Engagement MarketingAccount Manager, Financial ServicesCampaign and Project Management, Credit Card ServicesData Analytics and Customer SegmentationManaging one direct report

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  Westpac

  Jul 2013 - Jul 2014

  Marketing manager

  Credit Card Rewards Marketing, Loyalty and EngagementDelivered 24 eDMs – 16% over forecasted revenue & open rates of 50% (23% industry ave)Delivered 4 DMs – cost savings of 13% YOY, 122% over forecasted revenue Campaign Management (eDM, DM, Trigger Marketing, inbound/outbound telephone, inserts)Data Analytics and Customer SegmentationCreated and rolled out the Altitude & Altitude Black Style Guide

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  Sonoma consulting

  Sept 2015 - Mar 2018

  Marketing consultant

  Clients:KP CHARTERED (Finance) / MACKENZIE FINANCIALImplement a marketing strategy and timeline to grow the business, accomplishments include: • Setup a new website including extensive copywriting, coordination between I.T, owner & agency• Created a marketing strategy, plan and timeline based off the cyclical nature of the businessATS TELECOMS (Telecommunications) Completely review, overhaul & implement a marketing strategy, accomplishments include: • Designed & setup a new website for both ATS Telecoms (along with their subsidiary Global IP) using Wordpress including copywriting, creating forms, FAQ's, articles and images• Implemented a bi-monthly eDM strategy and executed eDM campaigns that are already achieving five times their open rate before I was employed, with open rates of up to 58% (industry average 20%) • Created an average of 1-2 new leads per eDM and converted customers into sales• Launched relevant Social Media channels - LinkedIn, Pinterest and Google Plus/Google Business and promoted this in eDM's, on their website etc. Continual updates/blog posts across all platforms. • Setup Google Analytics and reporting• Engaged an SEO company and worked with them to create 10 keywords to improve their Google search ranking, with 6 out of the 10 keywords now on pg 1 (previously pg 10+)• Ran A/B testing on eDM's to test personalised subject lines vs non-personalised and saw the open rate increase by up to 22%• Gumtree Advertising - Ran a test on this channel and successfully generated a large phone order and a new client within 4 days• Direct Mail - Created a one page flyer promoting ATS Telecoms and worked with Australia Post to identify our target audience, ie businesses within particular postcodes Show less

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  Studiojla - justin loe architects

  Dec 2017 - now

  Project office manager

  I am an outgoing and personable project manager that thoroughly enjoys building a strong working relationship with my clients. My role at StudioJLA is the development of best practices in Architecture and Interior Design to ensure my clients receive the best experience for their dream home or project. I am the office 'go-to person' for practice operations, recruitment, DA submissions, marketing and liaising with council , clients and consultants and managing the team. Outside of the office, you will find me cooking up a storm for her friends & family or spiking for my Reserves volleyball team! Show less