Samantha Boldon, MS

Experience

• 

  Hamline University

  Sept 2012 - Jun 2013

  Office Assistant and Receptionist

  Assessed executives’ needs and requirements, while also efficiently managing important front desk, office duties.

• 

  Otte Polo Group

  Feb 2015 - Feb 2018

  Marketing Assistant
• 

  Baptist Health South Florida

  Feb 2018 - Jul 2021

  • Recruitment Marketing Supervisor

    Jun 2021 - Jul 2021

  • Recruitment Marketing Strategist

    Feb 2018 - Jun 2021
• 

  North American Partners in Anesthesia

  Jul 2021 - Oct 2022

  Lead Generation Marketing Manager
• 

  Spirit Airlines

  Oct 2022 - now

  Specializing in full-lifecycle employee experience and employer branding, dedicated to designing and implementing agile, authentic brand narratives across the employee journey. A matchmaker and architect for candidates and Team Members, I help lead initiatives that showcase our unique culture from recruitment to retention. Partnering with cross-functional teams, I help drive brand consistency and engagement, championing values that inspire alignment with our corporate mission. With a focus on collaborative storytelling, I craft experiences that transform employees into brand advocates, adding depth and dimension to the overall brand impact. Show less Developed targeted campaigns and storytelling initiatives to highlight Spirit’s unique culture, creating connections that resonated with future Team Members. Driven by a commitment to authenticity and innovation, I delivered impactful initiatives that showcased the Spirit of our people and supported our Talent Acquisition team in attracting and engaging top talent. By crafting candidate experiences that reflected the employee journey, I helped ensure Spirit’s brand remained consistent, compelling and authentic from first interaction through the hiring process. Show less

  • Sr. Manager, Employer Branding and Experience

    Apr 2024 - now

  • Manager II, Talent Marketing and Optimization

    Oct 2022 - Apr 2024