Laura Taylor

Laura taylor

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  • Timeline

  • About me

    Channel Manager│Account Manager│Marketing │Business strategy │IT Business Developer │ Demand Generation

  • Education

    • Politécnico grancolombiano

      -
      Profesional en mercadeo y publicidad
  • Experience

    • Payless shoesource

      Aug 2012 - Jun 2013

      • Diseño y ejecución de estrategias de mercadeo.• Desarrollo, implementación y supervisión de las acciones de mercadeo y del proceso publicitario y administrativo. • Desarrollo y ejecución de campaña publicitaria “Holiday” (Diciembre 2012). • Manejo de la publicidad y de las exhibiciones “in-store” de las 74 tiendas a nivel nacional. • Montaje de nuevas tiendas• Gestión de bases de datos• Cotizaciones y manejo de proveedores. • Apoyo en conferencias de relaciones públicas para 12 países de Latinoamérica con las agencias de medios. • Análisis de la competencia y de las tendencias en los hábitos de consumo y del mercado. Show less

      • Asesor Comercial

        Feb 2013 - Jun 2013
      • Asistente de Mercadeo - Marketing International Intern

        Aug 2012 - Feb 2013
    • Webconserva y conserva.co

      Jun 2013 - Feb 2014
      Community manager

      • Diseño e implementación de las estrategias de comunicación de la Fundación Webconserva y la plataforma Conserva.co. • Manejo de Redes Sociales (Facebook y Twitter) y del funcionamiento adecuado de la plataforma virtual Conserva.co.

    • Bioversa sas

      Jun 2013 - Dec 2013
      Analista de mercadeo

      • Desarrollo e implementación de la estrategia de mercadeo de la empresa buscando posicionar a Bioversa como líder en el mercado del segmento de antillamas y balística. • Manejo de bases de datos de clientes y proveedores. Coordinar y supervisar el desempeño de la fuerza de ventas.

    • Itac s.a.

      May 2014 - May 2015
      Analista de mercadeo

      • Marketing budget implementation and management• Planned and executed national and international events • Coordinated the communication plan with PR Agency• Followed up channels of distribution in 10 countries in Latin America• Responsible of the communication with Procolombia to find new channels of distribution on Ecuador, Peru, Chile y Mexico• Database management and segmentation• Managed Sugar CRM • Managed Quotations • Controlled and supervised external suppliers• Coordinated and supervised sales force performance• Created and executed campaigns and activities of the marketing plan that allowed demand generation, customer loyalty, recruitment of channels and brand positioning. Show less

    • Hewlett-packard

      Aug 2015 - Dec 2017
      Account manager smb - global accounts chile

      • In cooperation with the local team, discovers customer needs and proposes solutions• Demand generation for established and new customers• Follow up and closing of the generated opportunities • Generation and management of quotations and proposals• Database segmentation and management• Purchase orders follow up• Support to distribution channels throughout the trading process• SalesForce.com update and management• Keep customers informed about new products and upgrades.• Creation and deployment of strategies to attract customers from competitors installed base Show less

    • Aruba, a hewlett packard enterprise company

      Dec 2017 - Nov 2021

      • Manage strategic Partners in the region.• Execute QBR, doing follow up of the defined goals to the strategic partners. • Build strategic plan to increase revenue• Perform technical and commercial trainings to strategic Partners.• Regional coverage through strategic Partners.• Carry quarter and annual quota.• Build marketing plans to increase demand generation.• In cooperation with the local team, discovers customer needs and proposes solutions through strategic Partners.• Team work with TAMs, Marketing and Engineering to increase coverage on the region. Show less • In cooperation with the local team, discovers customer needs and proposes solutions• Face to face customer meetings while traveling in Chile• Pipeline management high skills.• Demand generation for established and new customers• Follow up and closing of the generated opportunities • Generation and management of quotations and proposals• Database segmentation and management• Purchase orders follow up• Support to distribution channels throughout the trading process• SalesForce.com update and management• Keep customers informed about new products and upgrades.• Creation and deployment of strategies to attract customers from competitors installed base • Recruitment of new Partners• Coordinate trainings and certifications• Forecast meetings and strategies with Partners. Show less

      • Channel Account Manager Colombia

        Dec 2018 - Nov 2021
      • Territory Account Manager Chile

        Dec 2017 - Dec 2018
    • Globant

      Nov 2021 - Oct 2022
      Alliances manager
    • Veritas technologies llc

      Oct 2022 - Nov 2024
      Channel account manager nola

      Recover unsatisfied Partners through damage control plans. Recruit new partners to increase coverage in regions that were abandoned reaching new accounts incrementing our pipeline 40%. We have increased pipeline in new accounts and knowledge on our solutions. My responsibilities are:• Manage strategic Partners in the region.• Execute QBR, doing follow up of the defined goals to the strategic partners. • Build strategic plan to increase revenue• Perform technical and commercial trainings to strategic Partners.• Regional coverage through strategic Partners.• Carry quarter and annual quota.• Build marketing plans to increase demand generation.• In cooperation with the local team, discovercustomer needs and proposes solutions through strategic Partners.• Team work with Account Manager, Marketing and Engineering to increase coverage on the region.• Commercial trainings to sales teams of Partners.• Forecast meetings and strategies with Show less

  • Licenses & Certifications

    • Marketing b2b: generación de demanda business to business

      Linkedin
      Dec 2024
      View certificate certificate
    • Certificate in marketing communications

      International advertising association
      Sept 2013