Experience

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  Universidade federal de santa catarina

  May 2011 - Dec 2011

  Intern in the social services department

  Addressing the needs of students and professors in the Social Work program at UFSC.

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  Aero shape

  Dec 2012 - Apr 2013

  Project assistant

  Internship focused on fulfilling activities related to the 2012 "Sinapse da Inovação" project award.Achievements:• Assisted in developing tools such as Business Model Canvas, Pitch, Elevator Pitch, Strategic Planning, and Business Plan according to the organization's standards.• Participated in building the branding by managing communication with clients, creating the organization’s first marketing video, and actively participating in meetings with contracted external consulting services.• Supported the initial validation process of the organization’s MVP. Show less

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  Eletrosul centrais elétricas s.a

  Jul 2014 - Dec 2015

  Administrative assistant intern

  Assisted with hiring demands in bidding processes (sector - SECET) and later managed bidding processes (sector - SEMEA) in the Engineering Department of the System (DES).Responsibilities:• Preparing documentation.• Controlling and monitoring deadlines for stakeholders' task execution.• Organizing and filing bidding processes.• Coordinating tasks between different departments for procedural demands.• Managing small and medium-sized bids.

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  Dinathura - juices, natural snacks, and salads

  Apr 2016 - Apr 2017

  Managing partner

  Managing Partner of the Downtown unit in Florianópolis, responsible for leading and managing key strategic and tactical actions of the business.Activities Developed:• Structuring production and service processes.• Selecting and hiring staff and developing Human Resources policies.• Managing and creating content for digital media communication and advertising campaigns.• Controlling accounts payable.• Managing suppliers and inventory.• Planning, executing, and supervising store operations. Show less

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  A fábrica working bar

  Mar 2018 - Mar 2020

  Community manager

  A Fábrica Working Bar was a coworking, bar and event company. I have been focused on planning and executing actions that enhance the guest experience, fostering both relaxation and connection. I have worked to integrate services that align with the Working Bar concept, differentiating the company from coworking spaces and event venues, specially at operational and tactical levels.Key Achievements:•Developed all the processes to ensure the operation of coworking and event spaces.•I set up the entire management system called Conexa for coworking and related events.•Sold and managed the execution of over 250 small-scale events and 90 coworking contracts within 2 years.•Played a key role in defining interaction models and touchpoints to bring the Working Bar concept to life, setting it apart from traditional coworking spaces and event venues.Key Responsibilities:•Developing and implementing processes to effectively manage coworking and event spaces.•Lead sales and support event operations.•Client billing.•Onbording of new clients. Show less

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  Clipescola

  Jan 2021 - Aug 2022

  Key Achievements:• SDR with the highest number of opportunities delivered that generated sales for the team.• 2nd highest deal of the year delivered for the sales team.Key Responsibilities• Lead Qualification: Conducted lead generation through research, calls, emails, and social media interactions to ensure leads met the product’s qualification criteria, maximizing the potential for conversion.• Scheduling Product Demos: Coordinated and scheduled product demonstrations between qualified leads and the sales team, ensuring a seamless transition through the sales funnel.• Tracking and Reporting KPIs: Monitored and reported performance metrics, such as lead conversion rates and number of meetings scheduled, to ensure goals were met and sales targets achieved.Software Tools:Exact Spotter CRMMeetime CRM Show less

  • Product Specialist (Customer Support)

    May 2022 - Aug 2022

  • Sales Development Representative

    Jan 2021 - May 2022
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  Taller

  Aug 2022 - Nov 2024

  Senior business development representative

  Taller is a software house and an agile/product consultancy. I was focused on driving business expansion, establishing sales channels, and building strategic partnerships, with a strong emphasis on revenue growth and team alignment.Key Achievements:•Secured new business representing ~15% of total company revenue during the period.•Led the implementation of sales tools and automation solutions like Apollo.io, Sales Navigator, and RD CRM, improving lead management efficiency and conversion rates.•Achieved ~ 45% response rate and ~10% meeting conversion rate through LinkedIn automation campaigns.•Played a relevant role in the creation and execution of a unified sales and marketing strategy, transforming the teams into a cross-functional revenue-generating unit.Key Contributions:•Designed and implemented the outbound sales process, leading the pre-sales area and increasing lead conversion efficiency.•Collaborated with the Sales Director to establish the partnership channel, including defining commercial policies and onboarding new partners.•Represented the company at key industry events, expanding brand visibility and building valuable relationships within the tech ecosystem. Show less

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  Villa arandú

  Jun 2023 - now

  Co-founder

  Villa Arandú offers unforgettable moments of relaxation and connection, providing a unique, high-end cabin experience. It is located in Urubici, in the Southern Brazilian Highlands.As a co-founder, I played a key role from managing the project’s construction to developing the branding and creating the entire hospitality operation. Later, my primary focus shifted to structuring, training, and managing sales and customer service channels, while also directing marketing and paid media strategies.Key Achievements:•Closed the first year of operation (2024) with an occupancy rate of 58% (210 days occupied), surpassing the market average of 35%.•Ranked among the Top 3 most searched and Top 5 high-end stays cabins in Urubici, based on a benchmark of over 50 properties.•Maintained Airbnb SuperHost-level KPIs:, 90%+ response rate, Cancellation rate below 1%Overall rating of 4.9•Grew Instagram following reaching more than 5000 followers.•Launched a successful influencer partnership strategy, achieving an ROI of R$6.00 per real invested through collaborations, which generated a 3-night peak-season stay and 250 new followers.Key Responsibilities:•Developed, operationalized, and managed sales and customer service channels.•Monitored and managed the Instagram page in collaboration with the social media professional.•Actively contributed to strategies and tracked the effectiveness of paid media campaigns alongside the performance marketing professional.•Monitored KPIs weekly to optimize performance on Airbnb. Show less

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  Natural extremo

  Mar 2025 - now

  Cx & sales manager