
Timeline
About me
Brand Marketing Specialist | Driving Business Growth Through Creative Design and Strategic Branding
Education
The university of texas at san antonio
2015 - 2020Bachelor's degree digital communication and media/multimediaActivities and Societies: UTSA Triathlon UTSA American Marketing Association
Experience
Utsa campus recreation
Oct 2016 - Sept 2020Marketing assistant-Designed captivating promotional materials using Adobe Creative Suite, driving a 25% increase in brand awareness and a 30% rise in event attendance.-Coordinated social media scheduling to promote events across multiple program areas, achieving a 40% increase in engagement.-Produced high-quality promotional and instructional materials, enhancing the user experience and engagement.
Military transition network
Jun 2018 - Aug 2018Marketing associate internBurnt nopal creative studio
May 2019 - Nov 2019Graphic design intern- Design clear engaging graphic communications for print and web. This will include marketing brochures, direct mail pieces, website and social media graphics, posters, flyers, and other marketing materials as needed. - Work closely with Director of Marketing to translate messaging concepts into marketing materials. -Assist the Director of Communications and Marketing with other projects as needed.
Techquarry
May 2020 - Aug 2020Digital marketing intern• Content Management: Manage blog calendar, blogs, post blogs and share to socialmedia; Manage website content for minor updates; Update and create marketingcollateral as needed; Create email marketing campaigns as needed• Marketing Initiatives: Project manage and create salary guides, infographics, and other special projects as needed; • Brand Management: Manage Tech Quarry’s online and physical brand presenceincluding Managements LinkedIn presence, Tech Quarry Social media presence,business card and marketing collateral design, promotional products, etc. Show less
New apprenticeship
Sept 2020 - Apr 2022Digital marketing apprenticeSimplex financials
Sept 2020 - Mar 2021Marketing specialist-Produced high-quality revenue-generating videos for the Clear Path to Cash course, generating over $5,000 in revenue within a quarter.-Assisted the Director of Sales in conducting successful sales demos and client outreach, achieving a 27% closure rate and fostering strong client relationships.-Developed a comprehensive knowledge base and strategy to ensure customer success, resulting in a 20% increase in customer satisfaction and retention rates.
Millennium petrocapital corporation
Mar 2021 - Apr 2022Graphic & marketing specialist-Coordinated collateral materials for the Money Show, driving sales of over $355,000 and ensuring a seamless event experience for attendees.-Produced the Prospect Presentation Book for the Lewis & Clark project, valued at over $9,000,000, showcasing its potential and increasing investor interest.-Led company-wide rebranding efforts, resulting in a consistent brand identity and a 15% increase in customer engagement.
Quadrant biosciences inc
Mar 2022 - Feb 2023- Develop and plan marketing content with consistent messaging that is adaptable across all channels including website, landing pages, social media, marketing and ad campaigns, product materials, presentation templates, etc.- Create, update, and implement graphic and video content for print and digital materials across a variety of communication platforms.- Write and edit copy as needed for websites, blogs, white papers, and other documents.- Maintain a content calendar based on approved strategies that include social media, blog, website, video, media, etc. Show less
Brand & Content Marketing Manager
Sept 2022 - Feb 2023Content Marketing Specialist
Mar 2022 - Sept 2022
Irun texas
Jan 2024 - nowMarketing manager-Create and send weekly email campaigns to a database of over 20,000 clients, maintaining an average open rate of 32% and a click-through rate of 7%, driving ongoing customer engagement.-Manage and grow social media channels, driving a 15% increase in engagement rates through strategic content planning and audience interaction.-Develop engaging content, including photos, videos, and copy, to promote events, products, and community outreach, contributing to a 10% growth in social media followers.-Lead efforts in rebranding, including the implementation of a new logo and brand guidelines, enhancing brand consistency and recognition across marketing channels.-Design high-quality digital and print assets for promotions and events, increasing participation and visibility across platforms.-Support the launch and promotion of a customer rewards program, helping to increase customer retention and repeat purchases within the first six months. Show less
Licenses & Certifications
Google analytics individual qualification
GoogleNov 2020Hubspot inbound marketing certification
HubspotNov 2020
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