Experience

• 

  Gasley limited

  Sept 2018 - Mar 2020

  Sales marketing assistant

  • Produced creative posts with photo/video and copywriting on FB Page and Instagram to drive traffic from online to off-line consumption.• Co-organised and executed off-line customer survey activities to explore the customer satisfaction of in-store consumption contributing to CRM.• Conducted paid social ad campaign on FB Page and achieved 75.5k people reached, 222 comments and 180 shares with the post.• Delivered exceptional customer service and drove leads and consumptions in store. Show less

• 

  Uoffer global

  Jul 2020 - Aug 2020

  Marketing assistant

  • Managed Chinese mainstream social media platforms and produced branding content on Weibo, Xiaohongshu and WeChat official accounts.• Searched for potential customers and collected emerging competitors’ information to conduct a development report.• Engaged with clients through email and on social networking platforms to lead a deal.• Liaised with experts and previous customers and invited them to attend corporate webinars.• Conduct weekly reports to a senior manager about the work process. Show less

• 

  Crayfish.io

  Jun 2021 - Sept 2021

  Marketing and data analysis associate

  • Researched social media marketing to compile reports and produce slides to support webinars.• Optimised the social media performance across all channels with a 20% increase and conducted a tailored video marketing strategy plan.• Produced contents with video, copywriting, and thumbnails to publish on LinkedIn, Twitter and FB Page• Responsible for video creation align with company image.

• 

  Ucbl group

  Sept 2021 - Feb 2022

  Digital marketing executive

  • Responsible for business development in musical ticket service collaborating with London West End theatres.• Responsible for digital presence building and content creation on social media platforms, such as FB page, WeChat, Weibo and Xiaohongshu.• Developed sales funnel to bring potential customers from all channels to the WeChat group/Facebook group integrated into a private traffic pool.• Transformed sales data into metrics to measure the effectiveness of the campaign and revaluate goal setting. Show less

• 

  Intouch games ltd

  Feb 2022 - Jan 2025

  • Ownership of Madslots accounts with an overall £170k/m budget across Google, Bing & FB paid media channels. • Managed in-house MrSpin account with an overall £80k monthly budget across Google, Bing and FB paid media channels.• Improved MrSpin efficiency by cutting CAC (CPL) by 22% within one month and maintained the same level of traffic volume on the Facebook ads platform through multiple ad copy, creative and functionality A/B testing and new audience strategies. • Launched Luck UK account on the Outbrain native ads platform from scratch, including platform and competitor research, conversion event integration, insertion order, campaign building and management.• Conducted test and learn on a weekly/monthly basis and rolled out best practices based on data-driven results.• Researched and planned on landing page conversion rate improvement strategy and implemented through working closely with internal teams (Design, Developer, Marketing, QA) to optimize full player journey.• Delivered training and compiled SOP to improve workflow and cross-team communication effectiveness for the team.• New channels exploration and competitors research. Show less • Monitored and optimised multiple in-house accounts across Google ads, Bing ads and Facebook ads paid media channels on a daily basis.• Managed in-house account - Casino2020 independently, boosted traffic by 27% on Google paid search channel within 3 months and maintained the same efficiency level through various approaches of bidding strategy, ad copy testing, keywords match type combination and landing page journey optimization.• Contributed to account performance reporting with budget and key metrics (e.g. CPL & ROI) and planned for new experiments and optimization actions.• Liable for WordPress landing page building and maintenance, responsible for player journey optimization.• Participated in planning and launching new campaigns by coordinating with design, developer, QA and compliance teams.• Set up new accounts, campaigns, ad groups, ads and keywords across Google and Bing paid search platforms and collaborated with the developer team to set up conversion tracking.• Liaised with Google and Bing account managers for account health checks, new product experiments and optimization opportunities.• Conducted monthly audit tasks and delivered training sessions to marketing team peers. Show less

  • Paid Media and Communication Executive

    Jul 2023 - Jan 2025

  • Junior PPC Executive

    Feb 2022 - Jul 2023
• 

  Threepipe reply

  Feb 2025 - now

  Senior operations executive

  • Responsible for L'Occitane UK Google ads and Meta ads accounts operation and optimisation.• Responsible for PMI (Philip Morris International) LinkedIn account operations and growth.