Experience

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  Em fashion week

  Mar 2012 - Mar 2013

  Event coordinator

  After a year as communications manager at EM Fashion Week, I took over the reins of the project in 2012:- Managing a team of 40 people - General planning of the event: management of the agenda, the budget, the relations with the service providers but also of the global communication plan.The project was later taken over by the new students of the Arts Club of EM Strasbourg, who renamed it SFW (Strasbourg Fashion Week).

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  Em strasbourg business school

  Aug 2013 - Aug 2014

  Community manager

  Community management: - e-reputation management, - social network animation (Facebook, Twitter, LinkedIn, Instagram, Youtube), - benchmarking, - updating the EM Spirit website, - workshops and training on social networks for the staff.Promotion of the school in fairs: - training in negotiation/sales for new students, - travel to represent the school at fairs, - monitoring of promotions.

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  Lmam communication agency

  Dec 2014 - Jan 2017

  Digital marketing consultant

  I created my digital communications agency in 2014. My main activity was to support companies in their communication strategy. I also intervened on coaching start-ups. Social media management : - Definition of the strategy and editorial line- Social network management- KPI Reports- Social ads campaignsOptimization of websites :- Site audit and recommendations (content and performance analysis)- Site updates (SEO friendly content, information prioritization, tree structure)- Management of company blogsCRM :- Analysis of the customer database- Assistance in the creation of personas and scenarios Digital Coaching : - Assistance in the creation of the business plan for digital companies- Help with the "digital" transition (best practices, workshops) The sectors in which my clients worked: - The medical and pharmaceutical industries - Education - Entrepreneurship and export - The circular, social and solidarity economy Show less

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  Yelp

  Jan 2015 - Aug 2015

  Community ambassador

  - Community Management on behalf of Yelp Strasbourg (setting up the editorial line and publication schedule on Facebook, Twitter, Instagram),- Animation and moderation of the website http://www.yelp.fr/strasbourg - Event management,- Elaboration of the recruitment strategy for new users

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  Sas toitchezmoi

  Mar 2015 - Sept 2015

  Community manager and digital marketing manager

  - Community management (Facebook, Twitter, creation of a thematic forum),- e-CRM (creation of e-mailing campaigns, after-sales service),- blogging (writing articles for the blog and looking for partnerships),- SEO (site audit and work on the optimization of the new website).Elaboration of the global strategy :- Implementation of a new Business Model,- Elaboration of the marketing strategy and communication plan,

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  Iut de haguenau

  Sept 2016 - Dec 2016

  Professor of digital marketing

  Teaching web and journalistic writing techniques for the Bachelor students

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  Morel lunettes

  Feb 2017 - May 2020

  Pr and digital communication manager

  Social media management (Facebook, Instagram, Linkedin, Pinterest, Twitter) & Content management :=> Social media strategy management=> KPI reporting=> Social ads campaigns => Creating media content => Internal training=> Managing the contents of the new websitePR management (trade press, bloggers, influencers) : => Management of media plan and strategy=> Writing press kits=> Press eventsWebsite management : => In charge of redesigning the site (structure, content hierarchy)=> Creating the mock-up => Content Integration=> Responsible for site updates=> KPI tracking on Google AnalyticsCopywriting :=> Updating the editorial line and storytelling during the redesign of Morel's brand image=> Writing of communication and marketing materials (brand book, sales pitches)=> Web Writing Show less

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  Black velvet communication

  May 2020 - now

  Webmarketing consultant