Supriya Kurpad

Experience

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  Oracle

  Sept 2008 - May 2010

  Associate Consultant

  Developed technical enhancements for the banking product, 'Flexcube'.

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  Wisdomleaf Technologies

  Jul 2012 - Sept 2013

  Product Manager

  Product Development and Marketing Strategy for 'Flexcapacity'.Mobile App Marketing for clip2box - iPad app to save webclips into Box

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  Keen Technoto

  Jan 2014 - Jun 2014

  Internet Entrepreneurship Trainer

  *Public speaker at Keen Technoto Internet Entrepreneurship Workshops and a core member of the training team.*Delivering workshops on social media concepts, strategies and techniques* Internet Entrepreneurship Evangelist - helping businessmen, students and professionals understand the revenue generation possibilities through the internet, helping offline businesses go online, helping business ideas evolve from concept to reality.* In charge of implementing the Marketing plan of Kiran technologies (kirantech.in) in the Bangalore market. Show less

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  SCION SOCIAL

  Aug 2014 - Jan 2016

  Head of Business Development - India

  In my role as Head of Business Development (India), I overlooked the following 1) Monthly workshop schedule and profitability across India2) Tracking the flow of inbound leads3) Understanding the client requirement, suggesting relevant social media marketing strategy4) Creating proposals, deliverables for execution5) Ensuring high level of responsiveness while moving the client through the awareness, consideration and decision making stages5) Closing long term, profitable contracts6) Introducing the delivery team to the client7) Driving the onboarding process to ensure clarity of the deliverables to the execution team Are you trying to establish your business on social media and search engines? If you are then I can help you.My specialty is helping people create social media strategies, facebook stores and Google Adword campaigns. In the past one year, I have interacted with about 100 business owners and helped them understand the importance of social media, the returns they can expect from popular platforms like LinkedIn, Facebook, YouTube, Twitter and GooglePlus. I have also recently started exploring Pinterest.Specialties:► Social Media Marketing► Facebook Commerce► Facebook Optimization► Pay Per Click Advertising► All Google Tools ► Social Media Training► Trainer & Speaker Show less

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  Google Adwords (IGS)

  Jan 2016 - Jun 2017

  Senior Digital Consultant

  If you are a business owner, marketing head or entrepreneur, I can help you effectively establish your company on the Google search engine and partner network. As a Google Adwords Consultant, I will help you with the steps for setting up campaigns on the google networks including search, display, shopping, mobile, videos, apps and within the play store. As you are aware, millions of searches are made by users on Google search engine on a daily basis. Backed by this data of user behaviour, I can help you customize your campaigns for the right keywords, geographies, content, platforms, timing and graphics which will help you acquire leads and visibility.Through Google adwords, your business can benefit by 1) Search ads- Presenting your company as an option to prospective customers searching for solutions.2) Display ads - Educating your target market about your existence and your product/services through creative, eye catching graphics3) Shopping ads - If you are an e-commerce company, it is most useful to run shopping ads for all your products listed on your website4) Mobile ads - Capitalize on the growing trend of mobile overtaking web searches. Crisp ads with useful call extensions will help your customers call you directly when they see your ad5) Video ads - Through short videos that help add a personal touch and showcase your product/service in detail, you can build a list of subscribers to sell to and generate traffic to your website.6) Play Store Ads - The Google play store has millions of apps. Are you facing the challenge of generating traffic, increasing visibility and driving app installs? If you have launched a mobile app, Google Adwords can help you show ads within the play store search for relevant keywords. Show less

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  Payoda Technology Inc

  Jun 2017 - May 2019

  Sr Digital Strategist

  As a part of the first Marketing team for HealthViewX, I am responsible for reaching the relevant audience online and generating leads for the sales team to follow up on. HealthViewX is a chronic care management and medical referral management software developed for healthcare organizations in the United States. Targets achieved using:Google Adwords CampaignsEmail Campaigns (Marketo / Hubspot / Ontraport / Get Response)Basic SEO ( Blogs, Tags, Keyword Density of Content, Responsive Landing Pages)Social Media Campaigns ( Facebook Ad Manager, LinkedIN Ads, Sponsored Content on Twitter) Measuring performance and optimizing campaigns using various tools like Google Analytics, Email performance reports etc. Show less

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  DWA

  May 2019 - Mar 2022

  Search Engine Marketing Manager

  Developing Google Ads strategy for big ticket tech clients across target markets India and APJC.Creating media plans, estimates and forecasts of budget requirement and KPIImplementing multi level funnel campaigns to meet KPIs (lead generation)Running strategic tests utilizing Google Ads latest beta features and third party tools.Monitoring performance on various analytics platformsPresenting weekly, monthly and quarterly reports to regional and global stakeholders via call/email/PPTManaging the task priorities, growth and development of my team members with quarterly assessment Show less

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  Reprise Digital

  Aug 2022 - Jul 2023

  Performance Manager